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    Marketing Technology Manager - Dallas, United States - Axelon

    Axelon
    Axelon Dallas, United States

    4 weeks ago

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    Description
    Job Title: Marketing Analytics Administration
    Location: Dallas, TX, Atlanta, GA and El Segundo, CA
    Pay Rate: $40/hr (Negotiable)

    Overall Purpose:
    • Review and track market performance analytics and sales to cash cycle times using metric, database and opportunity tracking tools as well as input from internal business partners to analyze and optimize market performance and accelerate revenue realization.
    Top 5 Skills:
    • Must be a strong SQL Coder with Data Mining Skills (Understands complex coding processes, i.e. joins-inner & outer, aggregating data, building temp tables, formatting data, and import & export processes)
    • Experience in List Management or lead generation: can work well with business clients to gather requirements and successfully translate requirements into code
    • Ability to think outside of the box and excel in problem solving
    • At least one-year experience in Unica/IBM
    • At least one-year experience in Marketing campaign management
    Roles & Responsibilities:
    • Research and interpret marketing and product performance analytics to develop key insights and recommendations to improve market share growth and accelerate revenue realization.
    • Compile information and analyze quantitative, qualitative data and other business intelligence data.
    • Utilize marketing analytics tools and information data bases.
    • Execute data processing, analyzing data, prepare reports using Excel and PowerPoint.
    • Create dashboards, scorecards, canned reports to support key business initiatives.
    • Works as team lead for data collection and collaboration with internal business partners and liaisons with other organizations to deliver findings/results.
    • Ability to document processes and findings.
    • May at times be required to project lead.
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