- Develop and execute a comprehensive content strategy that aligns with Wolter Kluwer's overall goals and objectives, that improves profitability, and that enhances the value customers derive from WK's expert solutions in the health research space.
- Analyze customer needs and market conditions,identify content gaps and potential areas for content development and innovation
- Validate the assumptions and hypotheses with customers, market SME's and Ovid Sales.
- Make content product recommendations to Health Research leadership, appropriately adjust those recommendations based on the feedback, and, upon approval, work with the Content Partnerships team to license the content needed for the new aggregated product.
- Work with Finance and Pricing to ensure that the products have the potential for scalable growth and for appropriate profitability.
- Collaborate effectively with Product Marketing to develop a go-to-market plan with sales enablement tools that will optimize our commercial success, ensuring that content products achieve their sales target and, in doing so, that Health Research achieves its financial targets.
- Monitor marketing qualified leads, pipeline growth and movement, and sales, learning from both successes and shortcomings, course correcting where necessary, and continually improving the go-to-market approach.
- Monitor customer usage and work cross-functionally to drive remedial efforts, where necessary.
- Closelymonitor renewal rates, lapsed renewals and cancellations, working with Ovid Sales.
- Be responsible for the achievement of revenue goals, supporting the Sales team and liaising with partners, and Ovid counterpartsas necessary.
- Understand the way customers use Health Research expert solutions and ensure that new content products will enhance the value of those expert solutions and optimize usage of the content.
- Define key performance indicators (KPIs) to measure content effectiveness. Regularly analyze data to assess content performance, user engagement, and ROI.
- Develop and deliver presentations to existing and potential customers, as well as internal staff.
- Maintain a strong understanding of competitor products, ensuring that our products are appropriately differentiated, and that the sales and marketing teams understand our products' value propositions relative to the competition.
- Work with Product Marketing on marketing positioning, segmentation, sales sheets, customer-facing collateral, retention, and new sales campaigns
- Work with the CRM team to manage, track and report sales campaigns within Salesforce.
- Craft the strategic vision, positioning, and plan for each product/solution.
- Work with the Market Research and Competitive Intelligence teams to identify studies to gain knowledge about user attitudes and behavior.
- Conduct comprehensive market research to identify industry trends, competitors, and potential opportunities. Continuously monitor market dynamics and customer feedback to refine content strategy and messaging for optimal impact.
- Collaborate closely with customers to understand their needs, pain points, and gaps in existing solutions. Analyze data and feedback to prioritize content initiatives that address key pain points and align with business objectives.
- Regularly measure product success and makeappropriate recommendations across the company to drive profitability, revenue, and new growth objectives
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Lead Product Manager - Oklahoma City, United States - Wolters Kluwer
Description
The Lead Product Manager will be responsible for making recommendations for the development of new unique aggregated health research content products on Ovid, and then for working cross-functionally to develop and launch those products. By analyzing global market trends and customer needs, and by identifying appropriate content from across publishers and other information providers, the role will define the new products, prioritize content for licensing from third parties, and work with the Finance, Pricing and Content Partnerships teams to identify business models and price points that will be acceptable to customers, that will satisfy content partners, and that will improve Wolters Kluwer profitability. This role demands a visionary leader with a strategic mindset, adept at analyzing market trends, and aligning product strategies with business objectives.
Working across functions, the Lead Product Manager will also be responsible for the commercial success of the new product solutions after launch. The role will work with Product Marketing, the Ovid Sales team, Customer Support and other functions to ensure that the initial go-to-market effort is successful, and that customers are engaged and using the products in order to optimize retention and price increases.
#LI-Remote
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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