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- Team Management and Development: Oversee a team of Brand Marketers, ensuring alignment with best practices and fostering a culture of innovation and continuous learning. Support brand markets to keep leadership informed of KPIs pertaining to the Customer for Lifecycle (demand generation, handling, planning, conversion, reputation management, club membership net growth and customer loyalty at macro and micro levels using dashboards, reports and presentations on daily, weekly, monthly, quarterly and annual basis.
- Performance Management and Optimization: Proactively monitor marketing campaigns and consumer insights for risk factors - such as competing priorities, budget constraints, underperformance, resource limitations and organizational dependencies - in order to anticipate and circumvent potential threats. Continuously evaluate, report, and optimize marketing strategies and tactics for high Return on Ad Spend (ROAS).
- Comprehensive Performance Reporting: Regularly measure and communicate the financial impact of marketing activities, including ROI, customer acquisition cost, and key performance metrics. Compile comprehensive marketing campaign recaps to measure success and business impacts.
- Budget Oversight: Build marketing budgets to support overall brand strategy. Manage brand-level marketing budgets + PnL performance while ensuring efficient allocation for maximum ROI and alignment with growth objectives. Maintain an appropriate % of revenue spent.
- Collaborative Brand Strategy Execution: Work collaboratively with brand marketers to develop and execute brand-specific marketing plans, measuring their effectiveness.
- Data Analytics and Insightful Decision Making: Utilize data analytics to drive informed marketing decisions, leveraging customer insights for targeted campaigns and enhanced customer experiences.
- Growth Identification and Channel Optimization: Collaborate with brand marketers to develop and execute high-performing growth marketing strategies to support new growth objectives (eg service area expansion, service line additions, brand-level acquisitions, etc.)
- Operational Support: Provide operational readiness support and identify areas for performance improvement. Ensure cohesive integration for newly acquired brands by supporting operation and marketing efforts during the transition to the shared service model.
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Brand Marketing Team Lead - Lexington, United States - Hueman PE Talent Solutions
Description
Turnpoint Services Group is hiring a Brand Marketing Team Lead for a full-time position.
Remote opportunities are available in Lousiville, KY, and the North East and North West, US.
As the Brand Marketing Team Lead at TurnPoint Services, you'll spearhead strategy development and execution oversight for brand managers/brands within your team portfolio. The Brand Marketing Team Lead collaborates with marketing leadership to develop marketing plans, initiate campaigns, and coordinate the execution of marketing deliverables to fuel the growth of assigned brand(s). You'll tailor center-led marketing strategies & best practices to your team's specific market needs.
Based in Louisville, Kentucky, Turnpoint is a leading provider of residential services, including heating, ventilation, and air conditioning ("HVAC"), along with plumbing and electrical. The Turnpoint Services Group is home to a rapidly growing list of the finest service brands in America with decades of experience serving both residential and commercial customers.
The Brand Marketing Team Lead manages a group of brand marketing managers and is responsible for strategy management, execution, and optimization across the marketing mix. The Team Lead will coach, oversee, and develop their assigned team.
You'll be responsible for conducting comprehensive performance reporting to provide valuable insights, enabling informed decision-making and strategic alignment to drive team growth & success. The role will be expected to assess and enhance demand handling efficiencies to optimize workflows and drive operational effectiveness across teams. The Team Lead will be responsible for achieving revenue & demand targets while maximizing ROI/ROAS by optimizing budget allocation and resource utilization.
Key Responsibilities:
With a heritage that dates back to 1958, Turnpoint has consistently achieved strong growth to become one of the largest essential services businesses in the United States. Turnpoint's center of excellence, which leverages capabilities and best practices across all its brands, has been a key driver of its rapid growth.
In addition to base compensation, the position is eligible for a performance bonus.
If you want to learn more about a career with Turnpoint Services Group as a Brand Marketing Lead, apply today
Pay Range
$90,000.00 Annually to $100,000.00 Annually
