- Develop and leadthe strategy for building end-to-end marketing campaigns across multiple channels, including email, web, social media, events, webinars, and PR for consumption by our WW field marketing teams.
- Build the internal relationships with field sales and marketing teams in all our regions to roll-up local initiatives that could be used in other regions, ensure that campaigns reflect business needs, and that campaigns are customizable to local needs
- Understand market trends, customer behavior, and competitive landscape, and use the insights to optimize and improve the campaign strategy and tactics.
- Oversee the campaign budget, timeline, and resources. Track and report on WW campaign performance and ROI. Evolve measurement systems to better determine impact of campaigns on business outcomes.
- Partner with the head of Americas sales, aligning to regional sales objectives.
- Manage two field marketing teams; one responsible for our large account business aligned to industries and the other responsible for new logos and developing account business
- Manage the leaders of these two teams in using and adapting existing campaigns, creating new, localized campaigns and optimizing marketing delivery to meet the needs of their respective sales teams and priorities. Guide them in working efficiently, sharing resources when it makes sense, and creating custom work when needed.
- In partnership with other marketing departments, develop and lead a strategy to drive engagement and revenue growth within key accounts. You willwork closely with sales leadership to identify high-value accounts and develop personalized marketing programs. You will alsomanage and mentor a teamof account-based marketing (ABM) professionals and ensure alignment with companys overall strategy.
- Partner with the WW PR team to influence and leverage ww storylines, placements, story development and press releases.
- Guide the Americas PR specialist in developing storylines suitable for topics not covered by the WW PR team, yet are integral to Americas business.
- Ensure integration of PR into Americas campaigns, including messaging, storylines, trade associations, and media.
- Proven track record of planning and executing successful marketing campaigns that generate leads and drive revenue.
- Strong project management and organizational skills, with the ability to manage multiple projects and stakeholders simultaneously.
- Creative and analytical thinker, with the ability to use data and insights to inform decisions and optimize results.
- Proficient in using marketing automation, CRM, and analytics tools, such as HubSpot, Salesforce, and Google Analytics.
- A bachelors degree and 15 years of professional work experience (or equivalent experience) is required. 5 years management experience is required.
-
Marketing Campaign Manager
1 week ago
WorkHuman Framingham, United StatesJob Description: · The Opportunity · The role of a Marketing Campaign Manager is to manage campaign execution across go to market functions and provide expertise in automation software that streamlines processes, automates manual workflows, and sets up measurement tools that g ...
-
Marketing Campaign Manager
1 week ago
WorkHuman Framingham, United StatesJob Description:The Opportunity The role of a Marketing Campaign Manager is to manage campaign execution across go to market functions and provide expertise in automation software that streamlines processes, automates manual workflows, and sets up measurement tools that generate ...
-
Marketing Campaign Manager
22 hours ago
WorkHuman Framingham, United StatesJob Description: · The Opportunity · The role of a Marketing Campaign Manager is to manage campaign execution across go to market functions and provide expertise in automation software that streamlines processes, automates manual workflows, and sets up measurement tools that ge ...
-
Digital Marketing Campaign Coordinator
1 week ago
Enroll Media Group, LLC Worcester, United StatesDigital Marketing Campaign Coordinator · If you are a creative, organized, and strategic digital marketer, with a solid foundation running digital advertising campaigns, Enroll Media wants to talk to you. Enroll Media Group, LLC (EMG) is a Massachusetts-based digital marketing ag ...
-
Senior Manager of Field and Campaign Marketing
22 hours ago
MathWorks Natick, United StatesSummary · To be considered for an interview, please make sure your application is full in line with the job specs as found below. · MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage ...
-
The MathWorks Inc Natick, United StatesThe Field and Campaign Marketing Manager is responsible for developing and executing integrated marketing campaigns that drive awareness, demand and usage for MathWorks products. The role involves working closely across sales and marketing teams to create and deliver effective ma ...
-
MathWorks Natick, United StatesSummary · MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: · The Field and Campai ...
-
MathWorks Natick, US, United States Full timeResumen del empleo · MathWorks ofrece un modelo de empleo híbrido que permite al personal dividir su tiempo entre la oficina y sus hogares. El modelo híbrido permite a los empleados beneficiarse de interacciones cara a cara con sus compañeros, así como de una mayor flexibilidad e ...
-
marketing campaign specialist
4 days ago
Citizens US-, Westwood, MA, USA, United StatesDescription · As the Marketing Campaign Specialist, this colleague will play a crucial role in the planning, execution, and analysis of marketing campaigns within the Cross-Channel Campaign Management Platform across various channels. As part of the dynamic Marketing Center of Ex ...
-
Marketing Campaign Specialist
1 week ago
Citizens Financial Group, Inc. Westwood, United StatesAs the Marketing Campaign Specialist, this colleague will play a crucial role in the planning, execution, and analysis of marketing campaigns within the Cross-Channel Campaign Management Platform across various channels. As part of the dynamic Market Marketing, Specialist, Bankin ...
-
Marketing Campaign Specialist
5 days ago
Citizens Westwood, United StatesAs the Marketing Campaign Specialist, this colleague will play a crucial role in the planning, execution, and analysis of marketing campaigns within the Cross-Channel Campaign Management Platform across various channels. As part of the dynamic Marketing Center of Excellence team, ...
-
Marketing Campaign Manager
6 days ago
Pyramid Consulting Marlborough, United StatesImmediate need for a talented Marketing Campaign Manager. This is a 05+ Months contract opportunity with long-term potential and is located in Marlborough, MA(REMOTE- Anywhere in EST) Please review the job description below and contact me ASAP if you are interested. Job ID: Pay R ...
-
Director Marketing Campaigns
4 days ago
Ascend Learning Burlington, United StatesWe Impact Lives Through Purpose-Driven Work in A People First Culture · Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning. · Our values- ...
-
Marketing Campaign Manager
1 week ago
Keypoint Intelligence Norwell, United StatesCompany Description · Keypoint Intelligence is a global leader in data and market intelligence for the digital imaging industry. We provide test-based analytical information, competitive intelligence, and sales enablement to support the industry's leading Original Equipment Manu ...
-
Marketing Campaign Manager
1 week ago
Keypoint Intelligence Norwell, United StatesCompany Description · Keypoint Intelligence is a global leader in data and market intelligence for the digital imaging industry. We provide test-based analytical information, competitive intelligence, and sales enablement to support the industry's leading Original Equipment Manuf ...
-
Marketing Campaign Communications Manager
1 week ago
Philips Cambridge, United StatesJob Title · Marketing Campaign Communications Manager - Hospital Patient Monitoring (Cambridge, MA) Job Description · In this role, you will define annual campaign activation plan, audience, messaging and channel tactics to deliver on our business and marketing goals. You will ...
-
Marketing Campaign Communications Manager
1 week ago
Philips Cambridge, United StatesJob TitleMarketing Campaign Communications Manager - Hospital Patient Monitoring (Cambridge, MA)Job DescriptionIn this role, you will define annual campaign activation plan, audience, messaging and channel tactics to deliver on our business and marketing goals. You will partner w ...
-
Marketing Campaign Communications Manager
1 week ago
Philips Cambridge, United StatesIn this role, you will define annual campaign activation plan, audience, messaging and channel tactics to deliver on our business and marketing goals. You will partner with our CoEs to localize assets, launch, measure and optimize campaign performance. · Your role: · Develop annu ...
-
Marketing Campaign Communications Manager
1 week ago
Philips Iberica SAU Cambridge, United StatesJob Title Marketing Campaign Communications Manager - Hospital Patient Monitoring (Cambridge, MA) Job Description · In this role, you will define annual campaign activation plan, audience, messaging and channel tactics to deliver on our business and marketing goals. You will par ...
-
Campaign Manager Performance Marketing
2 weeks ago
Publicis Sapient Boston, United States Full timeJob Description · As the Manager of Performance / Campaign Marketing, you will lead the design, build and execution of multi-touch campaigns that generate pipeline and accelerate revenue. You will create campaigns, implement testing strategies and continuously optimize performanc ...
Senior Manager of Field and Campaign Marketing - Natick, United States - MathWorks
Description
Summary
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More:
The Field and Campaign Marketing Manager is responsible for developing and executing integrated marketing campaigns that drive awareness, demand and usage for MathWorks products. The role involves working closely across sales and marketing teams to create and deliver effective marketing programs that align with the companys goals and strategy. This role has both worldwide and Americas responsibilities.
MathWorks nurtures growth, appreciates diversity, encourages initiative, values teamwork, shares success, and rewards excellence.
ResponsibilitiesWW Campaign responsibilities
Americas Field Marketing responsibilities
Americas PR Responsibilities