Digital Marketing Campaign Coordinator - Worcester, United States - Enroll Media Group, LLC

Description

Digital Marketing Campaign Coordinator

If you are a creative, organized, and strategic digital marketer, with a solid foundation running digital advertising campaigns, Enroll Media wants to talk to you.

Enroll Media Group, LLC (EMG) is a Massachusetts-based digital marketing agency dedicated to helping nonprofit K-12 schools and education-related organizations achieve enrollment growth via marketing.

The Campaign Coordinator will work closely with the Account Strategists at EMG to ensure our 80+ clients achieve or surpass their digital marketing goals.

The Campaign Coordinator is responsible for setting up, managing, and monitoring advertising campaigns within Meta, Google, Microsoft, LinkedIn, and other self-serve platforms while supporting our Account Management team with client-directed initiatives.

Responsibilities Include:

• Setting up paid advertising campaigns within platforms like Meta, Google, Microsoft, etc. to help our partner schools build their digital enrollment marketing presence in front of niche audiences online
• Setting up custom audiences and conversions in Meta, Google, Microsoft, etc.
• Setting up conversions and google analytics goals within Google Tag Manager
• Conducting quality assurance tests for ad campaigns, including evaluating strategy, creative, landing pages, targeting, and user experience, to ensure they meet client objectives
• Conducting keyword research with Google Trends, Search Console and more
• Assisting with copywriting and proofing shortform ad copy
• Assembling reports and presentations for clients representing their digital marketing efforts
• Creating and updating Google Analytics dashboards
• Assisting with SEO & inbound marketing efforts as needed
• Participating in virtual and/or inperson client meetings as needed
• Keeping track of client marketing initiatives and industry trends
• Other duties as assigned by leadership

Requirements:

We want a self-motivated individual who is organized, thrives in a fast-paced agency environment, and isn't afraid to roll up their sleeves for any number of tasks to ensure campaigns run successfully.

Experience in a marketing agency or start-up environment is a plus.

Enroll Media Group, LLC is a small agency with 7 employees and 80+ clients nationwide (and growing), making the Campaign Coordinator role a fantastic opportunity for a digital marketing professional looking to expand their skills within a forward-thinking agency setting.

Must be a team player with a can-do, positive attitude.


Other requirements include:

• At least 3 years working in a professional setting
• Remote and/or Hybrid work environment experience
• Experience managing ads within digital marketing platforms (Meta, Google, Microsoft, etc.)
• Organized, selfstarter who works well independently
• Excellent copywriting and copyediting skills
• Excellent organizational skills with extreme attention to detail
• Ability to communicate effectively both verbally and in writing
• Experience using Google Analytics, Google Tag Manager, and Looker Studio experience is a must
• Experience with social media platforms including Meta (Facebook & Instagram) and LinkedIn
• Experience with search engine marketing campaigns (SEO, SMM, PPC) is a plus
• Familiarity with landing page tools (HubSpot, WordPress, or Unbounce)
• Advertising agency experience a plus
• Familiarity with independent schools or higher education administration is a major plus since that is our client base
• Willingness to travel to the Worcester office, client locations, or conferences on occasion

This is a full-time role that includes a salary commensurate with experience, paid time off, and the ability to work remotely or in Enroll Media's Worcester, MA office as needed.

Office Hours are Mon-Fri 8:30 am-5:00 pm with the ability to flex time as needed. Holidays and generous paid time off, including your birthday, are provided. Employees are eligible for health, dental, short


Pay:
$50, $60,000.00 per year


Benefits:

• 401(k)
• 401(k)

matching

• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location:
Hybrid remote in Worcester, MA 01605