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Purcellville

    Marketing Manager - Purcellville, United States - Jacobs Management Group

    Jacobs Management Group
    Jacobs Management Group Purcellville, United States

    16 hours ago

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    Description

    Job Description

    Job Description

    POSITION OVERVIEW:

    Our client is seeking an experienced Senior Marketing Manager to lead our Spine Division's marketing efforts. This role requires a combination of strategic thinking, creativity, and hands-on management experience in the medical device industry, specifically focused on spine products. The ideal candidate will have a strong background in marketing spine products, managing a team and a proven track record of successful product launches and marketing campaigns. This is an opportunity to join a company who is dedicated to launching life changing, world renowned products into the market.

    Responsibilities:

    • Develop and execute comprehensive marketing strategies to drive growth and market share for our spine products.
    • Lead cross-functional teams to plan and implement product launches, including coordinating with R&D, sales, and clinical teams.
    • Conduct market research and analysis to identify trends, opportunities, and competitive threats in the spine market.
    • Create compelling marketing collateral, including brochures, presentations, website content, and sales tools, to support sales efforts.
    • Collaborate with key opinion leaders (KOLs) and healthcare professionals to gather insights and develop educational programs and materials.
    • Manage the marketing budget for the spine division, ensuring optimal allocation of resources to maximize ROI.
    • Oversee the organization of events, conferences, and workshops to promote our spine products and educate customers.
    • Provide leadership and mentorship to a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
    • Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and adjust strategies as needed.

    • Stay abreast of industry trends, regulatory changes, and advancements in spine technology to inform marketing strategies and product development efforts.

    Qualifications:

    • Bachelor's degree in marketing, business administration, or a related field; MBA preferred.
    • Minimum of 8 years of marketing experience in the medical device industry, with a focus on spine products.
    • Strong understanding of the spine market landscape, including key competitors, customer needs, and market dynamics.
    • Proven ability to develop and execute strategic marketing plans that drive revenue growth and market penetration.
    • Excellent communication and presentation skills, with the ability to effectively convey complex technical information to both internal and external stakeholders.
    • Demonstrated leadership experience, including the ability to lead cross-functional teams and manage direct reports.
    • Analytical mindset with the ability to leverage data and insights to inform decision-making and optimize marketing strategies.
    • Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
    • Proficiency in Microsoft Office Suite and marketing automation tools; experience with CRM systems (e.g., Salesforce) is a plus.
    • Willingness to travel as needed (approximately 20-30%).

    ABILTY TO RELOCATE TO VIRGINIA

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