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    Market Research Analyst - Wilmington, United States - Promo Builder

    Promo Builder
    Promo Builder Wilmington, United States

    3 weeks ago

    Default job background
    Description


    We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions.

    The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.


    Main Responsibilities:
    Collect data on consumers, competitors, and marketplace, and consolidate information into actionable items, reports and presentations
    Understand business objectives and design surveys to discover prospective customers' preferences
    Compile and analyze statistical data using modern and traditional methods to collect it
    Analyzing prices, methods of marketing, and distribution
    Follow provided routes, and identify perspective leads businesses along the road
    Get in touch with existing provided vendors and find and contact new existing vendors
    Perform valid and reliable market research SWOT analysis
    Interpret data, formulate reports, and make recommendations
    Use online market research and catalogue findings to databases
    Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation
    Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
    Remain fully informed on market trends, other parties research and implement best practices
    Maintaining strict confidentiality of sensitive information


    Requirements:
    Proven Market Research Analysis experience
    Ability to interpret large amounts of data and to multi-task
    Strong communication and presentation skills
    Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
    Search engines, web analytics and business research tools acumen
    Familiarity with CRM programs
    Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
    Working knowledge of data warehousing, modelling and mining
    Strong analytical and critical thinking
    BS degree in Statistics, Marketing or related field

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