- Craft a comprehensive strategy for the Pawsync mobile application, ensuring it aligns with the overall business direction
- Oversee the implementation of in-app features and product development initiatives to achieve the strategic objectives of the brand and business.
- Enhance user retention and utilization to support business expansion and growth. This involves conducting market analysis, gathering user feedback, and prioritizing development efforts based on insights gathered.
- Conduct market research, user feedback analysis, and competitor analysis to identify key opportunities and drive product innovation.
- Collaborate cross-functionally with design, engineering, marketing, and customer support teams to define product requirements, prioritize features, and deliver high-quality, user-centric experiences.
- Monitor app performance metrics such as user engagement, DAU & MAU, and feedback to iterate and optimize the in-app product roadmap.
- Implement strategies to enhance user retention and engagement within the Pawsync mobile application.
- Analyze user behavior, usage patterns, and feedback to identify areas for improvement and develop initiatives to increase app stickiness and loyalty.
- Drive the development and implementation of personalized experiences, features, and content to increase user satisfaction and drive repeat usage.
- Work closely with the customer support team to address user inquiries, issues, and feedback promptly and effectively.
- Collaborate with the business development and marketing teams to support initiatives that drive user acquisition, revenue growth, and market expansion.
- Provide insights and recommendations based on app performance data, market trends, and user feedback to inform strategic decision-making and business planning.
- Support the development and execution of marketing campaigns, promotions, and partnerships to increase app downloads, usage, and revenue generation.
- Track and report on key performance indicators (KPIs), app metrics, and business impact to stakeholders, identifying opportunities for improvement and growth.
- Bachelor's Degree in business, Marketing, Computer Science, or a related field.
- 3-5 years of professional experience in Product Management, with a focus on mobile applications and consumer-facing tech products.
- Strong understanding of mobile app development processes, UX/UI principles, and agile methodologies.
- Exceptional analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication, collaboration, and project management skills, with the ability to work effectively in a cross-functional team environment.
- A healthy sense of humor coupled with a strong sense of ownership and a drive to achieve results
- Passion for pets and a deep understanding of the pet industry and consumer behavior are highly desirable.
- 100% covered Medical/Dental/Vision for employee AND spouse + dependents
- 401k with 4% employer match (eligible after 90 days of employment) and immediate vesting
- Generous Sick + Vacation policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
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App Product Manager - Anaheim, United States - VeSync (US)
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Description
App Product Manager - Pawsync
The Company
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work – they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
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The Opportunity:
At Pawsync, we're revolutionizing pet care through innovative technology. As part of the VeSync family, we specialize in cutting-edge solutions that enhance pet wellness and strengthen the bond between pets and their owners. Join our young and eager team in shaping the future of pet care. What the woof are you waiting for? We're not kitten around Apply Meow
Key Focus Areas:
What you will do at VeSync:
In-App Product Strategy
Develop and execute a comprehensive in-app product strategy aligned with the overall goals and objectives of the Pawsync brand.
User Retention and Utilization
Business Growth Support
What you bring to the role:
Location: This is an on-site, office-based role in Anaheim, CA.
Salary: $120,000+ annually
Perks and Benefits:
