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    VP of Drops - New York, NY, United States - Quidd

    Quidd
    Quidd New York, NY, United States

    2 weeks ago

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    Description

    Quidd, the original digital collectibles and NFT platform, is looking for a VP of Drops to run the IP pipeline, content team, execution, and drop mechanics for Quidd's collections.

    Requirements

    Minimum 8 years in merchandising and planning roles in specialized e-commerce categories (NFTs, art, collectibles, streetwear, sneakers)

    4+ years management experience (you will oversee a team of 6)

    Responsibilities

    Revenue Management

    Develop forward-looking plans for drops, including revenue forecasts and budgeting

    Track and report on overall collection performance, including metrics that span primary market, aftermarket, and customer behavior

    Maintain and share daily, weekly, and monthly reporting and analyses on key merchandising KPIs

    Develop post-mortem process to continually learn and improve drops so they are more efficient and effective in the future

    Oversee collection deep-dives uncovering hidden insights on key drivers of drop success or failure

    Inventory & Merchandising

    ManagementAnalyze competitive NFT landscape, including tracking and reporting on latest trends and performing in-depth tear downs of successful and unsuccessful drops

    Develop approaches to pre- and post-mint utility and interoperability; develop cross-chain wholesale partnerships with third-party marketplaces and exchanges

    Design comprehensive, multi-year inventory plans for mainstream and crypto-native IP, charting drops over 12 to 18 month periods

    Manage, deftly, different drop objectives, spanning community-building, primary market revenue, and aftermarket GMV

    Allocate quarterly budgets across various drops and post-drop activities

    Drop Production

    Own the Master Drop Schedule for all on- and off-Quidd and off- and on-chain drops; make all drop decisions including scheduling, inventory planning, etc

    Coordinate with marketing on all drops including demand generation strategies

    Run, in partnership with Quidd's Creative Director, a systematic drop production process, across merchandising, marketing, and art production, including internal and external resources

    Oversee and ensure successful execution of comprehensive drop strategies and plans, from 8 weeks before the drop and 8 weeks after

    Leverage Quidd's extensive drop toolkit, developing innovative game mechanics for maximum collectibility and utility

    Own all inventory, pricing, and packaging decisions; work in partnership with marketing and creative to take drops to market

    Develop strategy for aftermarket drop performance

    Use the Quidd collecting game mechanics to push collections to their optimal performance

    Business Development & Partnerships

    Curate relationships with third-party NFT projections; participate in a council to make investments in an upcoming secret NFT Accelerator Program

    Identify, pitch, negotiate, and secure deals with IP owners and brands to bring collections to Quidd

    Educate partners on the digital collectibles and web3 space and consult on programs that match their strategies, audiences, and IP

    Maintain an updated series of pitch decks that are tailored to different partner types

    Provide regular updates to partners on drop performance and aftermarket activity

    Own the Quidd Artist in Residence program, onboarding new artists and doing end-to-end drop creation with them

    Own the Quidd Scout program to recruit outside licensing and business development consultants to suit the needs of Quidd's IP pipeline and dealflow

    #J-18808-Ljbffr
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