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Sr. Marketing Program Manager - Northfield, United States - Medline Industries
Description
The Medline Marketing team's goal is to help enable sales growth, enhance customer relationships, and strengthen Medline's reputation and equity within healthcare.
Collaboratively, we craft comprehensive marketing strategies that demonstrate a deep understanding of our customers, create meaningful connections and set us apart from our competitors.
We empower teams to connect with customers, nurture long lasting partnerships and deliver valuable solutions designed tohelp healthcare run better .
The Senior Marketing Program Manager is responsible for developing the internal marketing strategy related to Sales Representative incentive programs (MAP) and pull-through events to support field sellers in driving revenue across the portfolio in their respective market(s).
This person will focus on future process efficiencies while maximizing existing opportunities for GM growth in the current incentive year through collaboration with partner functions and providing increased communication of key Sales initiatives across the organization to align all parties.
Responsibilities:
Lead multiple projects from the conceptual stage through launch.
Identify project timelines with key milestones to deliver projects on time. Track progress using project management tools and create dashboards for process transparency to key stakeholders.
Monitor and measure planned tactics (office hours, large meetings/trainings, contests, spiffs/point programs) to establish ROI.
Identify trends and assist in development of marketing strategies that strive to maximize GM growth for field reps or provide savings on the tactic/project execution.
Includes working with sales representatives to identify effectiveness of each tactic and to adjust accordingly, working with divisions to identify sales opportunities within the promotion period and ensuring Product Divisions prepare and maintain adequate inventory levels for products being incentivized within the incentive year.
Tactically execute key projects with various Product Divisions and partner functions (Training, Compliance, Sales Operations, etc.) detailing project requirements, providing status updates, and holding key individuals accountable to set requirements and follow-through to the program/project goal.
Establish and maintain constructive working relationships and keep stakeholders informed of progress or status, addressing the underlying needs of Sales Leadership.
Implement an annual communication plan for Sales internal activities including Sales Meetings, boot camps/trainings, and remote sales representative engagements. Lead training and present as needed.Create and manage The Source intranet sub-site, and creative materials (Eblasts, PowerPoint, multimedia, sales tools) needed in support of the Rep Incentive Program and key events, within their respective Sales Office(s).
Create processes that lead to continuous improvement, provide best practice procedures across each Sales Office, and enable positive relationships with partner functions throughout the organization.
Management responsibility to develop and mentor employees through on-boarding, open communication, training and development opportunities and performance management processes; build and maintain employee morale and motivation.
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