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    Marketing Manager, Business Solutions, Financial Services at - Atlanta, United States - System Soft Technologies

    System Soft Technologies
    System Soft Technologies Atlanta, United States

    1 week ago

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    Description
    Marketing Manager, Business Solutions, Financial Services at...

    years of experience in in B2B marketing programs / campaigns, ABM or marketing consulting Experience in Financial Services industry, customer and key business trends.

    Ability to work with the Head of our Financial Services Practice and FinTech Product Owner(s) on crafting a scalable and competing digital narrative that can feed both our marketing channel strategy and our customer facing content for pitches
    Responsibilities

    Through these campaigns, the Marketing Manager will drive brand awareness and accelerate the sales cycle by fostering prospect engagement and positively influencing customer retention.


    Develop/Deploy integrated B2B marketing campaigns that drive lead generation and advancement, aligning with internal groups across the organization and partner ecosystem, including creative, inside sales and business development teams.

    Design segmentation and engagement strategies to create targeted customer journeys based on sales cycle stage, persona, sub-vertical focus and/or propensity to buy.

    Leverage marketing resources to create customized financial services campaigns
    Create campaign assets including thought-leadership content materials such as whitepapers, videos, eBooks, webinars, blog posts, etc
    Create sales enablement resources to ensure independent execution of campaign elements
    Develop field marketing programs to support national and regional sales and partners Create use case narratives to showcase customer success stories Conduct stakeholder mapping analysis to identify relationship gaps and areas for expanded outreach Investigate and monitor market and competitive developments to inform campaigns and business strategy Report on impact of marketing efforts on achieving business goals, providing actionable insights that better inform campaign planning and other marketing efforts Support internal marketing communications to keep employees informed of key initiatives Manage multiple programs from both strategic and high-speed tactical execution perspectives
    $100K $150K
    Qualifications

    years of experience in in B2B marketing programs / campaigns, ABM or marketing consulting Experience in Financial Services industry, customer and key business trends.

    Ability to work with the Head of our Financial Services Practice and FinTech Product Owner(s) on crafting a scalable and competing digital narrative that can feed both our marketing channel strategy and our customer facing content for pitches
    Responsibilities

    Through these campaigns, the Marketing Manager will drive brand awareness and accelerate the sales cycle by fostering prospect engagement and positively influencing customer retention.


    Develop/Deploy integrated B2B marketing campaigns that drive lead generation and advancement, aligning with internal groups across the organization and partner ecosystem, including creative, inside sales and business development teams.

    Design segmentation and engagement strategies to create targeted customer journeys based on sales cycle stage, persona, sub-vertical focus and/or propensity to buy.

    Leverage marketing resources to create customized financial services campaigns
    Create campaign assets including thought-leadership content materials such as whitepapers, videos, eBooks, webinars, blog posts, etc
    Create sales enablement resources to ensure independent execution of campaign elements
    Develop field marketing programs to support national and regional sales and partners Create use case narratives to showcase customer success stories Conduct stakeholder mapping analysis to identify relationship gaps and areas for expanded outreach Investigate and monitor market and competitive developments to inform campaigns and business strategy Report on impact of marketing efforts on achieving business goals, providing actionable insights that better inform campaign planning and other marketing efforts Support internal marketing communications to keep employees informed of key initiatives Manage multiple programs from both strategic and high-speed tactical execution perspectives
    Benefits

    $100K $150K

    Job Description - Marketing Manager, Business Solutions, Financial Services System Soft Technologies is a leading technology company that provides innovative technical solutions and consulting services to enhance innovation, business value, and competitiveness.

    For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $136MM
    company with a pool of over associates who cover the full spectrum of IT (Information Technology) expertise.

    We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.

    Why System Soft Technologies? At System Soft Technologies, we are a family unit powered by diversity, inclusion, transparency, respect, integrity and passion for our clients and our people.

    Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future.

    By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you. Job

    Summary:


    We are looking for a Marketing Manager with diverse experience in supporting go-to-market strategies for Financial Services solutions through successful integrated B2B marketing campaigns.

    This position will play a key role in rapidly growing the business, and requires a self-starter, strategic thinker who can analyze and interpret data to develop high-impact, end-to-end marketing strategies, articulating System Soft's unique value proposition for Financial Services prospects by addressing topics that are of greatest concern to our Financial Services and technical audiences.

    Through these campaigns, the Marketing Manager will drive brand awareness and accelerate the sales cycle by fostering prospect engagement and positively influencing customer retention.

    The successful candidate has experience building and executing against a go-to-market strategy, is used to being hands-on throughout marketing initiatives, and is obsessed about proving ROI of marketing efforts through continuous measurement and optimization.


    Responsibilities:


    Develop/Deploy integrated B2B marketing campaigns that drive lead generation and advancement, aligning with internal groups across the organization and partner ecosystem, including creative, inside sales and business development teams.

    Design segmentation and engagement strategies to create targeted customer journeys based on sales cycle stage, persona, sub-vertical focus and/or propensity to buy.

    Leverage marketing resources to create customized financial services campaigns. Create campaign assets including thought-leadership content materials such as whitepapers, videos, eBooks, webinars, blog posts, etc. Create sales enablement resources to ensure independent execution of campaign elements. Develop field marketing programs to support national and regional sales and partners Create use case narratives to showcase customer success stories Conduct stakeholder mapping analysis to identify relationship gaps and areas for expanded outreach Investigate and monitor market and competitive developments to inform campaigns and business strategy Report on impact of marketing efforts on achieving business goals, providing actionable insights that better inform campaign planning and other marketing efforts Support internal marketing communications to keep employees informed of key initiatives Manage multiple programs from both strategic and high-speed tactical execution perspectives

    Qualifications:
    8

    years of experience in in B2B marketing programs / campaigns, ABM or marketing consulting Experience in Financial Services industry, customer and key business trends.

    Ability to work with the Head of our Financial Services Practice and FinTech Product Owner(s) on crafting a scalable and competing digital narrative that can feed both our marketing channel strategy and our customer facing content for pitches.

    Excellent writing skills with strong track record of content generation; Experience building complex, global marketing and communication programs and reporting on the results Success supporting digital and direct response marketing Strong project management skills; Agile marketing a plus Exceptional independent problem-solving ability, including metrics-driven thinking Familiarity with social media marketing and Hubspot Sales experience a plus

    Salary Range:
    $100K $150K
    Minimum Qualification
    Digital Marketing & Social Media

    Estimated Salary:
    $20 to $28 per hour based on qualifications

    Company information
    System Soft is an IT service management company. We solve IT challenges of your limited managed IT services, which can hinder you from accomplishing technology solutions goals.

    We act as an extension of your IT team, providing everything from project support to complete IT consulting to future-proof your infrastructure.

    We invest in innovative technology solutions and methods to enhance your business agility, value and competitiveness.
    We focus on building long-term client relationships as your IT consulting services partner and trusted advisor.

    We've built a $136M+ managed IT service provider by understanding and predicting your unique business needs, so you can quickly achieve powerful ROI and growth, below budget.

    You result is competitive success.

    System Soft clients get access to our pool of nearly 1,000 associates with deep expertise, as well as a stable organization with more than 20 years of success and a company culture driven to anticipate your needs and exceed expectations.

    Insurance, Financial Services, Consulting, Software Development, Computer Software, Information Technology and Services, Business Process Outsourcing, Information Technology Services, Staffing and Recruiting, Outsourcing/Offshoring
    Privately Held
    Tampa, FL

    Company Specialties:
    IT Services, IT Solutions, Big Data, Data Analytics, Cloud, Mobile Development, Application Development, Digital Transformation, Cyber Security, and Superior User Experience

    #J-18808-Ljbffr
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