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    Member Communications Manager - Pittsburgh, United States - Rethink First

    Rethink First
    Rethink First Pittsburgh, United States

    1 week ago

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    Description

    COMPANY OVERVIEW

    Founded in 2008 and headquartered in NYC, RethinkFirst is a leading global, behavioral health, technology provider of research-based resources and tools to inspire and empower individuals with developmental disabilities and those who support them. Developed by nationally recognized experts in the field, Rethink's award-winning online solution features a comprehensive video-based treatment program, sophisticated behavior intervention planning tools, training for caregivers, individualized assessments, and online skills-based activities for individuals tied to the program. Access to remote clinician-led consultations offers personalized treatment guidance and care support, and automatically generated data-based reports that track everything from caregiver utilization to individual progress offer robust case management and data analytics capabilities.

    The RethinkFirst platform is used by Fortune 500 companies, school districts, government agencies, public and private behavioral health providers, and families caring for individuals with developmental disabilities worldwide. The Rethink Benefits line of business represents the largest division in the RethinkFirst portfolio and focuses on deploying the RethinkFirst platform for employees and their families as part of the benefits package provided to them by their employers.

    POSITION OVERVIEW

    We are seeking a Member Communications Manager for RethinkCare In this role, the Manager will be responsible for leading all customer lifecycle marketing efforts and will drive the overall vision for how we interact with our members on a daily basis. The ideal candidate has an entrepreneurial spirit, a passion for health and technology, and a successful track record driving member engagement and customer retention.

    SCOPE OF RESPONSIBILITIES

    • Drive the strategy, development, and execution of all lifecycle marketing efforts
    • Become an expert in the user journey and create detailed nurture campaigns to drive activation and adoption of the product
    • Define and implement measurable KPIs for lifecycle programs in partnership with Product and Marketing teams, iterating and optimizing on an ongoing basis
    • Collaborate with Marketing, Product, and Customer Success teams to ensure proper messaging, timing, and execution of campaigns
    • Partner closely with Content and Design team members on editorial planning and content needs to support member communications
    • Own the client and member communication calendar and manage standard campaigns
    • Build segmentation strategies to customize messaging to members based on key personas, behavioral data, and email engagement data
    • Execute and analyze A/B test plans to improve engagement performance
    • Monitor performance of engagement programs, generate data-driven hypotheses that inform strategies to improve journeys and campaigns
    • Ensure compliance with global security and privacy regulations across all member outreach

    CANDIDATE QUALIFICATIONS

    • 3-5 years of experience developing lifecycle/CRM programs, ideally within high-growth companies
    • Background in or passion for working in healthcare technology
    • Comfort with the ambiguity inherent in a fast-paced environment
    • Must have experience with email marketing platforms such as Braze and HubSpot
    • Experience with Salesforce required
    • Must be deadline-oriented and have strong attention to detail
    • Ability to troubleshoot and problem solve across teams and tools
    • Hands-on attitude and excellent project management skills
    • Self-starter with strong communication skills
    • Track record of effective stakeholder management and cross-functional collaboration
    • ​​​​​​​Experience with product analytics tools is a bonus

    BENEFITS

    • Generous health, dental & vision benefits package
    • Paid time off
    • 11 paid company holidays
    • 401k + matching
    • Parental leave
    • Professional development assistance

    Location: Remote opportunities are only available to candidates who reside in the following states: AL, AZ, CT, FL, GA, IL, IN, KY, LA, MA, MD, MI, MO, NC, NH, NJ, NV, OH, PA, TX, VA, WA, WI

    Our commitment to an inclusive workplace

    RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

    #remote

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