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Director of Product Marketing - Juneau, United States - ReflexAI, Inc.
3 weeks ago
Description
Reports to:
Chief Executive Officer
Location:
Remote in the continental US, Alaska, or Hawaii
Hours:
Full-time
Compensation:
$170K - $200K Base Pay + Equity + 401k Match
About ReflexAI
ReflexAI brings the best in machine learning and natural language processing to mission-driven, people-centric organizations via innovative tools that transform how they train, develop, and empower their frontline teams.
About this roleAs the first Director of Product Marketing at ReflexAI, you will be instrumental in creating the market identity of our products.
This role demands a blend of analytical prowess and creative strategy to craft and implement marketing campaigns and materials that distinctly communicate our products' value to our target audiences across sectors including crisis response, healthcare, public safety, and education.
By weaving together insights from market research, customer feedback, and the latest marketing trends, you'll refine our go-to-market strategies, ensuring they resonate with both our current and potential customers.
Working in tandem with teams across product management, sales, and customer success, you will champion the articulation of our product's benefits, distinguishing our offerings from others.
What you'll doDevelop and execute comprehensive go-to-market strategies for product launches, including messaging, positioning, and value proposition development
Conduct market and landscape analysis to identify trends, opportunities, and challenges, and inform strategic decisions
Collaborate with the product management team to gain a deep understanding of product features and benefits, and translate technical details into customer benefits
Create compelling and engaging content such as case studies, product videos, website copy, and blog posts to articulate the benefits of our products to the marketplace
Work closely with the sales team to equip them with the necessary tools and training for effective selling, including sales presentations, product demos, and competitor insights
Measure and analyze the effectiveness of marketing campaigns and strategies, and adjust plans accordingly to ensure goals are met
Lead cross-functional teams to ensure successful product launches, campaigns, and marketing initiatives
Stay updated with the latest trends in product marketing and introduce innovative marketing tactics and tools
Oversee the work of external firms contributing to ReflexAI efforts to ensure their work is high-quality and high-ROI
Other tasks, duties, or special projects as assigned
Throughout everything you do, deliver solutions that are aligned with our values of Security, Customer Impact, Long-term Mindset, Innovation, and Inclusion
Requirements for a great fit
Extensive experience (typically 7+ years) within marketing, sales, or related fields
Significant experience (typically 5+ years) in B2B product marketing, ideally in the contact center or quality assurance sectors
Demonstrated success in developing and executing product marketing strategies and campaigns that drive product growth
Strong analytical skills with the ability to translate insights into actionable marketing strategies using leading tools
Excellent oral and written communication skills, with an ability to articulate clear and compelling product messaging and value propositions
Experience working with cross-functional teams and managing projects from conception through execution both with a team and as an individual contributor
Creativity with a customer-first mindset
Strong organizational and project management skills, able to manage multiple priorities in a dynamic environment
Benefits
Generous retirement, equity, healthcare, and PTO policies
Flexibility to work remotely from anywhere in the United States
ReflexAI is an equal opportunity employer. We are committed to equal employment opportunity regardless of race/ethnicity, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, military status, neurodiversity, or any other federal, state or local protected class in the United States
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