- Define the marketing operations and performance measurement vision, roadmap and strategy for intelligent data-driven decision-making and operational excellence.
- Learn the systems, processes, and vendors that power our tech stacks and become an expert in where all data, reporting and analysis lives for Marketing .
- Work with marketing team members to outline business objectives and success criteria and fine-tune activities to help the team exceed expectations.
- Develop, map and document key marketing workflows, handle marketing data, analyze performance, and align cross-functionally with stakeholders on gaps and optimizations in the current processes.
- Ensure data quality, integrity and security by establishing and enforcing best practices for data collection, storage, processing and analysis.
- Create and maintain streamlined reporting processes, ensuring timely and accurate delivery of marketing metrics and insights to stakeholders at all levels.
- Drive evolution amongst our people, processes and tech by enabling operations at scale and driving automation efforts.
- Collaborate directly with other key leaders in Marketing, Product, Data, Engineering and other teams to align marketing initiatives and results with established business goals.
- Manage relationships with external service providers, agencies, and vendors ensuring effective and efficient support, integration solutions and risk management.
- Establish standardized processes and best practices for data governance, while maintaining current databases to ensure accuracy and proactively address issues with deliverability, automation or data quality.
- Acquire, clean and transform data from various sources, ensuring data quality and suitability for advanced analytics, and identify areas where automation is an opportunity.
- Lead marketing tech projects and key initiatives focused on the selection, implementation, configuration, integration and optimization of marketing technology and tools to streamline marketing operations and delivery of performance results.
- Identify funnel optimizations, select new technologies and improve data workflows to help marketing drive demand and the sales pipeline by identifying what works (or what doesn't).
- Utilize data and analytics to measure the performance of marketing campaigns, make data-driven decisions, and provide insights to inform future strategies and optimizations across campaigns and channels.
- Construct, manage, and communicate detailed reports, visualizations, dashboards and other tools to effectively communicate findings, provide business insights and demonstrate marketing impact.
- Track and report on marketing metrics, campaign performance and marketing-sourced leads across the entire funnel, from lead acquisition through retention.
- Regularly advise key partners across marketing, sales, finance and the executive team on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
- Work with analysts and broader marketing team to optimize marketing activities based on performance and identify areas for testing and improvement.
- Optimize lead scoring, lead flow and distribution methodology to ensure quality leads are passed to our Sales teams for qualification and increased efficiencies and conversion rates.
- Bachelor's Degree.
- Minimum 10 years in marketing operations/analytics within the financial services industry or B2B.
- Expertise in SQL and strong proficiency in data analytics tools such as GA, Python, and R.
- Experience with tech & data visualization tools (e.g., Tableau, Power BI, Salesforce).
- Strong familiarity with marketing systems, automation platforms and tools (Marketo, Hubspot, salesforce, etc).
- Ability to solve complex business problems, think from first principles and build scalable processes.
- A good understanding of database structure, data hygiene, analytics and attribution.
- Experience using data and metrics to measure impact and determine improvements.
- Demonstrated experience owning and running the governance for a marketing data.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, an excellent communicator and a desire to improve operations and processes.
- Working knowledge of GDPR regulations.
-
Data Strategy
6 days ago
American Bar Association Chicago, United StatesThe American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains ...
-
Vp, Data Strategy and Solutions
6 days ago
Synchrony Chicago, United States**Job Description**: · **Role Summary/Purpose**: · You will lead a team of Product Managers and Product Owners, and key initiatives that drive service technology innovation, customer and associate experience, and transformation. Collaborating and building partnerships with key cr ...
-
United Airlines Chicago, United States**Description**: · There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose - Connecting People, Uniting the World - is about more than getting people from one place to anothe ...
-
Data Strategy
1 week ago
American Bar Association Chicago, United StatesABA Chicago, 321 North Clark, Chicago, Illinois, United States of America · Req #1620 · Thursday, April 18, 2024 · The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal ...
-
Director, Data Strategy
2 weeks ago
Forsyth Barnes Chicago, United StatesTitle: Director Data Strategy · Location: Chicago or NYC - Hybrid · Salary: Up to $215,000 + Bonus & LTI · We are working with leading premium Food & Beverage business, rooted in heritage and driven by innovation. We're shaping the future of the industry through impactful market ...
-
Supervisor, Data Strategy
1 day ago
RSM Chicago, United States Full timeWe are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture ...
-
VP of Data Strategy
2 days ago
Buyers Edge Platform, LLC Chicago, United StatesJob Description · Job DescriptionWho are we? · Buyers Edge Platform stands at the forefront of revolutionizing the foodservice industry through technology, purchasing power and partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (oper ...
-
Business & Data Analyst - Data Strategy
2 weeks ago
Marsh Chicago, United States OTHERMarsh is a global leader in insurance broking and risk management · The Business & Data Analyst - Data Strategy position is part the Marsh Data Services (MDS) team serving the Operations and Technology business. The successful candidate will support the analysis of existing and p ...
-
Senior Consultant, Data Strategy
1 week ago
Publicis Groupe Chicago, United StatesPublicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strate ...
-
Senior Consultant, Data Strategy
1 week ago
Publicis Sapient Chicago, United StatesJob Description · As a digital business transformation partner of choice, we've spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients' business in their pursuit of next. We bring a startup mindset and agile met ...
-
VP, Data Strategy and Solutions
2 days ago
Synchrony Financial Chicago, United StatesJob ID: E2401726 · Job Description: · Role Summary/Purpose: · As the VP, Data Strategy and Solutions, you will be responsible for helping drive & achieve Strategy & Transformation mission: enable omni-channel servicing transformation by delivering innovative solutions & experie ...
-
VP, Data Strategy and Solutions
2 days ago
Synchrony Chicago, United StatesJob Description: · Role Summary/Purpose: · As the VP, Data Strategy and Solutions, you will be responsible for helping drive & achieve Strategy & Transformation mission: enable omni-channel servicing transformation by delivering innovative solutions & experiences to delight our ...
-
Senior Data Strategy Director
15 hours ago
CapTech Chicago, United States Full timeCompany Description · CapTech is an award-winning consulting firm that collaborates with clients to achieve what's possible through the power of technology. At CapTech, we're passionate about the work we do and the results we achieve for our clients. From the outset, our founders ...
-
Northern Trust Chicago, United StatesAbout Northern Trust: · Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. · Northern Trust is proud to provide innovative financial services and guidance to the world's most suc ...
-
Northern Trust Chicago, United StatesDirector, Marketing Operations & Performance Measurement page is loaded · Director, Marketing Operations & Performance Measurement · Apply · locations · Chicago, IL · time type · Full time · posted on · Posted Yesterday · job requisition id · R120359 · About Northern T ...
-
United Airlines Chicago, United StatesResponsible for working closely with all Cargo partners from senior management to front line leaders, across all functional areas including Sales, Operations, Revenue Management, Finance and Contact Centers to support and enable the development/achie Strategy, Manager, Analytics, ...
-
United Airlines Chicago, United States Full timeDescription · There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It ...
-
United Airlines Chicago, United States Full time· There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means ...
-
Director of Strategy
1 day ago
North Lawndale College Prep Charter High School Chicago, United States**POSITION OVERVIEW (Director of Strategy)**: · The Director of Data Strategy will play a pivotal role in shaping and executing the school's data strategy to enhance decision-making, improve operational efficiency, and support strategic initiatives. This leadership position will ...
-
Salesforce Data Conversion Lead
1 week ago
Huron Consulting Group Inc. Chicago, United StatesThe Opportunity · Huron is a global consultancy that collaborates with clients to drive strategic growth, ignite innovation and navigate constant change. Through a combination of strategy, expertise and creativity, we help clients accelerate operational, digital and cultural tran ...
Manager, Marketing Analytics and Data Strategy - Chicago, United States - Northern Trust Corporation
Description
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Overview
NTAM is seeking an experienced, strategic-minded Director, Marketing Analytics and Data Strategy to join our global marketing team. This leader will increase marketing's efficiency and establish a foundation of excellence by building and continually improving our processes, data, infrastructure, access, and measurement.
Reporting to the Global Head of Digital Strategy & Performance Measurement, you will be responsible for managing the marketing, technology & data integration process – to enhance the overall efficiency and effectiveness of our marketing efforts in driving our strategic priorities. Your mission will be to push our data, analytics and operational maturity through the proactive development and implementation of new processes, tools, automations, optimizations and technology.
The ideal candidate will have a proven track record of successfully leading a B2B marketing analytics, operations or strategy function, and commands strong leadership and communication skills. You will be comfortable advocating and collaborating across our business to influence the integrations, gather critical information and secure technical resource allocation for the operations and performance measurement roadmap.
Responsiblities
Foundation & Framework
Process Development & Management
Collaboration
Data Management & Governance
Technology
Measurement & Reporting
Insights & Optimizations
Qualifications
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at .
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Manager, Marketing Analytics and Data Strategy professionals in Chicago
-
Jonathan Marsh
Empowerment
-
Hashim Hamdani
Account Success Executive
-
Jill Manning
Marketing Expert | Ex-Oracle, Experian, UPS
-
Shane small
Contract Clinical Research Associate
-
Jaja Sean Morgan
Leader, Major & Principal Gifts
-
Weilong Hu
Statistician, Data Scientist