- Create, optimize and execute Exotec's global digital marketing strategy for a variety of paid and owned channels including Paid Search, Paid Social, Display, Email, Web, etc.
- Develop and implement effective search engine optimization (SEO) strategies
- Own the day to day management, optimization and strategy of Exotec's website
- Create strategic briefs and partner with other Marketing team members to translate those briefs into compelling ad copy, visual assets and landing pages for use in all digital campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct digital benchmarks on a regular basis with key key competitors to determine opportunities to improve our digital approach
- Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns
- Collaborate with finance staff to set and stay within budget
- 5-7 years of relevant, hands-on experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Advanced in Google Analytics, Tag Manager and Optimize
- Experience with Salesforce & Pardot Experience with GDPR Regulations and Execution
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Excellent English communication and rapport-building skills with the ability to bring several stakeholders together and lead toward decision
- Strong project management skills and attention to detail
- B2B tech company (or within a similar fast-paced industry) experience
- Experience working in an international environment
- Travel up to 20% to attend trade shows and conferences, as needed
- Competitive salary with annual bonus potential
- Comprehensive medical, dental and vision coverage
- Generous vacation and time off policy
- Retirement savings plan (401(k))
- Eligibility to participate in Employee Share Option program after 1 year of employment
- Continuous opportunities for training and development
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Digital Marketing Manager, Global - Atlanta, United States - Exotec
Description
Job Description
Job DescriptionExotec is at the forefront of technological excellence in order to redefine the relationship between humans and robots. Our solutions are contributing to the success of some of the largest brands in retail and e-Commerce by revolutionizing the way they fulfill their orders to the end consumers, all while mitigating labor constraints and increasing workplace safety.
Through the unification of artificial intelligence and high-performance hardware, our robotic solutions are now deployed across the globe and our exponential growth has led us to become the first industrial unicorn in France.
Working at Exotec is an exciting opportunity to give purpose to your skills. Learn and grow with over 800 ExoPeople (and counting) around the world to help turn your ideas into a reality.
The robotics revolution is just the beginning at Exotec. Will you be part of it?
ResponsibilitiesRequirements
Benefits
Exotec is an equal opportunity employer and all applicants will be considered without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, military or veteran status, genetic information, marital status, ethnicity, or any other protected classification, in accordance with applicable federal, state, and local laws. We provide an inclusive work environment that respects all differences.
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