Dir, Strategic Insights - Burbank, United States - The Walt Disney Company (Corporate)

The Walt Disney Company (Corporate)

Verified Company

Burbank, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Director, Strategic Insights

Job Summary
The Director of Strategic Insights reports into the Vice President of Corporate Insights. A highly visible team sharing insights with the highest levels of the company.

This team sits within the broader Consumer Insights/Research Center of Excellence for Studio, Disney+ and Corporate and works closely with Corporate Brand Strategy and Marketing functions.

The Strategic Insights team focusses on insights/analytics based on consumer behaviours/spending to identify and track growth opportunities that span multiple segments of the company, domestically and internationally.

They work in a consultative manner to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on strategic opportunities/challenges.

This involves working closely with Strategy teams and all parts of the business (Studio, Parks, Retail, SVOD/DTC, etc.) to conceive, design and deliver insights that guide both short and long term strategic initiatives.

Responsibilities

Leading the primary study in the company that focusses on understanding our customers across all categories of entertainment domestically and internationally. As part of this, identifying ways to evolve the study to service changing business needs and capture relevant changing consumer behaviors.
Leading custom insights/research projects that support some of the highest profile strategic initiatives in the company.
Working with other insights and finance teams to track changes in entertainment behavior and track Disney performance across key sectors.
Conduct analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into modeling/scenario planning and brand strategies
Leading Corporate Reputation Tracking for the Walt Disney Company. Analyzing results of our custom tracking study and other syndicated sources to track and unpack what influences the reputation of the company and how/what we should focus on to change it.
Guide the work of and develop a high performing team of 6 (Snr Analysts and Managers).

Skills/Experience

10+ years experience in a market research/consumer insights (focus on quant), consulting, strategy, or analytics role
Ability to interpret and integrate insights from multiple data sources into a cohesive narrative
Experience creating presentations in PowerPoint that clearly communicate data and research findings
Building/developing high performing teams
Strong delegation and prioritization skills
Strong analytical skills
Strong project management skills and ability to execute quality work within tight deadlines
Strong verbal and written communication skills
Solid presentation skills
Ability to work in a team environment as well as independently
Mature, enthusiastic, and demonstrates a strong collaborative and consultative approach

Preferred Qualifications:

Experience with consumer research (designing questionnaires and analyzing results)
Experience with quantitative studies, pricing/conjoint studies, and solid business/finance acumen.
Entertainment industry experience highly preferred, but not required
Experience using statistical software packages like SPSS or similar is a plus, but not required

Education:

Bachelor's degree or equivalent experience

Benefits:

The Walt Disney Company is an equal opportunity employer.

Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.