Marketing Manager - Fort Wayne, United States - Design Collaborative

Design Collaborative Fort Wayne, United States

2 weeks ago

Description

Role Description
Design Collaborative Marketing Manager is an experienced marketing professional committed to excellence in telling the DC story.

They are an experienced, certified marketing professionals with a strong background in multiple domains of professional services marketing, including research, client & business development, proposal writing, promotional activity, management, and ultimately ensure marketing tactics are executed to differentiate DC in the markets we serve.

This manager is responsible for the growth, development and oversite of the marketing team and leads the way in accomplishing the firm's marketing strategies in pursuit of our mission and vision.

This is a full-time on-site role for a Marketing Manager at Design Collaborative in Fort Wayne, IN.

Education and Experience:
Bachelor's in Marketing preferred. Degrees in Public Relations, Communications, Journalism, or Advertising degrees considered
5-10 years of professional services marketing experience required
Preferred industry experience in Architecture, Engineering, Interior Design, or Construction
CPSM certification recommended (Certified Professional Services Marketer through SMPS)
Proficiency with CRM, Adobe Creative Suite, and Microsoft Office Suite
Ability to lead, mentor and teach other marketing professionals

General Duties and Responsibilities:
Provide day-to-day leadership of Marketing Coordinator(s) and ensures high quality and timely execution of all marketing tasks.

Conduct market research utilizing data-gather techniques for target market research, governmental laws and regulations related to submittal forms and guidelines.

Develop resources and products for SOQ/proposal digital and print production, including printing and binding.

Understands RFQ/RFP criteria and go/no-go process, and possesses an awareness of the role that pre-submittal and public selection meetings play in the RFQ/RFP process.

Utilize the scheduling and tracking systems for individual proposal elements and status.
Create a roster of the firm's subject matter experts and leverage their expertise for content creation.
Interview technical team for project content and stories.
Leverage skills related to branding, digital media, and content creation relevant to the AEC industry and our service markets.
Apply an awareness of photography copyright laws in all marketing materials.
Apply knowledge of web design and maintenance to ensure the firm's website remains up to date and effective.
Create content for social media, website and email marketing campaigns.
Create and compile information for advertising media, editorial opportunities, and press releases
Develop thought leadership content for collateral materials, website, blogs, media, print, video based on marketing plan strategies.
Manage the development of innovative promotions to connect with target audience.
Mange or assist with trade show and special event planning, execution, and followup.
Possess a strong understanding of our firms corporate brand and organizational culture and integrates it into all marketing efforts.
Lead or assist with promotional activities, including presentation development and communication workshops.
Leverage records management systems for projects, personnel, consultants, proposals, and visual information.
Assist the Director of Business Development & Marketing in developing and driving strategic initiatives forward.
Assist in identifying metrics to track strategic initiatives and marketing success.

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