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Director of Marketing - Virginia, United States - Hubstaff
Description
We Are Working (WAW) is a full-service staffing company specializing in helping small to midsize businesses hire offshore talent, also known as virtual assistants (VA).
Much of our competition is foreign-based companies that do little more than offer a very low hourly rate and connect a company with a VA and leave much of the 'figuring it out' up to the client.
We Are Working is different in that we are more full service and we layer into the equation rock solid workflow and strong supervision of the VA.
We are workflow experts and once we take over a task, all of the operational headaches associated with that task are handled by WAW from that point forward.
We have been in business for over four years and have built a base of customers and are profitable.However, to a large extent, we are still in start-up mode in that we haven't yet figured out how to bring in leads and convert them.
We need a Direction of Marketing to work up to 40 hours per week.You must be the right combination of a strategic leader and hands-on executor because we don't yet have a full marketing team in place.
You should have solid experience in start-ups or turnarounds.NOTICE:
It is essential to attempt the Prescreeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position.
Duties and Responsibilities
Conduct market analysis to identify challenges and opportunities for growth.
Identify competitors and evaluate their strategies and positioning to device counter strategies.
Strategic planning including corporate and product positioning, competitive analysis, market segmentation, marketing investment/budget, and go-to-market planning.
Establish a test and learn marketing culture so that marketing dollars are generating new leads and customers, ultimately driving return on marketing investment.
Own our B2B brand and ensure that the message is compelling and consistent with the direction that the business is going.
Develop a long-term company marketing strategy, with an emphasis on B2B sales growth, market penetration, and cost-effective customer acquisition.Develop, manage and track the performance of inbound and outbound lead-generation and direct-marketing campaigns.
Effectively manage the company's budget to implement marketing programs that would position the company as the go-to solution in the market.
Oversee marketing communications, program management, website design, and content development either directly or on an outsourced basis.Launch new products, features, and services according to the product roadmap.
Develop sales enablement tools and provide training to the Sales team on messaging and value proposition delivery.
Work with the rest of the executive team to identify, assess, and develop market and growth opportunities.
Requirements
10+ years of marketing experience in comparable industries with 6 years in a senior management position along with a demonstrated track record of success and performance.
This senior executive position requires the ability to understand changing market dynamics, translate them into actionable strategies, and implement the strategy to achieve pre-set goals as defined by the marketing plan.
Experience managing budgets effectively across multiple departments, financial reporting, and setting up effective metrics and business processes.Ability to plan and manage at both strategic and operational levels.
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned goals.
Exceptional work ethic, with strong values and principles – takes all opportunities to go above and beyond basic expectations.
Proficient with CRM, marketing automation, google analytics, and other MarTech tools to execute and manage marketing initiatives and drive results.
Has digital marketing experience with developing and overseeing the execution of SEO, social media, and SEM strategies and tactics.Detail-oriented: attention to detail for tasks and analysis.
Self-motivated and able to work under pressure to meet deadlines.
Ability to collaborate with colleagues and staff to create results in a team environment.
NOTICE:
It is essential to attempt the Prescreeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position.
Type:
Full-Time
Schedule:
Must have availability between the hours of 8:00 AM - 5:00 PM EST business day.
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