- What we expect you already know:
- BA or BS degree in Business, Marketing or related field of study and 5+ years of progressive marketing experience, preferably in the outdoor or related industry.
- Experience leading global GTM processes
- Stellar written, visual, and verbal communication skills
- Understanding of product development and visual brand identity preferred
- Experience conducting and analyzing consumer research
- Proven collaboration skills with the ability to work cross functionally across various global regions
- Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns.
- Drive innovative and integrated ideas and strategy, effectively communicating consistently across all sales and marketing channels.
- In-dept understanding of Smartwool and the Smartwool aspirational consumer
- Product development and material innovation knowledge necessary from a marketing POV
- Advanced data interpretation skills and programs, including brand health tracking.
- Experience in working with a global leadership team, including long range innovation planning.
- To dive deep into our fun and dynamic culture where the work you do will shape the future of a beloved outdoor brand.
-
Marketing Manager
1 week ago
Aschert & Bohrmann GmbH Commerce, United StatesMarketing Manager (m/w/d) mit Schwerpunkt E-Commerce-Kampagnen - Köln · im Rahmen der direkten Personalvermittlung · Im Kundenauftrag suchen wir im Rahmen unserer Dienstleistung derdirekten Personalvermittlung einen Marketing Manager (m/w/d) mitSchwerpunkt E-Commerce-Kampagnen ...
-
Marketing Manager
4 weeks ago
Restor Medical Spa Denver, United StatesMarketing Manager · Who you are: You are proactive and assertive, with the ability to influence people and get others to cooperate. You can read people and facilitate information well, and let's be honest - you are a little competitive. You like having a variety of assignments at ...
-
Marketing Manager
1 day ago
Restor Medical Spa Denver, United StatesMarketing Manager · Who you are: You are proactive and assertive, with the ability to influence people and get others to cooperate. You can read people and facilitate information well, and let's be honest - you are a little competitive. You like having a variety of assignments at ...
-
Marketing Manager
3 weeks ago
InsideHigherEd Denver, United States Administrative Jobs ,Located where the Great Plains meet the Rocky Mountains, the University of Denver embodies the spirit of exploration and discovery that defines our region and our history. DU is a private institution built on exploration through research and collaboration among educators, student ...
-
Manager - Marketing
3 weeks ago
Frontier Airlines Denver, United States Full timeWhat We Stand For · Low Fares Done Right is our mission and we strive to bring it to life every day. Our 'Done Right' promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every ...
-
Marketing Manager
6 days ago
Sparebox Management Company LLC Denver, United StatesJob Description · Job Description Description: · SpareBox Storage is growing its team and is seeking an outstanding individual to fill the role of Marketing Manager · As the Marketing Manager at SpareBox Storage, you will spearhead the strategic planning and analytical review o ...
-
Marketing Manager
1 week ago
JE Dunn Denver, United StatesPress Tab to Move to Skip to Content Link · Select how often (in days) to receive an alert: · Select how often (in days) to receive an alert: · Best People + Right Culture. These are the driving forces behind JE Dunn's success. · By hiringinspired people, giving theminteresting a ...
-
Marketing Project Manager
1 day ago
Apex Systems Denver, United StatesApex Systems is looking to hire a Marketing Specialist to join a growing client in Denver, CO. · Duration: 6 month contract · Onsite Requirement: 3 days per week onsite · Required Experience: · 4 - 6 years of experience in a project management role in the Marketing space workin ...
-
Manager, Marketing
1 week ago
Performance Foodservice Denver, United StatesPosition Summary: · Responsible for developing and implementing marketing plans that are aligned and integrated with the company's strategic business plan. Responsible for overseeing and coordinating the effective implementation of the company's marketing strategies and programs ...
-
Marketing Manager
1 week ago
Compliance Solutions Denver, United StatesWe're looking for a Leader who is also a Do-er capable of jumping into graphic design, layout, digital, video, and copy writing as needed · Candidates should possess outstanding communication (both verbal and written), Creative, management, and organizational skills; and should b ...
-
Marketing Manager
1 week ago
DHI Group Denver, United StatesThis Is the Place to Be: · Connecting Futures Now DHI Group, Inc. is the parent company of career marketplaces, Dice and ClearanceJobs. We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and prom ...
-
Marketing Manager
1 week ago
Sparebox Management Company LLC Denver, United StatesJob Description · Job DescriptionDescription:SpareBox Storage is growing its team and is seeking an outstanding individual to fill the role of Marketing Manager · As the Marketing Manager at SpareBox Storage, you will spearhead the strategic planning and analytical review of our ...
-
Marketing Manager
1 day ago
Lotus Concepts Management Denver, United StatesWe are seeking an experienced Marketing Manager with a minimum of 2 years of marketing or hospitality event planning experience to join our growing team. The Marketing Manager is the face & voice of our company & should be included in all matters which are guest-facing. · Reports ...
-
Manager of Marketing
1 week ago
Servicios DE LA Raza Inc Denver, United StatesJob Description · Job Description Salary: $65,000 - $75,000 with discussion of possible raise upon 90-day review. · Job Title: · Manager of Marketing & Media Relations · Job Summary: · Responsible for oversight and execution of all marketing, social media, public relations, pla ...
-
Manager of Marketing
2 weeks ago
Servicios de la Raza Denver, United StatesJob Description · Job DescriptionSalary: $65,000 - $75,000 with discussion of possible raise upon 90-day review. · Job Title: Manager of Marketing & Media Relations · Job Summary: · Responsible for oversight and execution of all marketing, social media, public relations, planning ...
-
Marketing Manager
1 week ago
ResultsLab Denver, United StatesAbout Us · ResultsLab helps nonprofits, communities, philanthropy, public agencies, and social ventures to use data to accelerate positive change. We uniquely equip our clients with the data mindset, skill set, and tool set necessary to be more impactful in the important work th ...
-
Marketing Manager
2 days ago
The Ladders Denver, United StatesWe Care. We Deliver. Our purpose is to create communities our residents are proud to call home. We currently own or manage over 85,000 units in North America and continue to grow. · Bell Partners, national leader in multi-family housing, our mission is to be the apartment compa ...
-
Market Manager
5 days ago
Modern Flooring Services Denver, United StatesJob Description · Job DescriptionWe are a hard and soft surface flooring installation company. We are currently looking to hire a Market Manager. · Daily responsibilities will include but are not limited to: · Schedule and perform Quality Control Inspections · Handling Customer S ...
-
Manager, Marketing
1 week ago
WSP Denver, United StatesLocation field must contain 'city, state' or a zip code to perform a radius search (e.g., · Denver, CO · or · City and state must be separated by a comma followed by a space (e.g., · Houston, TX ) · WSP is currently searching for a Proposal Manager (Manager, Marketing) that c ...
-
Marketing Manager
1 week ago
Foresight Diagnostics Inc. Denver, United StatesThe ideal candidate comes with prior experience in product marketing, marketing communications, or digital marketing in order to operate independently in a fast-paced environment, and has a strong interest to lean more heavily into building a marketing technology stack (e.g., CRM ...
Global Brand Marketing Manager - Denver, United States - Smartwool
Description
The Smartwool Global Brand Marketing Manager is a pivotal role within the brand, designed for someone who passionate about both the art and science of marketing. In this role you will support the development of seasonal marketing plans, starting with the first unlock of a consumer insight and ending with the global delivery of the campaign toolkit to each region. In this role you will have the opportunity to work cross functionally with key stakeholders in product, creative, merchandising, marketing, and sales.
Join the Smartwool Family
We make Merino wool socks and apparel to fuel adventures outside. Because we want to help you go far and feel good. As a company, we live by our values, every day: Openness We strive to be more transparent every day. From sharing more about our supply chain to simply letting people know the direction we plan on heading; we want to build and maintain trust with our customers and friends. Advocacy We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment. From building trails to partnering with organizations that protect nature, the Smartwool community wants to help give everyone the opportunity to experience the joy of the outdoors. Action We relentlessly pursue our goals. It's one thing to say something and it's another to do the thing you say. We want to back our desires with actions that put things in motion. We know that the most difficult problems are always the most rewarding to solve. Inclusivity We believe that the outdoors belongs to no one and, at the same time, to everyone. We believe in being compassionate, actively kind, generous, and accountable to everyone. What's the good of creating all of this if we can't share it? Fun-Loving We got into this whole thing (socks, base layers, etc.) because it's fun to be outside. We hope to never lose sight of the thing that inspired us to create all of this-the joy of being in wild places. We want our gear and culture to inspire joyful, spontaneous, and wild moments in the outdoors for everyone, including ourselves.
Global Brand Marketing Manager
How You Will Make a Difference
What you will do:
GTM management: Support the implementation and timely execution of the marketing GTM process. Work cross functionally with key stake holders to align during seasonal gates.
Tactical Activation: Oversee GTM tactical planning through to regional hand over. This may include any relevant product packaging, workbook marketing pages, fixture direction, or other assets necessary to bring an innovation fully to market.
Budget Management: Manage monthly and annual budgets for Global Brand Marketing.
Brand Health Tracking: Monitor brand health indicators, working with the larger
VF team on platform integration. Implement new methods to capture additional consumer feedback.
Collabs: Work with product to manage the brand collaboration projects, including how, when, and in which regions they get brought to life.
How you will do it:
Adapt: Stay on top of and ahead of trends, market changes, and regional nuances that can support the advancement of the brands position and relevance.
Analyzing Consumer Insights: Work with partners in developing consumer insight testing. Ensure all strategic and tactical plans are founded on research findings, setting baselines measurements and tracking results against customer purchase drivers. Work closely with cross functional partners to identify outdoor trends and opportunities for growth.
Building Relationships: Work with regional sales, marketing, and merchandising teams to ensure internal alignment against all brand marketing strategies at every gate. Responsible for regional share outs and feedback. Build strong partnerships and establish credibility with the internal and external team based upon a demonstrated collaborative approach, leadership skills and experience.
What success looks like:
Timely delivery of all seasonal assets to each region and timely feedback implemented at each gate. High usage rate of toolkits within each region.
Developing a loop of insight gathering, concept testing, and feedback that can be implemented each season to validate product and campaign success ahead of launch providing future predictability around brand growth and market success.
You become the owner and expert in the Smartwool aspiration consumer, gathering and communicating consumer data that unlocks new innovations.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What's in it For You
We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to and click on "Looking to Join VF?" to learn more.
Our Parent Company, VF Corporation
VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at
We just have one question. Are you in?
Hiring Range:
$95,040.00 USD - $118,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
