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Gulf Breeze

    Digital Marketing Coordinator - Gulf Breeze, United States - Innisfree 62s

    Innisfree 62s
    Innisfree 62s Gulf Breeze, United States

    2 weeks ago

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    Description
    Digital Marketing Coordinator page is loaded

    Digital Marketing Coordinator

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    locations

    FL - Gulf Breeze

    time type

    Full time

    posted on

    Posted Yesterday

    job requisition id


    JREQ


    Innisfree Hotels is an inclusive workplace that fosters a culture of care where employees genuinely matter, and their voices are heard.


    Location:
    Innisfree Hotels Inc. We are growing and seek to add an experienced and enthusiastic Digital Marketing Coordinator to our team.

    You will be responsible for the day-to-day tasks of our company's Google Ads, GMB, and other Digital Media campaigns for our company's properties.

    Your passion for Digital Marketing will result in adopting and implementing Digital Marketing best practices across all Digital channels under the direction of our Marketing Manager & Director of Revenue.

    A successful candidate will be an excellent communicator, a versatile analyst, a web enthusiast, and a team player. You will actively participate in data collection and analyses to improve the company's Digital Marketing practices over time.
    Essential Duties and Responsibilities

    include the following. Other duties may be assigned.
    . Always approaches all interactions with guests and employees in a friendly and service-oriented manner by maintaining a positive demeanor.
    . Promotes a positive and caring work environment by addressing and resolving any conflict in a calm and poised manner.

    • Manage all aspects of Google Ad campaigns.
    • Writing ad copy and Organic Search Optimized content.
    • Improve the design, UX, traffic, and content of the websites for SEO Purposes
    • Collaborate with our web developer on page redesigns and organic search content.
    • Maintain consistent brand messaging throughout all platforms digital platforms
    • Conduct Daily/Weekly audits of paid campaigns and optimize them to increase return on investment.
    • Identifies digital trends and insights to optimize performance and digital spending.
    • Plans, executes, and measures digital experiments and conversion tests.
    • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
    • Identifies critical conversion points and drop-off points and optimizes user funnels.
    • Conduct monthly Audits of listing platforms to ensure correct information is displayed.
    • Conduct occasional audits to ensure reputation management is answering reviews regularly
    • Use Google Ads, OTA, and third-party sites to drive online marketing campaigns.
    • Collaborate with a team of marketers.
    • Develop and maintain a report in our tracking platform for monthly review.
    • Work in a multidisciplinary environment.
    . Performs any other duties as assigned by management.
    Qualifications

    • A degree in marketing or a related business field or Google Ad certifications
    • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), Google Analytics (GA4), Google Tag Manager, and reporting systems.
    • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
    • Competency with Microsoft Products, Teams, Word, Excel, and PowerPoint
    • Great problem-solving & communication skills
    • Proficient in photo and video editing software such as Adobe
    • Deep knowledge of web design principles
    • Strong project management skills
    • Ability to read, write, and speak effectively in English in order to communicate with guests and team members.
    • Must be a team player.
    Innisfree Hotels will invest in you, if you invest in you.

    We are a fast-paced, expanding company and we need team members who thrive on challenge, seek responsibility and value our culture to lead us into the next generation of growth.

    Come join our team

    We are a fast-paced, expanding company and we need team members who thrive on challenge, seek responsibility and value our culture to lead us into the next generation of growth.

    Our Culture

    At Innisfree Hotels, our culture underpins our success. We foster a workplace that promotes personal growth and service to humanity.

    We create opportunities for our employees and associates to participate in the creation of a more civil society and place great value on creativity, collaboration, and innovation.

    Our culture resonates from our corporate office to our properties, resulting in great experiences for our guests.

    #J-18808-Ljbffr
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