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Daly City

    Director, Product Marketing - Daly City, CA, United States - The EVERY Company

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    Description

    EVERY is a leading VC-backed food tech ingredient company and market leader using precision fermentation to create animal proteins without the animal for the global food and beverage industry. EVERY is a team of passionate change-makers who are reimagining the factory farm model with a kinder, more sustainable alternative. Leveraging precision fermentation to produce hyper-functional and one-to-one replacement proteins from microorganisms, EVERY is on a mission to decouple the world's proteins from the animals that make them. We are a passionate, determined (and fun) team with a vital objective, and we're on the lookout for like-minded people to join our mission. For more information, visit

    The Role:

    We are searching for a Director of Product Marketing who has a passion for CPG ingredients / the food industry and who has a proven track record of taking novel products from zero to one. This is the perfect role for a product marketing strategist who isn't afraid of rolling up their sleeves and driving product-market fit. Ideal candidates are experienced team builders, thrive in fast-paced environments, and are able to create and execute new game plans where none currently exist. You'll lead commercial enablement at EVERY, focusing on product positioning, consumer insights, customer traction, and market expansion initiatives for EVERY's B2B food ingredients.

    What you'll accomplish

    • Product Positioning & Messaging : Develop and refine the positioning and messaging of our food ingredient product lines, ensuring they resonate with our B2B audience and differentiate our offerings in a competitive market. A clear vision for driving a branded ingredient strategy.
    • Market Intelligence & Competitive Analysis : Keep a pulse on the food industry, conducting ongoing market research and competitive analysis to inform product development and marketing strategies.
    • Product Launch & Lifecycle Management : Oversee the go-to-market strategy for new product launches, including timing, marketing mix, and sales enablement.
    • Customer Segmentation & Targeting : Identify and segment target customers, developing tailored marketing strategies that address the needs and challenges of different customer groups within the B2B food industry.
    • Content Strategy & Development : Partner with EVERY's Creative Director to create sales and marketing content that supports EVERY's product strategy, including sales collateral, website content, case studies, and promotional materials.
    • Cross-functional team Leadership : Collaborate with sales and product development teams to ensure product offerings meet market demands.
    • Performance Metrics & Analysis : Define and track key metrics to assess the effectiveness of product marketing initiatives, adjusting strategies based on performance data and market feedback

    What you bring (required)

    • Proven Experience : 8+ years of product marketing experience, specifically within the food industry, branded ingredients, or other CPG ingredient fields. Demonstrated success in developing and implementing product marketing strategies that have driven growth and market share.
    • Strategic Thinker : Ability to think strategically about complex issues, breaking down barriers between product features and customer benefits.
    • Action Bias : Able to roll up your sleeves, get out in the field, put concepts to the test, and learn in a fast-paced and evolving environment.
    • Analytical Skills : Strong analytical and quantitative skills, comfortable using data to drive decisions and measure success.
    • Communication : Exceptional written and verbal communication skills, with a knack for crafting compelling product stories.
    • Leadership : Experience leading cross-functional teams and managing projects from conception through execution.

    Nice-to-have (but not required)

    • Food, food tech, biotech, or ingredients industry experience or familiarity
    • Prior startup experience in an operator role
    • Experience launching innovative products within FMCG or Food Service.

    Why you'll love it here:

    • Comprehensive benefits: 100% medical, dental, and vision coverage, 401k matching, and stock options
    • Tasty perks: Weekly catered lunches
    • Customizable options: FSA, HSA, Commuter, Pet Care, and additional life insurance
    • Work-life harmony: Flexible PTO and 10+ paid company holidays per year
    • Onsite conveniences: Free parking and unlimited gym access
    • Energizing refreshments: Unlimited sparkling water, granola bars, snacks, local coffee, and tea
    • Exciting socials: Themed happy hours and quarterly company outings
    • Open communication: Monthly all-hands meetings and direct access to CEO and leadership
    • Ideal location: Close to Daly City BART and Caltrain stations

    Pay Range: $161,000 - $203,000

    At EVERY pay ranges are subject to change and assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

    Dedication to Diversity

    EVERY is dedicated to building a diverse and inclusive work environment. We want our workplace to enable productivity and meaningful work for individuals from all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves at work.

    Legal authorization to work in the U.S. is required. We are not able to sponsor individuals for employment visas for this job. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

    If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at

    Proof of full COVID-19 vaccination is a condition of employment, subject to accommodation as required by law. CDC defines fully vaccinated as: 2 weeks after your second dose in a 2-dose series, such as the Pfzier or Moderna vaccines, or 2 weeks after a single-dose vaccine, such as Johnson & Johnson's Janssen vaccine.

    Are you legally authorized to work for The Every Company in the United States? *
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    Will you require sponsorship for employment visa status now or in the future? *
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    If offered a position with The Every Company, I understand my employment may be contingent upon a reference check, and any other required check or screening specified in the job description, the offer letter and/or discussed during the interview process. *
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    For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

    As set forth in EVERY's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

    If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

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    A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

    An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

    An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order

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    Voluntary Self-Identification

    For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

    As set forth in EVERY's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

    Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions

    If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

    A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

    A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

    An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

    An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order

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    We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

    Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at .

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