Andrew De La Cruz

Hi there! I'm Andrew De La Cruz, a recent marketing graduate from San Jose State University.

With experience in cross-platform marketing, brand-building, and brand community development, my goal is to create a positive societal impact through marketing and innovation.

Whether I am editing videos, spending time with family, or growing my leadership and marketing skills, I believe the power of personal passion and knowledge can lead to beautiful outcomes.

Let's connect!

WORK EXPERIENCE

Westly Foundation - Menlo Park, CA              

Marketing Fellow                             July 2022 - March 2023

• Curated 70+ unique graphics to promote the foundation's mission of empowering California's young and diverse population.

• Orchestrated cross-platform social media strategies, expanding The Westly Prize awareness to 1,000+ entrepreneurs in California.

• Engineered and executed A/B tested ad campaigns, driving a 200% increase in engagement.

• Utilized Meta Business Suite and Hootsuite, ensuring consistent upload times across Facebook, Twitter, and LinkedIn.

• Evaluated and assessed 100+ prize applications, contributing to funding 6 impactful Gen-Z entrepreneurs.

• Managed consistent posting schedules on Facebook, Twitter, and LinkedIn through Meta Business Suite and Hootsuite.

• Directed live event coverage for Westly Prize Pitch Day, posting videos and photos across Instagram, Facebook, and Twitter.

Camp BizSmart - Santa Clara, CA

Marketing Coach                    June 2022 - August 2022

• Delivered creative brand marketing strategies in a project-based business camp, honing business skills for 60+ students.

• Collaboratively designed 6 business-branded proposal booklets utilizing Adobe InDesign.

• Led a team of 5 instructors through daily class activities, offering leadership, safety, and guidance.

Sourcenext Inc. - Palo Alto, CA

Business Development Intern     July 2021 - January 2022       

• Provided technical support, fostering stronger B2C relationships with over 600 international customers through Reamaze.

• Managed 700+ product returns, utilizing Excel spreadsheets to organize defective device testing effectively.

• Nurtured B2B relationships via email correspondence, facilitating market entry into the New York City public schools system.

LEADERSHIP & INVOLVEMENT

Marketing Association at San Jose State University - San Jose, CA               

President         December 2022 - June 2023

• Guided a 14-member team across 5 departments, delivering essential career resources to a club of over 100 student members.

• Amplified brand communication strategies across programs, creating a 25% surge in Mentorship Program participation.

  • Retained over 80% of members, attracting 120+ paid student members during Spring 2023.

• Maintained high standards of social media and event branding, enhancing experiences with strategic data-driven decisions.

Social Media Director     May 2022 - December 2022

• Assisted in creating 3 marketing campaigns, spreading brand and event awareness to over 2.1k cross-platform followers.

• Utilized Meta Business Suite and Hootsuite to ensure proper upload times based on engagement data analysis.

• Mentored a 6-member committee, producing compelling social media graphics, videos, and blog posts.

• Analyzed trends across TikTok and Instagram, collaboratively creating 40+ graphics and short-form videos.

Consultant               December 2021 - May 2022

• Worked in teams of 3-6 to research, collaborate, and communicate marketing ideas, creating a marketing plan for Omni Bev Coffee.

• Designed and presented 10 weekly presentation deliverables, accurately communicating findings to other team members. 

• Created target market personas based on research of current data trends, creating a tailored marketing plan to grow brand awareness.

SAN JOSE STATE UNIVERSITY - San Jose, CA                       Graduated: May 2023  

Bachelor of Science, Business Administration, Marketing                                                                                  GPA: 3.7; cum laude