Marketing Manager, Latin American - Doral, United States - Brother

Brother Doral, United States

3 weeks ago

Description

Let's Grow TogetherOur mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities.

"At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day.

With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next.

We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future.

If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

The

Manager, Marketing, LAC (Latin America & Caribbean)

develops the strategy and manages the execution of the marketing plans that help to build brand awareness and preference, drive sales, and establish Brother as the preferred brand in the target markets.

The role's focus is on the Latin America & Caribbean territories, including but not limited to Central America, Caribbean, Colombia, Ecuador, with an emphasis on long-term penetration of customer segments in Sewing/Embroidering/Cutting products.

The role works collaboratively with other internal groups including but not limited to:

Sales, Operations, Product, Finance, HR and Legal, to develop strategies, and effective execution to not only achieve, but exceed sales and budget goals, driving, and maintaining growth and gaining critical market share.

The Manager demonstrates strong leadership, effective management of internal and external teams, as well as key agencies and vendors, and channel partners such as retailers, eCom players, resellers, and end users.

WHAT YOU'LL DO

Strategic MarketingAchieve a clear understanding of Customer SegmentsDevelop positioning and value propositionsDevelop effective and clear messaging that generates brand awareness, preference, and differentiationUnderstand different customer journeys from awareness to conversion and advocacy

Campaign Strategy, Development, Execution & ReportingLead the annual marketing plan and budget executionProvide strategic direction for marketing campaigns to increase brand awareness, leads, and establishing Brother as the preferred brandExecute and manage end-to-end campaignsCreative innovation: work with agencies to develop and manage creative ideas, campaigns, and promotional programs that achieve outstanding conversion and loyaltyAssemble a team of external Vendors/Agencies and manage them effectivelyEnsure all campaigns are designed to achieve measurable results and ROI; develop relevant KPIs, analyze performance and recommend opportunities for improvementWork with Finance/Credit, Sales, and Operations to effectively manage all programs and promotion mechanics and processingCreate or repurpose content to leverage in campaignsLead product launches and key seasonal activities

Channel MarketingManage, allocate and oversee all the Channel Marketing Initiatives within Central America, Colombia, Ecuador, and the Caribbean CountriesDevelop a solid Retail/eCom partner program that can serve as the annual framework for promotional, pricing, and other joint initiatives with each retail accountDesign a comprehensive Sell out strategy, that will achieve goals in physical as well as in eCom environmentsWork with channel partners to expand the reach of our existing marketing efforts, measuring performance by monitoring partner outreach and results of any combined activitiesCo-create combined messaging, promotions, or campaigns with partners to drive demandCollaborate with Sales, Business Development, and Operations teams to develop integrated partner programsParticipate and organize trade shows, training and webinars

Digital/Social Media StrategyDevelop and oversee company's digital and social media strategy, with the goal of increasing brand awareness and customer and teams' engagement

Reporting, Communications, and Other AdministrationDevelop relevant Key Performance Indicators (KPIs), analyze performance to determine return-on-investment (ROI) and make recommendations for improvementCommunicate activities to management on a monthly basis

ABOUT OUR IDEAL CANDIDATE

EducationBachelor's Degree in business, marketing, or related field-

Required

ExperienceMinimum 7 years of experience spanning in the following areasDeveloping & executing marketing strategyDeveloping effective B2C marketing campaigns, managing execution, measuring performance, and enhancing tactics to drive continuous improvement and revenueManaging channel marketing programsManaging product launches and creating product marketing messagesManaging social media platforms

LanguagesEnglish -

RequiredSpanish-

Required

Software/Technical SkillsCustomer Relationship Management Software (Salesforce Intermediate preferred)Marketing Automation Platform (Eloqua or similar preferred)

Other Skills, Knowledge, & AbilitiesAbility to handle and prioritize multiple projects under pressure and execute on tight deadlinesAbility to collaborate and to achieve desired results by building trust and relationships with different functions in the organizationAbility to translate insights into actionable recommendationsAbility to think creatively and develop ideas the meet business needsAbility to self-motivate and focus on resultsExcellent communication skills (verbal, written, interpersonal)Excellent presentation skills, with an ability to present to all levels of the organization

ADDITIONAL DETAILS FOR THIS ROLE

#LI-Remote

The salary (or hiring) range for this position is $95,000 - $115,000 per yearStarting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market dataThis position is eligible to participate in the relevant Brother variable pay incentive plan(s).

Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectivesBenefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at

WHAT WE OFFER OUR EMPLOYEES

At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance.

Here are some of the benefits of working with us:

Competitive Compensation:
We offer a competitive salary and bonus program to reward your hard work and dedication

Comprehensive Benefits:
Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match

Professional Development:
We're committed to helping you grow in your career with opportunities for training and developmentWork-Life Balance:

We support your well-being with flexible work arrangements and a focus on work-life balance

Employee Engagement:
Join a team that values your contributions and celebrates success together

Learn more about our benefits:

https:
//careers.

brother- more about life at Brother:

https:
//careers.brother-

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work.

Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S.

In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico.

For more information, visit

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws.

If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

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Marketing Manager, Latin American - Doral, United States - Brother

Description

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