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    Sr. Lifecycle Marketing Manager - San Jose, United States - Adobe

    Adobe
    Adobe San Jose, United States

    1 week ago

    Default job background
    Full time
    Description

    JOB LEVEL

    P40

    EMPLOYEE ROLE

    Individual Contributor

    The Opportunity

    Adobe's Lifecycle Marketing team is passionate about delivering high-impact marketing programs to our customers. Our goal is to drive long-term revenue and engagement growth for Adobe through innovative, personalized, and scalable email marketing programs. We are looking for an enthusiastic senior lifecycle marketing manager with a track record of driving programs that deliver measurable results

    In this role, you will develop and implement lifecycle strategies designed to and engage and retain users of Adobe Creative Cloud and Document Cloud individual offerings. In addition, you will collaborate on broader cross-functional initiatives with Product Growth, Product Marketing, Go-to-Market and teams.

    What you'll Do

    • Turn business goals and priorities into quarterly lifecycle marketing plans; deliver on engagement targets
    • Build positive relationships, interact, and gain consensus with key business partners, ranging from marketing and product teams to organizational leaders
    • Build weekly, monthly, and quarterly reports that quantify impact, identify actionable insights, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
    • Create new initiatives that drive engagement and retention, while improving relevancy through experimentation and personalization
    • Harness technology for programmatic personalization at scale, using APIs, machine-learning models, and behavioral data to improve customer relevancy and impact

    What you need to succeed

    • Strong email marketing experience, the ability to learn new technologies, products, or systems quickly
    • Advanced analytical skills: ability to interpret data, identify trends and provide actionable insights to advance initiatives
    • Ability to thrive in a fast-paced environment while prioritizing tasks and meeting schedules with minimal oversight
    • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
    • Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
    • A drive to continually optimize and improve combined with a relentless focus on customer experience
    • 8+ years experience, MBA or BA/BS degree
    • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
    • Extensive experience in email, with an emphasis on personalization and experimentation
    Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $100,100 -- $206,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

    Internal Opportunities

    Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe

    Put your best foot forward:

    1. Update your Resume/CV and Workday profile – don't forget to include your uniquely 'Adobe' experiences and volunteer work.

    2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you're interested in.

    3. Check out these tips to help you prep for interviews.

    4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

    Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

    At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

    If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact

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