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    Channel Marketing Manager - Cleveland, United States - MobilityWorks

    MobilityWorks
    MobilityWorks Cleveland, United States

    3 weeks ago

    Default job background
    Retail
    Description

    Position Summary: The Channel Marketing Manager for Home Access and Mobility Equipment is responsible for formulating and executing integrated, strategically-focused marketing plans to drive lead generation and market segment penetration goals, across prospective and current clients, in alignment with the corporate brand strategy. ________________________________________________________________

    Essential Job Functions and Duties:

    · Develop and implement a channel-specific marketing strategy that aligns with our corporate brand strategy utilizing the best media platforms for the channel to increase lead generation and market share. Platforms include: digital, social media and direct advertising, influencer and customer communications through content marketing; product launch materials; marketing collateral; white papers and trade show/event support if applicable

    · Initiates/manages lead nurturing programs to accelerate prospects, analyzes project performance and company impact to drive insights, and tracks/reports on campaign costs, performance, and ROI to understand channel and offer performance.

    · Build and Maintain Channel Marketing Calendar for Home Access and Mobility Equipment

    · Manage marketing activities and campaigns to ensure projects are completed on time while maintaining accurate budget, expense tracking and forecasting.

    · Collaborates with cross-functional sales and marketing teams to produce effective promotional materials and communication materials in digital and print format for internal and external communications.

    · Ensures consistent use of brand guidelines.

    · Researches and monitors competitors' marketing efforts in market

    · Creates informative and timely content.

    · Work with and manage supplier relationships with marketing professionals within channel.

    · Creation of PowerPoint presentations.

    · Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

    · Maintain high level of professionalism at all times.

    · Ad Hoc Projects as assigned.

    · Adhere to all company policies and procedures, OSHA and other safety regulations, and all state-mandated regulations.

    · Comply with MW's Core Values at all times (LOVE IT).

    · Complete other duties as assigned.

    Position Qualifications and Entrance Requirements:

    · Bachelor's or Associates Degree in Business, Marketing, Communications or related degrees.

    · 4-7 years' experience in marketing, preferably within a multi-location, national company.

    · Excellent project management skills. Ability to manage multiple projects, demonstrating superb project management skills and attention to detail

    • Demonstrated writing skills with proper grammar, punctuation and sentence structure.
    • Must possess strong analytical and communication skills
    • Experience working with marketing data in a CRM environment (SalesForce highly desirable).

    · Keen sense of awareness of influencers and customers in wheelchairs

    · Social media content management and execution experience

    · Quick learner and self-motivated

    · Skilled in all Microsoft Office programs with advanced Excel capabilities.

    • Ability to rapidly learn and take advantage of new concepts and technologies.

    · Candidates must successfully complete criminal and motor vehicle background check and pre-employment drug screening.

    Physical Demands/Work Environment:

    • Able to function capably in an office environment using standard equipment (telephones, fax machines, computers, copiers, etc.)
    • Must be able to lift up to 50 pounds. Frequent lifting and/or carrying of objects weighing up to 10 pounds.
    • Must be able to complete office-related physical activities (walking, standing, talking, hearing, pushing, reaching, seeing, stooping/crouching, smelling, depth perception, identifying colors) as needed.

    Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

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