- Build media buys for various digital ad platforms and oversee their day-to-day execution
- Communicate with media vendors and negotiate ad space and time slots
- Manage, optimize and track budgets for paid media
- Monitor key marketing metrics to track success and recommend pivots
- Analyze campaign metrics, pull key insights and explain performance through in-depth reporting
- Measure campaigns against goals to meet digital conversions and client KPIs
- Assist the accounting department with media invoicing and billing for paid media
- Assist in market and audience research to inform media decisions
- Maintain knowledge of industry best practices and new technologies
- Two or four-year college degree
- 1-3 years of experience managing paid advertising/social media either in-house or at an agency
- Proficient in platforms such as Facebook Ad Manager and Google Ad Manager
- Experience or understanding of broadcast TV & radio buying
- Good understanding of Microsoft Excel and Google Sheets
- Attention to detail and critical thinking
- Ability to balance multiple projects at the same time
- A strong desire to learn things you don't know and continue learning more about the things you do
- You preferably live in Boise or are willing to move here
- Experience or understanding of DSPs and programmatic buying is a plus
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Media Buyer - Boise, United States - Duft Watterson
Description
The Opportunity
We're Duft Watterson, an Ad Age Small Agency of the Year and 1% For The Planet member headquartered in Boise, with clients across the U.S. As a Media Buyer, you'll be part of an inspired team of marketing writers, artists, strategists and digital natives who develop innovative marketing strategies and campaigns.
In this position, you'll be a part of the media team helping execute omni-channel campaigns for our clients and the agency. This will include building and managing digital campaigns, negotiating traditional placements, creating analytics reports and assisting with media billing. These campaigns will have a wide variety of goals ranging from mass awareness and brand building to website traffic and product conversions.
And you are?
You have 1-3 years of experience buying integrated cross-platform media campaigns. You're someone who likes to dig into research and analytics while also leveraging consumer trends. You're energized to do great work, but also collaborative. You're motivated to take on challenges that help clients achieve their goals. You're a strategic thinker, an effective negotiator and enjoy building relationships.
Responsibilities:
Required Qualifications:
