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    Manager, Integrated Marketing - Glendale, United States - Children's Hospital Los Angeles

    Children's Hospital Los Angeles
    Children's Hospital Los Angeles Glendale, United States

    2 weeks ago

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    Description

    NATIONAL LEADERS IN PEDIATRIC CARE

    Ranked among the top 10 pediatric hospitals in the nation, Children's Hospital Los Angeles (CHLA) provides the best care for kids in California.


    Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year.

    From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.

    The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering.

    Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient.

    And together, CHLA team members will turn health care into health transformation.


    Join a hospital where the work you do will matter-to you, to your colleagues, and above all, to our patients and families.

    The work will be challenging, but always rewarding.


    It's Work That Matters.

    Overview




    PLEASE NOTE:


    This position is remote, however, a primary residence in California is required prior to starting at CHLA. All applicants that reside outside of California must be willing to relocate.

    Purpose Statement/Position Summary:

    Children's Hospital Los Angeles maintains a best-in-class marketing and communications function within its institution.

    As part of an award-winning team, you will be responsible for leading the strategy for major and minor integrated marketing initiatives.

    You will orchestrate thematic initiatives targeted to key audiences to drive awareness, brand preference and patient and donor acquisition.

    The Manager of Integrated Marketing will need to be a highly collaborative marketing expert who will support the development of innovative strategies and oversee key initiatives and custom multi-touchpoint integrations.

    This role will lead the development, execution, measurement, and optimization of strategic marketing and media initiatives.

    This pivotal role aims to enhance brand awareness, cultivate brand preference, increase referrals from physicians, drive new patient acquisition, improve patient retention, and increase donor contributions.

    In partnership with the Executive Director of Strategic Marketing, Executive Director of Communications and Director of Digital and their teams this role will take input from a variety of stakeholders and a deep understanding of business goals to form an annual marketing plan that maximizes all the key components to achieve optimal results.

    You will be expected to partner closely with fellow leaders in the department including service line marketing managers, creative team, foundation partners and key functional leaders owning our paid, earned, and owned marketing and communication channels.


    Minimum Qualifications/Work Experience:


    • Minimum 8-10 years of progressive experience in marketing roles, with at least 3-5 years in a leadership or managerial capacity.
    • Proven track record of successful strategic marketing planning and execution, preferably in a complex, multi-faceted business environments.
    • Strong understanding of paid media, digital marketing, and analytics.
    • Exceptional leadership, communication, and interpersonal skills with the ability to collaborate effectively across various departments.
    • Agency experience is a plus.
    • Demonstrated ability to prioritize initiatives and deliver results within established timelines.
    • Ability to think creatively and strategically, developing innovative marketing approaches to drive results.
    • Passion for pediatric healthcare and a commitment to the hospital's mission and values.
    • Excellent written and verbal communication skills, including the ability to present complex information in a clear and concise manner.
    • Experience working collaboratively with cross-functional teams and managing relationships with external partners.

    Education/Licensure/Certification: Bachelor's degree business, marketing, communications, design or related field required.


    Pay Scale Information

    USD $94, USD $169,728.00

    CHLA values the contribution each Team Member brings to our organization.

    Final determination of a successful candidate's starting pay will vary based on a number of factors, including, but not limited to education and experience within the job or the industry.

    The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed on this specific job description.

    Additional pay may be determined for those candidates that exceed these specified qualifications and requirements.

    We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs.

    CHLA looks forward to introducing you to our world-class organization where we create hope and build healthier futures.

    Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe.

    As a premier Magnet teaching hospital, you'll find an environment that's alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support.

    CHLA is dedicated to creating hope and building healthier futures - for our patients, as well as for you and your career

    CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932.

    At Children's Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. CHLA is an Equal Employment Opportunity employer.

    We consider qualified applicants for all positions without regard to race, color, religion, creed, national origin, sex, gender identity, age, physical or mental disability, sexual orientation, marital status, veteran or military status, genetic information or any other legally protected basis under federal, state or local laws, regulations or ordinances.

    We will also consider for employment qualified applicants with criminal history, in a manner consistent with the requirements of state and local laws, including the LA City Fair Chance Ordinance and SF Fair Chance Ordinance.


    Qualified Applicants with disabilities are entitled to reasonable accommodation under the California Fair Employment and Housing Act and the Americans with Disabilities Act.

    Please contact CHLA Human Resources if you need assistance completing the application process.

    Diversity inspires innovation. Our experiences, perspectives and backgrounds allow us to better serve our patients and create a strong community at CHLA.
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