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    Marketing Specialist - Seattle, United States - Targeted Talent

    Targeted Talent
    Targeted Talent Seattle, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    Roles and Responsibilities

    • Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team/stakeholder communication, project management, development of promotional assets, and reporting results.
    • Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence.
    • Create or support the development of content, spanning a multitude of different content formats and types.
    • Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem.
    • Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience.
    • Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trends of marketing impact.
    • Partner with key stakeholders within marketing as well as cross-functionally.
    • Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords.
    • Develop necessary knowledge of Shiftboard's customers, target markets, products, positioning, and market space.

    Qualifications

    • B.A./B.S. degree in marketing or related field required
    • 1-3 years of professional experience in a marketing role
    • Results-oriented with a metric mindset, a can-do attitude, and an eye for detail
    • Extremely comfortable in a fast-growth start-up environment
    • Experience in B2B SaaS marketing a big plus
    • Must have the ability to learn quickly and effectively
    • Excellent organizational, project, and time management skills
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