Jobs

    Manager, Marketing and Communication - Washington, United States - Mosaec

    Mosaec
    Mosaec Washington, United States

    3 weeks ago

    Default job background
    Description
    Washington, D.C.,

    About the Job


    POSITION SUMMARY
    The Marketing and Communications Manager supports the Marketing & Communication department through copyediting, content development, project management, marketing technology and analytics, and event management


    This role involves:
    Reviewing and creating public relations and marketing materials such as press releases, blog posts, and newsletters

    Tracking and reporting analytics on marketing and communications campaigns, developing communications materials, communication schedules, promotions, email campaigns, and copy

    Focuses on digital media as well as the dissemination of digital campaigns via the web, email software, and social media

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    Strategically recruits, writes, and edits content for AACRAO Connect, a biweekly newsletter; Recognizes good stories and exercises good storytelling skills.


    Provides direct operational support across AACRAO departments, including copywriting, development of marketing assets, and strategic and tactical recommendations that drive data-informed marketing campaigns based on analytics.

    Manages technical backend support where needed to synchronize and automate the use of AACRAO's communication platforms.


    Monitors, assesses, and reports on website performance on a regular basis using Google Analytics and develops strategies to grow website traffic.

    Manages, coordinates, and directs the flow of information into AACRAO's community platform.


    Assists the Director with managing public relations, developing a content marketing plan, and executing regular media outreach by identifying and researching media outlets, producers, editors, and reporters receptive to AACRAO's message.

    Delivers traditional media and digital (search, social, email, paid ads) analytics, plus creative testing and hypothesis testing.

    Monitors lead status and funnel metrics to help ensure the effectiveness of lead management programs.
    About You


    THE IDEAL CANDIDATE
    The mission


    of the American Association of Collegiate Registrars and Admissions Officers is to advance and support a richly diverse, globally interconnected community of higher education professionals and the institutions, organizations, and learners they serve through its resources, leadership, and advocacy.

    KNOWLEDGE, REQUIRED AND PREFERRED SKILLS
    Experienced copywriter and copy editor with an eye for maintaining an on-brand voice and tone.

    Moderate graphic design experience; Eye for design.

    Moderate experience with Adobe InDesign and Photoshop.

    Familiar with basic HTML.

    Tech-savvy individual and not afraid to dive in to master new platforms.

    Organized and loves a plan but knows how to make adjustments as needed.

    Direct, conscientious, and values good work.

    Fluent in the use of Microsoft Office Products (Excel, Word, Powerpoint) and Google Suite products (GDrive, GDocs, GSheets).

    Deadline oriented.

    COMPETENCIES
    Copy Writing

    Editing

    Creativity

    Project Management

    Market Research

    Problem-solving

    Strategic Communication

    EDUCATION AND EXPERIENCE REQUIREMENTS
    Bachelor's degree or higher (social science, humanities, or education preferred), or five years equivalent experience.

    Familiarity with APA and MLA writing styles


    5 – 6 years experience in marketing and communications, ideally in non-profit communications, web communications, professional social media, and/or journalism.

    Demonstrated experience in supporting and developing communications and marketing strategies in a team environment, including internal communications.

    Demonstrated experience multitasking and taking ownership of various major- and long-term projects with multiple stakeholders.

    Experience in event planning, project management, and/or development.

    Source

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