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Marketing and Communications Manager - Washington, United States - The TenSquare Group
Description
ABOUT MERIDIAN PCS
Meridian is a PreK-8th grade school located in Washington DC's vibrant U Street Corridor.
Our mission is to inspire a passion for learning in our students and to help them build their self-confidence and self-respect through academic achievement.
Our 650+ students are a diverse mix of African-American, Latino, Asian, African, and White students.Almost 30% of our students are English language learners, and we have one of the largest Hispanic populations in DC charter schools.
We are committed to building a community of teachers and staff who reflect the rich diversity of our student body.
Our middle school campus serves nearly 200 students in the Columbia Heights neighborhood in grades 6-8.
Meridian is committed to serving families from our local communities; and one-third of our students live within a half mile of the school.
The U Street Corridor was once the heart of black culture in DC and offers a tangible historical archive for our students, and Columbia Heights is one of the most racially and economically diverse neighborhoods in the District.
We are also proud of the fact that Meridian is a school of choice for parents— all eight wards of the city are represented among our student population.
Meridian's strengths include two beautiful and historic campuses, with nearby outdoor and recreational grounds; state of the art technology for students and teachers; updated and aligned curricula; an academic program laser-focused on student growth, achievement, and social-emotional development; extensive professional development and support for teachers and leaders; and a school culture grounded in student achievement, collaboration, and student-centered learning.
Join us as we continue to take Meridian from good to great For additional information about Meridian visit mpcs- .
ABOUT THE POSITION
Meridian seeks a Marketing and Communications Manager to lead school-wide communications.
The Marketing and Communications Manager will also work closely with the Family Engagement Team to develop a marketing strategy to support family engagement and strengthen the visibility of the school, student achievement, and family engagement efforts.
The manager will create marketing campaigns that inform and attract families and tell the story of the Meridian PCS community.
Reporting directly to the Director, Development, Community, and Family Engagement, the Marketing and Communications Manager develops the long and short-term strategic communication plans to improve and sustain Meridian's mission.
The role will support the Family Engagement Director and Manager in the development and delivery of agency messages, with emphasis on all areas of communications including writing, presentations, parent communications and marketing/recruitment.
Meridian's Marketing and Communications Manager is responsible for brand management, content distribution strategies, advertising, and overall execution of the communication goals.
Using social media, marketing, and storytelling the Marketing and Communications Manager will work with their Family Engagement teammates and other departments to craft and share Meridian's unique community and story.
The ideal candidate will increase the visibility of Meridian's impact on its current and future students and the larger community.
Specific responsibilities include, but are not limited to, the following:Manages Meridian's social media accounts (Facebook, Twitter, Instagram), website, and associated content
Designs digital marketing materials for school-based events and external events using Adobe Creative Suite, Canva, or similar programs
Creates and edits internal and external communications on behalf the senior leadership team
Supports the Family Engagement team leaders in development and delivery of agency messages
Manages communications projects and campaigns through collaboration with other departments and coordinating with outside vendors
Oversees Meridian's email marketing campaigns for all departments and programs
Oversees the digital marketing strategy:
Design and produce innovative concepts and initiatives to enhance Meridian's social media presence
Creates content for campus-based and school-wide newsletters, parent communications, and school's social media platforms
Manages daily engagement on Facebook, Twitter, Instagram, and other social media platforms
Coordinates social media marketing campaigns for student recruitment events; Open House, recruitment fairs, and other recruiting events
Collaborates with teachers and other staff for the purpose of content creation
Attends Family Engagement and other school-based events
Ensures consistent brand voice, vision, and aesthetic are achieved
Manages all internal department relationships and project needs for the communications team
Creates a marketing plan and materials related to school-wide events, student and staff recruitment, and community-based partnerships
Ability to highlight academic achievements and school-based events that tell the story (scholarship, community and highlight teachers, student success and EL curriculum)
Working hours include occasional evenings outside of regular school hours to support school-wide events
QUALIFICATIONS
Successful candidates will possess the following qualifications:
Educational Background and Work Experience
Bachelor's degree in public relations, communications, or relevant field
Minimum of two years professional experience or relevant internships
Knowledge, Skills, and Characteristics
Keen understanding of design systems and brand development
Proficiency using Adobe Creative Suite, Canva, or similar graphic design programs
Ability to work within the guidelines of established brand identity and voice
Experience publishing written and visual web content
Photography or videography experience
Strong writing and editing abilities
Ability to manage competing priorities
Detail oriented, with the ability to produce quality work while meeting deadlines
Strong interpersonal skills with a passion for creative storytelling
Loves to collaborate and is an excellent team player
Spanish language skills are a plus
HOW TO APPLY
Do you believe that every child deserves the right to a high-quality education? Do you want to prepare students for unlimited global opportunities? Apply today
NO PHONE CALLS PLEASE.
Meridian Public Charter School is an Equal Opportunity Employer.
The School's EEO policy prohibits discrimination in employment based on race, color, religion, national origin, disability, sex, age, sexual orientation, marital status, or any other basis prohibited by applicable law.
Meridian PCS prohibits discrimination against individuals with disabilities and will reasonably accommodate applicants with a disability, upon request, and will also ensure reasonable accommodation for employees with a disability.
Under this policy, equal employment opportunity is required in recruitment, hiring, training and development, promotion, termination, compensation, benefits, and all other terms, conditions, and privileges of employment as required by applicable law.
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