- Identify and prioritize growth initiatives based on consumer, category, and white space analysis.
- Support the creation and execution of a 5yr product pipeline, ensuring pipeline initiatives enable successful financial sufficiency and support equity choices for the brand/category
- Lead new product business case development, financial forecasting, supply chain, pricing, P&L structure and recommended in-market execution.
- Lead cross-functional teams to commercialize new products, and support category renovation initiatives
- Work closely with Marketing Insights team to develop breakthrough ideas that deliver on defined business objective and manage initiative learning plans to ensure connectivity to consumer needs.
- Lead projects that meet initiative targets for sales and margin. Identify multi-year cost saving opportunities to enhance new item margin over time.
- Support leadership in LTP development and annual plans
- Develop and manage interns and mentor others as applicable
- Exercise discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.
- Deliver well-rounded and executable strategies for brand equity growth, Ecommerce planning and Licensing
- Bachelor's Degree in Marketing, or related field required
- Minimum 5 years of marketing and/or sales experience
- Demonstrated significant and relevant skills and results in consumer-packaged goods
- Strong project leadership experience with demonstrated success in managing multiple projects and P&L's
- Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities, and consumer communications
- Sound understanding of concepts, principles and practices in Marketing (functional expert) and a working knowledge of practices in other areas including Sales, Finance and Supply Chain
- Strong experience in writing graphics design and insights briefs, and new product concepts
- Deep understanding of the industry sector and competitive landscape across multiple segments
- In-depth understanding of how own area integrates with other Marketing areas and with other functional areas such as Sales, Finance and Supply Chain
- Excellent analytical skills as well as evaluative judgment based on the analysis of factual and qualitative information in complicated or novel situations
- Filters, prioritizes, analyzes, and validates potential complex and dynamic material
- Developed communication and diplomacy skills required to guide, influence, and convince others
- Strong cross-functional strategic leadership, communication, and teamwork skills
- Demonstrated skills in creative thinking and problem solving
- MBA
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Brand Manager II - Cockeysville, United States - McCormick
Description
Brand Manager II
HUNT VALLEY, MD, US, 21031
You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we're only getting started. At McCormick, we're always looking for new people to bring their unique flavor to our team.
McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.
We are looking to hire an Sr. Product (Brand) Manager immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.
What We Bring To The Table:
The best people deserve the best rewards. In addition to the benefits you'd expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• We prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance
The Sr. Product Manager will assist in building North American growth plans and delivering sales and profit objectives for the Frank's Red Hot Sauce brand and the wider Condiments & Sauces portfolio. The Sr. Product Manager will be responsible for building, coordinating and executing strategic and tactical commercial plans. This role will lead cross-functional teams to commercialize new products, develop E-Commerce and Licensing strategies and tactics, and will lead Design-team thinking on Frank's Red Hot consumer strategy. Reports to Marketing Director, North America Condiments & Sauces.
RESPONSIBILITIES
REQUIRED QUALIFICATIONS
PREFERRED QUALIFICATIONS
#LI-SM1
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
WHY WORK AT MCCORMICK?
United by flavor. Driven by results.
As a McCormick employee you'll be empowered to focus on more than your individual responsibilities. You'll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it's growing.
Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.
Nearest Major Market: Baltimore
