Product Marketing Director - Remote, United States - GoodRx

Description

GoodRx is America's healthcare marketplace. Each month, millions of people visit to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
We are looking for an experienced Product Marketing Director to join our growing Integrated Marketing team and play an important role in defining and communicating the organization's value proposition and differentiators across our suite of products. This is a hands-on role working across several cross-functional teams. You'll partner closely with GoodRx Product and Engineering to effectively communicate and deliver high value products to market in order to generate revenue across our awareness (media) and access products that leverage our core, health and provider platforms. This role will report to the VP, Marketing Manufacturer Solutions.
Responsibilities:
Strategic GTM Development: Partner with the Strategy and Product teams on specific development roadmaps and translate the technical details and features into benefits. Develop comprehensive GTM plans that support the product development timeframes. For new products and features, develop the go-to-market strategy and orchestrate the cross-functional execution plan to achieve business goals.
Product positioning and messaging: Perform value proposition analysis, gain internal & external alignment with key stakeholders, and then work to bring that messaging, including data & proof points, to life across all creative & respective customer segments. Continue to test and optimize messaging.
Identify engaging & informative content we need to build on our products including whitepapers, case studies & product collateral
Voice of the Customer: Be the expert on our target audience(s). Understand who they are, what they need, what competitive solutions they have available to them, how we fit in, and how to effectively communicate our value propositions directly to them.
Consumer Insights: Help to uncover new research needs to better understand our consumers. This includes qualitative and quantitative testing, as well as conducting ongoing A/B tests on product positioning and messaging.
Performance Management: Be an expert on your product lines performance and map GTM program success. Leverage those learnings to identify new opportunities for product development.
Team Development: Build and scale the product marketing team with best practices to increase impact and stay-ahead of business needs.

• Develop/own clear and compelling positioning and messaging for our media and access products / solutions that resonate with the respective customer segments
• Collaborate with cross-functional teams to ensure alignment between product features and customer needs
• Coordinate and execute product launches - specs, training, objection handling
• Content: engaging and informative content, including whitepapers, case studies, and product collateral
• Manage competitive intelligence gathering and reporting in conjunction with Strategy team
• Work closely with the sales team to provide them with the necessary tools, training, and materials to effectively communicate product value propositions
• Gather feedback and insights from customers to continuously improve products and services

Skills & Qualifications:

• 12+ years of related experience with a Bachelor's degree; or 8 years and a Master's degree
• Ability to identify target market segments, understand customer needs, and develop strategies to position the company as a trusted and innovative industry partner.
• Customer-centric - With a focus on understanding how to translate consumer insights into tangible actions that can be tested with the consumer
• Results & Detail Oriented - Maintaining a keen eye on the overall user experience across various platforms is ideal
• Strong Communicator - Excellent communication skills with the ability to take multiple points of thought and weave them into a story to help create compelling content
• Organized - Able to organize and manage multiple projects at once to help take them across the finish line; Staying on top of projects status and proactively reporting out as needed
• Collaborative - Exceptional ability to work cross-functionally with the power to influence across department

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$169, $271,000.00
New York Office:
$155, $249,000.00
Santa Monica Office:
$141, $226,000.00
Other Office Locations:
$127, $203,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit .