- Build strong relationships with heads of Operations, Product Development, Licensing, and Creative to further adoption of AIM's analytics & insights roadmap tied to digital games planning and development gates.
- Inform long-range plans and growth strategies for senior management by surfacing relevant trends and consumer insights with implications for the Wizards gaming business and pipeline.
- Supervise development of market intelligence deliverables to drive strategies and planning, including opportunity sizing, white space analysis, and competitive teardowns.
- Oversee the design, execution, and delivery of research studies, such as consumer segmentation, product usage, brand strategy and positioning, and iterative concept testing.
- Standardize proprietary and secondary data formats, finding opportunities for automation or dashboards that enable self-service access among business partner teams.
- Adeptly prioritize business questions and needs for the Digital Games vertical at Wizards, balancing fast-turn ad hoc requests with priorities established in your annual insights agenda for first-party and live service games.
- Model standards for quality and actionability in analysis and results, managing a small team who lead market intelligence and research deliverables.
- Leverage and help grow AIM's eco-system of insights vendors, tools, and data sources that allow the team to gracefully scale skills and capacity to meet business partner needs.
- Champion a culture of innovation and experimentation fed by fact-based consumer insights data that represent the voice of the player.
- 7-10 years in Consumer Insights, Market Research, or Competitive Intelligence in digital gaming, hobby games, or a related entertainment field.
- Experience working for a large digital games publisher preferred.
- Strong background with both data analytics and primary research.
- Strong problem definition and solution skills, intellectual curiosity, and love of learning, with an avid pursuit of innovation.
- Advanced Excel and PowerPoint skills required.
- Experience with SQL preferred.
- Knowledge of Tableau and PowerBI a plus.
- Significant experience analyzing and synthesizing data across industry, game, consumer, and omni-channel insights, finding the story behind the numbers to deliver actionable insights and recommendations.
- Ability to communicate complex ideas in an efficient and compelling way, with the gravitas to influence senior decision-makers.
- Strong practical understanding of how gamers, games, and entertainment products and services interact at various points of the consumer lifecycle and monetization structures across games.
- Knowledge of Magic: The Gathering and Dungeons & Dragons a plus.
-
Consumer Insights Manager
3 weeks ago
The Walt Disney Studios Burbank, United StatesDisney Entertainment, a core business segment of The Walt Disney Company, includes the company's full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation o ...
-
Consumer Insight Manager
2 weeks ago
Disney Experiences Anaheim, United States**About the Role & Team**: · **The Disney Experiences group is seeking a motivated Consumer Insight Manager to join the Consumer Insight team that supports Digital Innovation** · We are responsible for leading consumer insight and user research projects throughout the product dev ...
-
Consumer Insight Manager
2 weeks ago
Disney Experiences Anaheim, United States**The Disney Experiences group is seeking a motivated Consumer Insight Manager to join the Consumer Insight team that supports Digital Innovation** · We are responsible for leading consumer insight and user research projects throughout the product development process, from incept ...
-
Consumer Insight Manager
2 weeks ago
Disney Anaheim, United StatesConsumer Insight Manager (Project Hire) · **Job ID** · **Location** · - Anaheim, California, United States · **Business** · Disney Experiences · **Date posted** · Apr.. 15, 2024 · **Job Summary**: · **The Disney Experiences group is seeking a motivated Consumer Insight Manager to ...
-
Consumer Insights Manager
4 weeks ago
The Walt Disney Company Burbank, United StatesDisney Entertainment, a core business segment of The Walt Disney Company, includes the company's full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation o ...
-
Consumer Insights Mgm Studios
2 weeks ago
Amazon Culver City, United StatesPlease note that this is a contract role providing services to Amazon via Allegis Global Solutions. If you are selected for this role, you will be employed by AGS and will not be an employee of Amazon._ · The Amazon MGM Studios Consumer Insights team at Amazon Studios in Culver C ...
-
Consumer Insights Manager
2 weeks ago
SHEIN Distribution Corporation Los Angeles, United StatesJob Title: Consumer Insights Manager · Reports to: President · Job Location: Los Angeles, CA · Job Class: Exempt · About SHEIN · SHEIN Distribution Corporation distributes SHEIN's products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in G ...
-
Consumer Insights Manager
3 weeks ago
SHEIN Distribution Corporation Los Angeles, United StatesJob Title: Consumer Insights Manager · Reports to: President · Job Location: Los Angeles, CA · Job Class: Exempt · About SHEIN · SHEIN Distribution Corporation distributes SHEINs products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations ...
-
Consumer Insights Manager
1 week ago
Shein Distribution Corporation Los Angeles, United StatesJob Title: · Consumer Insights Manager · Reports to : President · Job Location: · Los Angeles, CA · Job Class: · Exempt · About SHEIN · SHEIN Distribution Corporation distributes SHEIN's products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with opera ...
-
Consumer Insights Manager
3 weeks ago
SHEIN Distribution Corporation Los Angeles, United StatesJob Title: Consumer Insights Manager · Reports to: President · Job Location: Los Angeles, CA · Job Class: Exempt · About SHEIN · SHEIN Distribution Corporation distributes SHEIN's products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in G ...
-
Consumer Insights Lead
2 weeks ago
Electronic Arts Los Angeles, United StatesWe are on the hunt for a visionary Senior Manager of Consumer Insights for Apex Legends. In this important role, you will navigate the intersection of data and storytelling, reporting directly to the Director of Brand Strategy. Your mission is to spearhead a formidable team dedic ...
-
Consumer Insights Lead
3 weeks ago
Electronic Arts Los Angeles, United States RegularResponsibilities · Craft and implement a comprehensive insights agenda, identifying and addressing the needs of our projects and teams across research and analytics. · Lead your team to excellence, driving impactful results through both individual and collaborative efforts, and ...
-
Consumer Insights Manager
3 weeks ago
RPMGlobal Torrance, United StatesJoining King's Hawaiian makes you part of our `ohana (family). As a family-owned business for over seventy years, we respect our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an envir ...
-
Senior Analyst, Consumer Insights
2 weeks ago
Dine Brands Global Pasadena, United StatesBased inPasadena, · California,Dine · Brands Global, Inc.(NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of De ...
-
Senior Analyst, Consumer Insights
3 weeks ago
Dine Brands Los Angeles, United StatesBased in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of Decem ...
-
Senior Analyst, Consumer Insights
3 weeks ago
Dine Brands Global Pasadena, United StatesBased inPasadena, California,Dine Brands Global, Inc.(NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December ...
-
Consumer Insight Sr Analyst
3 weeks ago
Walt Disney Studios Anaheim, United StatesJob Summary: · About the Role & Team: · "We make magic." That's our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, we help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen · The Co ...
-
Consumer Insights Senior Associate
3 weeks ago
Dr. Squatch Los Angeles, United StatesJob Description · Job DescriptionWhy We Exist and What We Do: · At Dr. Squatch ), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching ...
-
Strategist, Quantitative Consumer Insights
2 weeks ago
Hall and Partners Los Angeles, United StatesJob Description · Job DescriptionWho we are · Hall & Partners is a team of unconventional thinkers, obsessed with how marketing influences the relationship between people, brands and culture. Born out of ad land, we are the insight agency known for weaving creativity with science ...
-
Beats Consumer Insight Research Analyst
2 weeks ago
Russell Tobin Culver City, United StatesJob Description · Job DescriptionRussell Tobin is hiring a Consumer Insight Research Analyst for multinational technology company in Culver City, CA 90232. · Summary · Key responsibilities: · - Manage the brand & ad tracking survey: stay on top of campaign and product · launches ...
Sr. Manager, Consumer Insights - Burbank, United States - Hasbro, Inc.
Description
At Wizards of the Coast, we connect people around the world through play and imagination.From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.
That's where you come inDo you have experience in market research and a passion for gaming? We're looking for a Sr.
Manager of Consumer Insights & Analytics to join our growing team This Senior Manager will bring strong analytics skills and consumer research experience from extensive time in the digital games industry.
They will lead a team and be an embedded partner and thought-leader to business and creative partners across our Operations, Studio, Licensing, and Marketing teams, influencing data-driven decisions informing their strategy, product development, and go-to-market planning.
Your anchoring motivation is a love of gaming and incessant curiosity about gamers, applying this passion strategically and consultatively to drive growth of an emerging business The ideal person for this role is courageous about sharing consumer and marketplace truths with partner teams to influence decisions, striving for continuous improvement in output and impact.
A day in the life of a Sr.
Manager Consumer Insights & Analytics:
What you'll bring:
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.
In compliance with local law, we are disclosing the compensation range for this role $106,300 - $197,470. The range listed is just one component of Wizards of the Coast's total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees.Here's a look at what your benefits package may include:
Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.
#LI-Remote
