Consumer Insight Manager - Anaheim, United States - Disney Experiences

Disney Experiences

Verified Company

Anaheim, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

About the Role & Team:

The Disney Experiences group is seeking a motivated Consumer Insight Manager to join the Consumer Insight team that supports Digital Innovation

We are responsible for leading consumer insight and user research projects throughout the product development process, from inception to completion.

We manage relationships with partners, and lead project teams through objective setting, study design and execution, data analysis, and reporting.

This role would be based in Anaheim, CA but could have potentially up to 20% travel to Disney's Glendale Offices.

This role will report to the Manager, Digital Innovation.

What You Will Do:

Lead the execution and daytoday management of both custom qualitative and quantitative consumer research, usability, and user research studies from inception to completion
Project management across all aspects of
qualitative research projects (e.g., focus groups, indepth interviews, in park intercept testing, usability testing, and user research), including client management, development and review of discussion guides, stimuli management, moderation, analysis, reporting, and presentation of research results
Conduct surveys (including questionnaire development and data analysis) and write/present insight driven reports using inhouse online panel
Collaborate with partners across the organization to complete UX Research, inform product and design strategy, and help improve the user experience.
Support and manage internal adhoc requests and business questions by analyzing a variety of data sets (across both primary and syndicated sources as needed) and then summarizing + communicating key insights, this includes indepth custom analyses using SPSS data sets
Creation and presentation of reports and summaries of insights uncovered, from across multiple data sources for internal presentations

Required Qualifications & Skills:

7+ years of primary consumer research experience required, managing or assisting on custom research (across both qualitative and quantitative studies)
Experience in the implementation of custom qualitative and/or quantitative market research methodologies
Proven experience performing intercept testing/comfort with inperson recruitment and testing
Project management and data analysis experience, including the prioritize priorities, projects, and deadlines simultaneously in an organized manner
Experience moderating qualitative research (RIVA training or past moderating experience required)
Able to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote)
Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others)
Demonstrated interpersonal and relationshipbuilding skills
Possesses an enthusiastic and positive "can do" outlook, even when under pressure
Selfmotivated able to selfstart projects and solicit collaborations
Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities
Analytical thinker who has a passion for learning/insights, enjoys problemsolving, and is willing to challenge traditional thinking in a collaborative way
Some travel required (including attendance at evening focus groups)
Experience conducting research in a consumer products and/or entertainment company a plus
Digital Literacy: PowerPoint, Word, Excel, Outlook

Education:

Bachelor's degree required; coursework in the fields of Design, Marketing, Market Research, Communications, Psychology, Consumer Behavior, English, or Social Sciences preferred