Consumer Insights Manager - Burbank, United States - The Walt Disney Studios

The Walt Disney Studios

Verified Company

Burbank, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Disney Entertainment, a core business segment of The Walt Disney Company, includes the company's full portfolio of entertainment media and content businesses globally, including streaming.

The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built.

Today it brings quality movies and episodic storytelling to consumers throughout the world.

The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures, and 20th Century Studios.

We're looking for a talented team-player specialist with an entrepreneurial spirit, who thrives upon the incomparable legacy of our company yet embraces unconventional thinking, and who is passionate about contributing to The Walt Disney Company's direct-to-consumer experience through strategic hard-work and determination.

The Studio Research & Analytics team is currently seeking a Consumer Insights Manager to support the on Disney+ Product and Consumer Experience tracking programs.

This involves managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders.

Responsibilities:

Overall, manage quantitative and qualitative research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings delivery
Working with the team to ensure that every deliverable is strategically actionable and drives key decision making
Serve as a point of contact for various groups within the Disney+ division, and across the broader enterprise, providing consumer and industrybased input to the decision making process
Specifically, manage the daytoday operations of the Disney+ customer experience tracking program, especially vendor management, project management and report deliverables.
Assist in managing ongoing and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, & product strategy of Disney+ and the Disney Bundle
Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking
Acquire and manage syndicated research products as required to meet the needs of internal stakeholders
Synthesize primary and secondary research to inform decision making
Respond to time sensitive data requests from internal clients
Support presentation of findings based on research conducted and contribute to related business discussions
Manage expectations of internal clients as it relates to project timelines, budgets, and deliverables
Be at the forefront of SVOD industry trends amidst a rapidly changing landscape
Build and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendors
Stay abreast of current trends and new techniques in the field of market research

Basic Qualifications:

3+ years quantitative and qualitative market research experience
Extensive quantitative and qualitative research background, either supplierside, clientside, or some combination thereof
Experience with SPSS, Reporter, Q or Marketsight
Experience with survey platforms such as Qualtrics, SurveyMonkey, etc.
Willing to travel domestically and internationally as needed
Solid quantitative and qualitative project management skills
Strong vendor management skills
Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change
Strong verbal and written communication skills, including the ability to summarize ideas and issues in an organized way
Strong attention to detail without losing sight of broader objectives
Flexible personality, quick learner and a strong, proactive work ethic
Able to work autonomously as well as part of a team
Strong organizational skills and the ability to meet deadlines
Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
Confident, selfmotivated, and detail oriented
Analytical thinker who enjoys problemsolving
Intellectual curiosity and a passion for innovation
Strong social, collaboration, and communication skills

Preferred Qualifications:

MBA or advanced degree in Market Research
Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption
International Market Research experience
Strong business acumen
Organizational savvy, with the ability to "read a room"
Compelling storyteller
Willing to challenge traditional thinking
Strong builder of relationships and trust
Passionate consumer of content movies, TV, SVOD
Familiarity with the brands and franchises of The Walt Disney Compa