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    Digital Marketing Coordinator - Atlanta, United States - The Athlete's Foot

    The Athlete's Foot
    The Athlete's Foot Atlanta, United States

    2 weeks ago

    Default job background
    Retail
    Description

    Overview

    We are looking for a mid-level Digital Marketing Coordinator who will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products, and services. The ideal candidate has direct experience and a proven track record of driving growth through comprehensive and data-driven marketing campaigns.

    Responsibilities

    • Strategic & Brand:

    Develop and execute innovative digital marketing strategies to drive The Athlete's Foot USA brand awareness/consistency, online revenue, customer acquisition, and retention. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

    Channel Management:

    • Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, PPC, email/SMS, social media, and display advertising. Manage and optimize campaigns across all channels concurrently to maximize reach and impact.

    Content Development:

    • Develop and maintain a content editorial calendar in-line with marketing strategy and own the content distribution across various channels. Create and implement content distribution plans to reach and engage the target audience with optimizing landing pages and user funnels.

    Data Analytics:

    • Utilize data-driven insights to identify opportunities, track performance, and optimize campaigns for maximum ROI. Own and present/report on key performance metrics (KPIs) and provide actionable recommendations for improvement.

    Collaboration and Leadership:

    • Collaborate with internal and external teams to ensure consistent messaging and branding across all digital channels. Proactive understanding of industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts. Manage social media coordinator to ensure KPIs are being met.

    Budget Management:

    • Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
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