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Retail Marketing Campaign Manager - College Station, United States - Bryan College Station Convention
Description
Job Description **Retail Marketing Campaign Manager
Location: College Station, Texas**
**Company Description:**
The Warehouse at C.C. Creations currently holds the Guinness World Record title for the Largest Collegiate Retail Store in the WORLD With 28,750 square feet of retail space, The Warehouse offers thousands of products for every Aggie. Maroon U serves as the sister store to The Warehouse. Maroon U is carefully curated to provide its customers with the latest trends and styles. This unique Aggie boutique offers a wide range of name brand apparel to fit any sense of style
**Job Description:**
We are looking for an experienced Marketing Campaign Manager to join our fun, energetic, and fast-paced marketing team If you love creating high-quality and engaging content that drives success, we want you on our team The Marketing Content Manager will be responsible for developing and implementing an overall marketing campaign and content strategy for our retail stores - The Warehouse at C.C. Creations and Maroon U.
**Mission and Core Values:**
Deliver the Wow Do it Right Build Better Relationships
Never Satisfied Attitude is Everything All In
**Primary Responsibilities include but are not limited to:**
**Campaign Management:**
Execute a strategic marketing agenda for all campaigns that follow the Retail Marketing Calendar.
Direct all aspects of retail marketing content such as email marketing, website graphics, digital ads, promotions/activations, social media, signage, and flyers.
Facilitate creative schedule and collaborate with the design team to promote high quality content while meeting deadlines across multi-channel campaigns.
Manage editing process for all marketing content.
Work with the Director of Marketing to construct a post-analysis report on performance and results.
Identify and assess new channels and media opportunities to reach untapped audiences and drive conversions while keeping the brands relevant, fresh, and enticing.
Collaborate with the Strategic Growth Manager to provide campaign needs associated with targeted groups, events, and activations.
Responsible for generating quality leads, subscribers, and brand awareness.
**Digital Media Management:**
Oversee the Digital Media Coordinator to ensure our brand consistency is represented through tone, voice, and terminology on all digital assets.
Create actionable plans to grow and maintain followers through popular social media platforms such as Instagram, Twitter, Facebook, Pinterest, YouTube, Snapchat, and TikTok.
**Email Content Management:**
Responsible for creating email campaigns using AB testing strategies in conjunction with the retail marketing calendar.
Identify the target audience for The Warehouse and Maroon U and grow the email list through lead generation.
Develop copy, subject lines, email templates, and recipient list to generate customer engagement.
Track and analyze the campaign performance. Utilize results to determine ROI and make suggestions for improvements.
**Photoshoot Management:**
Works with the Retail Marketing Coordinator and the Photographer on the overall vision for the photoshoot.
Coordinate with the Merchandise Manager/Buyers for The Warehouse and Maroon U on incoming products and merchandise.
Ensure the proper process is being followed for all photoshoots in coordination with the annual retail calendar.
**The ideal candidate will have:**
A strong passion for Aggie sports and the retail industry.
Creative and analytical skills within marketing campaigns.
Excellent organizational skills to work independently and manage projects with many moving parts.
Ability to be proactive and a highly motivated team player.
Strong work ethic, positive attitude, and superior leadership, and time management qualities
Must be proficient in Adobe Creative Suite, all social platforms, Outlook, MS Word, and Excel.
Ability to learn new computer-based programs and software such as Sprout, Counterpoint, Big Commerce, and Impress.
Display our core values by doing "Whatever-It-Takes" with an "All In attitude.
**Position Type/Expected Hours of Work**
This is a full-time position (40+ hours per week). You will be required to work some nights, weekends, holidays, and all A&M home football games (or big events related to Texas A&M University).
**Additional Eligibility Qualifications**
Must be able to work in an environment that is not climate controlled.
If you feel this is YOU, visit our website at to apply.
C.C. Creations, Ltd offers a full benefit package including medical, dental, vision, short- and long-term disability insurance and 401(k).
