Marketing Manager - College Station, United States - City of College Station, TX

City of College Station, TX College Station, United States

3 weeks ago

Description

Salary: $77, $88,919.00 Annually

Location : College Station, TX

Job Type: Full Time

Job Number:

Department: Economic Development

Opening Date: 05/06/2024

Closing Date: 8/6/2024 11:59 PM Central

Description

Under general direction of the Assistant Director Economic Development, the Marketing Manager assists with overseeing all aspects of marketing, digital marketing, social media, communications and graphic design for the department to increase the visibility of City of College Station Tourism and Economic Development activities to current and potential visitors and investors, as well as promoting the city as a travel destination and place to do business through media and community relations programs; designs, implements and oversees initiatives and campaigns for public events, conventions as well as destination-wide promotions; and provides communications/social media/marketing expertise and support to the Assistant Director Economic Development, Tourism Manager and Chief Development Officer.

Principal Duties

Responsible for overseeing and managing all tourism marketing initiatives through a marketing plan which may include social media, website management, digital advertising, print advertising, public relations, and media relations; and providing day-to-day guidance to assigned marketing team member(s) to include, but not limited to, leading, managing, training, and advising.
Oversee, train, motivate and evaluate assigned staff; work with employees to correct deficiencies; identify and resolve employee concerns and/or problems; direct work; complete employee performance evaluations; and make hiring, terminating and disciplinary decisions or recommendations.
Implement the marketing goals, initiatives, and strategies, ensuring alignment of brand guidelines for Visit College Station, along with subsidiary brands associated with sports tourism (Compete College Station) and meetings/conventions (Meet College Station) sales efforts.
Manage the Tourism's flagship web and social media platforms on a day-to-day basis, which includes overseeing the coordination of the following activities: developing a calendar of activities, copy, photography, video and more; leading coordination of social media efforts by collaborating with all partners, to include Public Communications, the internal team, and other City stakeholders to identify priorities and share tools for amplifying messages.
Collaborate with our third-party vendors to update and maintain content on the Visit College Station website, apply search engine optimization (SEO) strategies to enhance performance, and manage digital project to enhance the website experience for leisure travelers and meeting planners.
Oversee the conceptualization, coordination, and engagement of unique social media campaigns; take direct ownership and further the development of the analytical/measurement framework within social media, to monitor, steer, and optimize program progress and success for related Tourism activities.
Design, oversee and/or coordinate as appropriate, the production of team-related projects including blogs, publications, infographics, specialty items, invitations, signage, website graphics, etc.
Work with marketing agency on a variety of, collateral, projects, ad buys, and creative projects to achieve marketing goals; and ensure that all programs and materials are consistent with agreed upon brand strategy and creating the desired Return on Investment.
Stay abreast of new activities and developments in the local hospitality industry and trends and innovations in destination marketing through conferences, webinars, and workshops.
Travel to attend industry events and to promote the destination to potential visitors (up to 10% annually)
Perform other related duties as assigned.

Qualifications

Required: Bachelor's Degree in marketing, public relations, graphic design, communications, or related field and three (3) years of experience directly related to area of assignment, including one (1) year of supervisory experience; or an equivalent combination of education and experience

Valid Texas Driver's License

Knowledge of AP Style

Knowledge of traditional and emerging marketing techniques and technologies

Experience with development and execution of marketing plans, capturing metrics of such plans, and performing necessary analysis

Proficiency with website management and familiarity with CRM/CMS platforms

Strong ability to manage social media platforms (Facebook, Instagram, X (Twitter), and LinkedIn) and strategic use and measurement of each

Strong organizational and customer service skills

Ability to communicate clearly and concisely, both orally and in writing

Preferred: One (1) or more years of experience in destination marketing field, including experience with a convention and visitor bureau, hospitality partner, or related travel industry organization

Supplemental Information

Position posted till filled or closing date.

We offer a comprehensive benefits package to include; Medical, Dental, Vision, Prescription Drug Coverage, Paid Holidays, Paid Vacation, Paid Sick Leave, Paid Parental Leave, TMRS-Retirement (2:1 matching), Deferred Compensation, Term Life AD&D, Dependent Life, Flex Benefits, an Employee Health Clinic & Educational Assistance. .

01

What is your level of proficiency with AP Style writing, HTML code and the Adobe Creative Suite?

02

Please provide additional information that describes your knowledge and skills as it relates to this position.

03

Explain why this position is of interest to you and how it fits into your career progression/development.

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