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    Director Media Relations - New York, United States - Mount Sinai Health System

    Mount Sinai Health System
    Mount Sinai Health System New York, United States

    3 weeks ago

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    Description
    Job Description

    The Director, Media Relations supports the development and implementation of strategic public relations programs that highlight key clinical, health and research programs, initiatives and activities of the organization. The Director also participates in the development and execution of crisis communications plans. The Director may act as leader of the Press Office in the absence of the Senior Director of Media and Communications, as directed by the Senior Director. The Director is responsible for a number of key service-lines, referred to as "beats" in the Press Office, to be assigned. Anticipated initial assignments include cancer; heart among other beats.

    Responsibilities

    1. Planning public relations activities and developing media outreach strategies

    2. Drafting press releases and proactive media pitches

    3. Helping fulfill incoming media requests

    4. Identifying newsworthy topics and experts to discuss them in interviews

    5. Preparation of reports on and maintaining documentation of public relations activities.

    6. Assists in preparing staff for interviews, involving the development of talking points

    7. Build and maintain relationships with key press and internal constituents, and assists in the management of press relations during major events and crises

    8. Translate and communicate basic science, clinical and educational news through the writing and production of communications materials such as press releases and media advisories

    9. Address press inquiries; proactively pitch stories that differentiate Mount Sinai from its competitors and position the institution as a world-class medical center, pioneering research institute and innovator in medical education

    10. Handle special projects with strategic media partners and create new partnerships with external associations and trade groups

    11. Differentiate and assist in positioning individual departments, physicians, programs and services to elevate their reputation among key constituencies and consumer markets, locally, nationally and globally

    12. Participate in or may independently manage the coordination of press conferences

    13. Attend departmental meetings within the institution and offer creative ideas for enhancing coverage via print publications, web, television and radio

    14. Work with the Web Managing Editor and the Associate Director in the production and update of content for the digital Newsroom

    15. Write daily and weekly media reports to highlight the results of the Office's media outreach

    16. Supervise Mount Sinai Marketing Video studio, and its staff, as needed

    17. May field media calls after normal business hours (on call duties) as necessary

    About Us

    Strength Through Diversity

    The Mount Sinai Health System believes that diversity, equity, and inclusion are key drivers for excellence. We share a common devotion to delivering exceptional patient care. When you join us, you become a part of Mount Sinai's unrivaled record of achievement, education, and advancement as we revolutionize medicine together. We invite you to participate actively as a part of the Mount Sinai Health System team by:
    • Using a lens of equity in all aspects of patient care delivery, education, and research to promote policies and practices to allow opportunities for all to thrive and reach their potential.
    • Serving as a role model confronting racist, sexist, or other inappropriate actions by speaking up, challenging exclusionary organizational practices, and standing side-by-side in support of colleagues who experience discrimination.
    • Inspiring and fostering an environment of anti-racist behaviors among and between departments and co-workers.
    We work hard to acquire and retain the best people and to create an inclusive, welcoming and nurturing work environment where all feel they are valued, belong and are able to professional advance. We share the belief that all employees, regardless of job title or expertise contribute to the patient experience and quality of patient care.

    Explore more about this opportunity and how you can help us write a new chapter in our history

    "About the Mount Sinai Health System:

    Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 43,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time - discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients' medical and emotional needs at the center of all treatment. The Health System includes approximately 7,400 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report's "Best Children's Hospitals" ranks Mount Sinai Kravis Children's Hospital among the country's best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 14 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek's "The World's Best Smart Hospitals" ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

    The Mount Sinai Health System is an equal opportunity employer. We comply with applicable Federal civil rights laws and does not discriminate, exclude, or treat people differently on the basis of race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity, or gender expression. We are passionately committed to addressing racism and its effects on our faculty, staff, students, trainees, patients, visitors, and the communities we serve. Our goal is for Mount Sinai to become an anti-racist health care and learning institution that intentionally addresses structural racism."

    EOE Minorities/Women/Disabled/Veterans
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