- Develop strategic marketing plans for the cell imaging instruments portfolio, including customer segmentation, competitor analysis, and market opportunities.
- Drive demand generation and evaluate the quality of marketing qualified leads for the technical sales specialist team, by execution tactical marketing plans for new and existing portfolio products, specifically for the Invitrogen EVOS brand.
- Develop customer personas and implement a customer segmentation program to build global audiences.
- Build and implement technical marketing content across digital channels such as web, video, social media, and paid search and display advertising.
- Collaborate with product management, R&D, and commercial teams to develop sales force selling tools, technical training, and customer-facing materials.
- Coordinate with global functions to maintain brand profiles and company standards, including regional marketing development managers.
- Bachelor's degree required
- Masters of Science is life sciences preferred or PhD in life sciences field and/or an MBA is preferred
- 5+ years experience developing a marketing strategy and effectively implement marketing plans for highly technical imaging platforms requiring a complex selling approach
- Knowledge of the following key proficiencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
- Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
- Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
- Outstanding interpersonal skills as well as analytical, project management and vital planning skills.
- Ability to handle complexity of multiple product lines with distinct go to market strategies.
- A strong record building alignment in cross-functional teams and navigating within a matrix organization
- Travel may be required. (=25%)
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Market Development Manager - Eugene, United States - Thermo Fisher Scientific
Description
The Biosciences Division (BID) is a $4B+ division within Life Science Group (LSG). BID includes Cell Biology, Molecular Biology, Protein and Cell Analysis, and Sample Preparation business units. The combined portfolio offers our customers outstanding solutions across life science workflows, enabling them to accelerate their research and find answers to some of the key challenges that face society.
We are looking for a result driven and innovative Global Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of cellular imaging platforms. The ideal person will be passionate about science and customer-centric marketing. This individual believes understanding users and their needs not only allows us to better serve them, but is critical. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.
The candidate in this role will need to successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, and build and manage tactical execution to achieve marketing and revenue targets. This individual should have a strong background in B2B marketing, with demonstrated ability to optimize marketing efforts by channel and funnel stage.
Location:
Onsite at Carlsbad, CA . No relocation assistance provided.
What will you do?
How will you get here?
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
