- Develop strategic marketing plans for the cell imaging instruments portfolio, including customer segmentation, competitor analysis, and market opportunities.
- Drive demand generation and evaluate the quality of marketing qualified leads for the technical sales specialist team, by execution tactical marketing plans for new and existing portfolio products, specifically for the Invitrogen EVOS brand.
- Develop customer personas and implement a customer segmentation program to build global audiences.
- Build and implement technical marketing content across digital channels such as web, video, social media, and paid search and display advertising.
- Collaborate with product management, R&D, and commercial teams to develop sales force selling tools, technical training, and customer-facing materials.
- Coordinate with global functions to maintain brand profiles and company standards, including regional marketing development managers.
- Bachelor's degree required
- Masters of Science is life sciences preferred or PhD in life sciences field and/or an MBA is preferred
- 5+ years experience developing a marketing strategy and effectively implement marketing plans for highly technical imaging platforms requiring a complex selling approach
- Knowledge of the following key proficiencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
- Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
- Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
- Outstanding interpersonal skills as well as analytical, project management and vital planning skills.
- Ability to handle complexity of multiple product lines with distinct go to market strategies.
- A strong record building alignment in cross-functional teams and navigating within a matrix organization
- Travel may be required. (=25%)
-
Business Development Manager
3 weeks ago
GloryBee Foods Eugene, United StatesJob Description · Job DescriptionBusiness Development Manager1. PRIMARY PURPOSE - Summarize the primary purpose and objective of the position (why the job exists). · The Business Development Manager is responsible for generating all new business development in targeted and repres ...
-
Business Development Manager
2 weeks ago
GloryBee Foods Eugene, United StatesBusiness Development Manager · 1. PRIMARY PURPOSE - Summarize the primary purpose and objective of the position (why the job exists). · The Business Development Manager is responsible for generating all new business development in targeted and represented business segments to co ...
-
business development manager
3 weeks ago
King Retail Solutions Inc Eugene, United StatesJob Description · Job DescriptionDescription:King Retail Solutions (KRS) is a leading global provider of innovative retail solutions, specializing in store design, production, and installation. With a commitment to delivering exceptional results and driving growth for our clients ...
-
Senior Manager, Business Development
2 weeks ago
AEG Eugene, United StatesIn order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. · Oregon Sports Properties is Learfield's local, dedicated entity representing the University of Oregon. In co ...
-
Business Development Manager
2 weeks ago
Quintegra Solutions Eugene, United StatesJob Description · JOB TITLE · Business Development Manager · REPORTS TO (title) · Sales Manager · DEPARTMENT NAME · Sales · 1. PRIMARY PURPOSE · The Business Development Manager is responsible for generating all new business development in targeted and represented business segmen ...
-
Business Development Manager
2 weeks ago
GloryBee Foods Eugene, United StatesBusiness Development Manager1. PRIMARY PURPOSE - Summarize the primary purpose and objective of the position (why the job exists).The Business Development Manager is responsible for generating all new business development in targeted and represented business segments to continual ...
-
Senior Manager, Business Development
2 weeks ago
Learfield Eugene, United StatesSenior Manager, Business Development – Oregon Sports Properties · Location: · Eugene, OR 97401 · Department: · Sales/Business Development - Corporate Sponsorships · As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationshi ...
-
Manager, Software Development 2
2 weeks ago
PayPal Eugene, United StatesAt PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to revolutionize commerce globally to make moving money, selling and shopping, personalized and secure. · Job Description Summary: · As a DevOps enginee ...
-
Data Science and Artificial Intelligence
2 weeks ago
Infinity Technologies Lena, United StatesDual Study Program: Business Informatics (Data Science) (B.Sc.) (m/f/d) at Location Weingarten · At CHG-MERIDIAN, we see ourselves as a big international family. Despite a company size of over 1300 employees worldwide, new colleagues feel like part of our dynamic team from the ve ...
-
Electrical Engineering Instructor
2 weeks ago
Cascade Innovations Eugene, United StatesYour tasks - What to expect · Conducting a modern and challenging training in the field of electrical engineering (m/f/d) · Training in heterogeneous groups, taking into account individual requirements and curricula · Disciplinary supervision, professional, social and personal de ...
-
Project management as application manager
2 weeks ago
Nebula Ventures Lane, United StatesThe former Tegel airport is making way for the growing city of Berlin. On an area of around 500 hectares, a new piece of city is emerging in Berlin TXL: with jobs in the field of green future technologies, over 5,000 new apartments, and plenty of green space, Berlin TXL is one of ...
-
Titan Innovations Lane, United StatesAbout itdesign GmbH: · The company was founded in Tübingen in 1999. Today, we are an innovative and internationally operating software company. We offer software products in the areas of CRM (Customer Relationship Management) and PPM (Project and Portfolio Management), we develop ...
-
SilverLinx Lena, United StatesAbout the Company · We are one of the leading providers nationwide for energy and water cost billing and other important services for the real estate industry. · What do we offer you? · A permanent contract at a crisis-proof workplace with long-term prospects · Flexible working ...
-
Logistics Team Leader
2 weeks ago
Aurora Ventures Sacred Heart University, United StatesOur online shop: This is Lidl Digital, where our colleagues work tirelessly every day to quickly and reliably provide our customers with their desired items - whether in the warehouse, in logistics, or through the ongoing development of the shop's systems. Join us in shaping the ...
-
Spectrum Dynamics Lena, United StatesAbout the Company · VSM's high-tech abrasives are used daily in grinding processes on a variety of material surfaces, providing perfect finishes and high removal rates worldwide. With approximately 850 employees, over 170 million euros in revenue, and 15 subsidiary and affiliated ...
-
Software Developer
2 weeks ago
Spectrum Dynamics Eugene, United StatesAbout the Company · We are one of the leading providers nationwide for the planning, implementation, and support of IT infrastructures, managed services, and cloud solutions. · What do we offer? · Attractive, performance-based salary model · Permanent employment contract · Compan ...
-
Java software developer
2 weeks ago
Sapphire Solutions Lane, United StatesAbout the Company · Social, environmentally conscious, sustainable: We have exciting tasks for you: Join us in supporting people, communities, and businesses in Baden-Württemberg to ensure that the region remains livable. We are committed to creating a work environment free of pr ...
-
District Manager Real Estate Financing
2 weeks ago
Omega Dynamics Eugene, United StatesWe are looking for you We are searching for field sales representatives for our sales area at LBS NordWest. Are you already a successful financing specialist and looking for a new career opportunity? Then you are in the right place with us. · Your benefits - you can count on them ...
-
Licensed Practical Nurse
2 days ago
Coast Fork Nursing Center Eugene, United States*Licensed Practical Nurse (LPN) · *Pay:* $35.00 to $40.00 per hour depending on experience (Keep your years of service and get paid accordingly) · *Shift: Evenings · Part-time, Full-time, PRN · *Location: *Coast Fork Nursing Center (Cottage Grove, OR) · *Medical · Benefits: Emp ...
-
Hospice Clinical RN Manager
5 days ago
Serenity Hospice Eugene, OR, United StatesSerenity Hospice is seeking an RN Clinical Manager to support their RN team in Eugene, OR. Earn 100+k per year including bonus. Benefits start on the first of the month, generous time off package, 401k + match and so much more · Qualifications: · Possession of a current license t ...
Market Development Manager - Eugene, United States - Thermo Fisher Scientific
Description
The Biosciences Division (BID) is a $4B+ division within Life Science Group (LSG). BID includes Cell Biology, Molecular Biology, Protein and Cell Analysis, and Sample Preparation business units. The combined portfolio offers our customers outstanding solutions across life science workflows, enabling them to accelerate their research and find answers to some of the key challenges that face society.
We are looking for a result driven and innovative Global Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of cellular imaging platforms. The ideal person will be passionate about science and customer-centric marketing. This individual believes understanding users and their needs not only allows us to better serve them, but is critical. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.
The candidate in this role will need to successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, and build and manage tactical execution to achieve marketing and revenue targets. This individual should have a strong background in B2B marketing, with demonstrated ability to optimize marketing efforts by channel and funnel stage.
Location:
Onsite at Carlsbad, CA . No relocation assistance provided.
What will you do?
How will you get here?
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Market Development Manager professionals in Eugene
-
Natalie Paskett
High School Student
-
Hannah Lockwood
School Psychology Graduate Student