- Lead marketing strategy development for the Tax practice for the New York Metro and New England Upstate New York regions, in close partnership with Tax BU leadership, to build a measurable tax marketing plan
- Develop and manage the overall event and sponsorship strategy for respective priority regions such as sharing of key client issues to address, topics to consider, and speaker pool
- Define, deploy, and optimize local Tax Partner/Manager branding including Social Share, trade publications, LinkedIn usage, and paid social
- Promote national initiatives such as Webcasts, podcasts, and thought leadership and drive large event strategy across local Tax BUs
- Work with BUPIC, Market Relationship Director and Go to Market Operations to launch and activate local campaigns and develop marketing plans to build awareness and demand
- Leverage data analytics and insights from CRM to help the practice cross sell services lines across accounts; create and support Go to market / Sales Enablement programs in the respective regions to encourage growth
- Minimum three years of recent experience in marketing, ideally in professional services
- Bachelor's degree from an accredited college or university
- Ability to travel as needed to key events and office visits in New Jersey, Boston, and New York
- Executive presence and confidence to work with senior level partners
- Ability to drive alignment on go to market initiatives with multiple stakeholders
- Strong Project Management Skills and the ability to manage multiple stakeholders and priorities
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Manager, Tax Regional Marketing - Hartford, United States - KPMG
Description
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries.
Our growth is driven by delivering real results for our clients.It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities.
With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc.
and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Manager, Tax Regional Marketing to join our Marketing organization.
Responsibilities:
Qualifications:
If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed.
Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations.
In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle.
Available benefits are based on eligibility.Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health.
Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year.Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday.
Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at "Benefits & How We Work".
Follow this link to obtain salary ranges by city outside of CA:KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring.
All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.
The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled.
Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.
KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law.