Jobs
>
St. Louis

    Senior Director, Marketing Strategy - St Louis, United States - Washington University in St. Louis

    Washington University in St. Louis
    Washington University in St. Louis St Louis, United States

    3 weeks ago

    Default job background
    Description
    Scheduled Hours
    40
    Position Summary

    The Senior Director for Marketing Strategy and Account Services plays a lead role in developing and implementing effective marketing strategies to drive business growth and achieve organizational goals for WashU Medicine, one of America's most prestigious academic medical institutions and biomedical research enterprises.

    The work promotes clinical, research and education services as well as overall reputation building at the local, regional and national levels.

    The position involves use of market research, industry trends and consumer behavior insights in the development of marketing plans and integrated campaigns that align with business strategy and are adjusted based on performance and real-time business needs.

    The position requires intense, ongoing collaboration with core marketing functions (brand, creative, digital and analytics) as well as with key stakeholders throughout the organization.

    Success in this role is dependent on strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships.

    Job Description
    Primary Duties & Responsibilities

    • Understands business-driving needs of WashU Medicine and develops strategic marketing and communications plans and programs for internal clients and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems.
    • Establishes and maintains relationships with stakeholders (department chairs, faculty/researchers, etc.) and partners to support business needs.
    • Leverages performance analytics for campaign optimization and stakeholder reporting.
    • Serves as a subject matter expert, knowing how target audiences are reached today, staying current on industry trends, and bringing forward new promotion and engagement opportunities.
    • Supports ongoing growth of WashU Medicine's reputation locally, regionally and nationally.
    • Supports the integration of new sales tools to improve engagement and conversion, as made available.
    • Performs other duties as assigned.
    Preferred Qualifications

    • MBA or graduate degree.
    • Advanced market research and analytical skills.
    • Demonstrated experience building multi-disciplined marketing teams.
    • Experience with academic medical center marketing.
    • Executive presence - sound judgment, aptitude for earning trust and developing meaningful relationships, and ability to influence decisions.
    • Excellent communicator and skilled presenter with a positive attitude and stellar listening, analytical, and problem-solving skills.
    • Ability to lead, grow, mentor, and motivate a team, including ability to instill commitment to organizational goals as well as collaborate effectively.
    • Strong time management skills and an ability to manage multiple projects simultaneously.
    • Ability to compile and analyze data and metrics to inform recommendations and drive results.
    • Positive thinker with the ability to see ambiguity as an opportunity and obstacles as a chance to build.
    • Excellent written and oral communication skills.
    Required Qualifications

    • Bachelor's degree in a marketing discipline
    • Experience in the healthcare sector, including clinical marketing experience
    • Industry-respected marketing leader with five (5) plus years of experience crafting marketing and communications programs and campaigns that deliver meaningful business impact
    • Breadth of experience across B2B and B2C marketing strategy and planning, brand strategy, customer segmentation, analytics and digital marketing, integrated campaign management, and CRM
    • Ability to drive measurable customer and stakeholder engagement and growth in support of the organization's business strategy
    • Demonstrated experience in conceiving, implementing, and evaluating strategic programs to achieve established goals.
    Grade
    G16
    Salary Range
    $94, $165,600.00 / Annually
    The salary range reflects base salaries paid for positions in a given job grade across the University.

    Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

    Questions
    For frequently asked questions about the application process, please refer to our External Applicant FAQ.
    Accommodation

    If you are unable to use our online application system and would like an accommodation, please email or call the dedicated accommodation inquiry number at and leave a voicemail with the nature of your request.

    Pre-Employment Screening
    All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position.

    The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks.

    All offers are contingent upon successful completion of required screening.
    Benefits Statement
    Personal

    • Up to 22 days of vacation, 10 recognized holidays, and sick time.
    • Competitive health insurance packages with priority appointments and lower copays/coinsurance.
    • Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.
    • WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
    Wellness

    • Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more
    Family

    • We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We've got you covered.
    • WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
    For policies, detailed benefits, and eligibility, please visit:
    EEO/AA Statement
    Washington University in St.

    Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups.

    It is the University's policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

    Diversity Statement

    Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment - fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives.

    Individuals with a commitment to these values are encouraged to apply.

    #J-18808-Ljbffr
  • Eurofins PSS Insourcing Solutions

    Marketing Strategy Manager

    6 days ago

    Eurofins PSS Insourcing Solutions St Charles, United States

    Company Description · Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to t ...

  • Kuraray America , Inc.

    Marketing and Product Strategy Manager

    6 days ago

    Kuraray America , Inc. St Charles, United States

    Company Description · Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to th ...

  • Radiant Technologies

    Strategic Purchaser

    2 weeks ago

    Radiant Technologies St. Clair, United States

    "Benefit, develop, shape - for us, there is a difference between being an employee and being a collaborator. Is this also true for you? Then join our team and work for the leading brand in external sun protection with over 1,500 employees at four locations. Seize your opportunity ...

  • McAfee Institute

    Digital Marketing Manager

    3 weeks ago

    McAfee Institute St Louis, United States

    Location: Chesterfield, MO - This is an Onsite Role, Not Remote, or Hybrid. · Note: We are not seeking an agency for this role. · About Us: · McAfee Institute is a leading provider in intelligence, investigations, and law enforcement training, dedicated to inspiring and motivatin ...

  • Lutheran Senior Services

    Vice President Marketing and Communications

    3 days ago

    Lutheran Senior Services St Louis, United States

    At Lutheran Senior Services, team members at all levels find their calling in our mission of Older Adults Living Life to the Fullest. In this work environment, all team members are part of a community and appreciated by the people they work with – residents and coworkers – every ...

  • Bunzl

    Product Manager

    3 weeks ago

    Bunzl St. Louis, United States Full time

    The Product Manager will have direct responsibility for the development and implementation of key product strategies within their assigned sales channel. This position will partner closely with corporate Category Management and national accounts leadership to fully understand com ...

  • SBM Management Services

    Dir, Market and Competitive Intelligence

    3 weeks ago

    SBM Management Services St. Louis, United States Full time

    Dir, Market and Competitive Intelligence · Operations Leadership Jobs St. Louis, Missouri · Description · Position at SBM Management The Market and Competitive Intelligence Director is responsible for leading the strategic intelligence function within the organization. This rol ...

  • HUB, Inc.

    Sales Director

    4 weeks ago

    HUB, Inc. St. Louis, United States

    Overview: · The Sales Director is responsible for leading the sales and marketing team in superior service and growth for our customers, while remaining true to valuing our team members and supporting our communities. · As a Multi-State Sales Director in consumer product goods ( ...

  • The Cigna Group

    Strategic Planning Lead, Senior Advisor

    3 weeks ago

    The Cigna Group St. Louis, United States Full time

    Primary Responsibilities · Leverage outside-in best practices and trends + inside-out needs to identify or establish, codify, and share the common threads across our marketing teams so that we operate more effectively and efficiently. Specifically: · Enterprise Marketing Transfo ...

  • Stifel

    Product Specialist-Digital Support

    3 weeks ago

    Stifel St. Louis, United States Full time

    Summary · The Product Specialist assists the team in researching and collaborating on digital strategies that drive the product's success. The Product Digital Specialist will be experienced in Stifel's client-facing technology and will periodically interface with members of Stif ...

  • 24 Seven Talent

    Social Media Content Creator

    3 days ago

    24 Seven Talent St Louis, United States

    Client Overview: Our client is well-known company presenting the latest must-haves. Their modern, on-trend approach distinguishes them as leaders in the industry. They're looking for a Social Content Creator to join their innovative team. · Must be based in St Louis, Missouri and ...

  • Lawrence Group

    Marketing Proposal Specialist

    3 days ago

    Lawrence Group St Louis, United States

    The Enterprise Marketing Proposal Specialist · Lawrence Group is a place for dreamers. · That's a quality we look for in our clients – and in our employees. These dreams – these ideas – inspire us. They move us forward. From the very beginning, we've built our culture to encourag ...

  • Stifel

    Options Specialist

    2 weeks ago

    Stifel St. Louis, United States Full time

    Summary · The Options Specialist is an essential member of the Options Department under Stifel's Investment Products and Services offering. The Specialist will work closely with other department members to deliver sound product knowledge and services to Financial Advisors (FAs) a ...

  • Nestlé Purina Pet Care

    Petivity App Business Owner

    1 week ago

    Nestlé Purina Pet Care St. Louis, United States Full time

    We're a leader in the pet care industry, which means we're not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forwa ...

  • Advantage Solutions

    Manager Client Development

    4 days ago

    Advantage Solutions St. Louis, United States Full time

    Minimum: USD $80,Maximum: USD $100, Manager Client Development · At our Company, we grow People, Brands, and Businesses We are seeking a dynamic Manager of Client Development who will manage strategic national Clients. Your role will be to work closely with the client team and ...

  • ad+one

    Senior Customer Marketing Manager

    2 weeks ago

    ad+one St. Louis, United States Permanent

    International designer and manufacturer of durable home goods seeking a Customer Marketing Manager. This is a great opportunity to work with an industry leader in their category and serve as a critical partner to their sales organization. We are looking for Shopper/Customer Retai ...

  • Build-A-Bear Workshop

    Director, Real Estate

    4 days ago

    Build-A-Bear Workshop St. Louis, United States Full time

    At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-cha ...

  • Gpac

    HVAC General Manager

    3 weeks ago

    Gpac St. Louis, United States Full time

    This is an opportunity with a rapidly growing full-service HVAC company offering mechanical new construction services. Due to our ongoing growth, we are actively seeking to hire a General Manager to help us to provide our builder clients with world-class service. The purpose of t ...

  • FullBloom

    Director of Partnerships

    6 days ago

    FullBloom St. Louis, United States Full time

    Description · Position at Catapult Learning Director of Partnerships –Special Education · Fullbloom is actively seeking a highly skilled and experienced sales professional to join our team as the Director of Partnerships - Special Education for our Catapult Learning K-12 line ...

  • Amentum

    Executive Client Manager

    6 days ago

    Amentum St. Louis, United States Full time

    Identify the need for or benefits of teaming partners and the associated oversight of required agreements Aid the Business Development Manager with shaping the RFP, determining customer intimacy and identify strengths and weaknesses of the organization in pursuit of opportunities ...