Jobs
>
Walnut Creek

    VP of Marketing - Walnut Creek, United States - Optery

    Optery
    Optery Walnut Creek, United States

    1 week ago

    Default job background
    Description
    [Full Time] VP of Marketing - B2B at Optery (United States) | BEAMSTART Jobs

    VP of Marketing - B2B

    Optery United States
    Date Posted
    19 May, 2023
    Work Location
    Walnut Creek, CA, United States
    Salary Offered
    $90000 — $190000 yearly
    Job Type
    Full Time
    Experience Required
    11+ years
    Remote Work
    Yes
    Stock Options
    No
    Vacancies
    1 available
    The Role


    We are seeking an entrepreneurial VP of Marketing with a track record of success scaling a fast growing B2B software startup, preferably in the cyber security industry.

    While Optery sells to consumers directly, the VP of Marketing role is primarily focused on Optery for Business which sells personal data removal software subscriptions to enterprises covering their employees and executives, and their own customers ).

    You will be responsible for developing and leading demand generation and marketing strategies and programs that will be executed by your team.

    You will hire, train and manage employees, contractors, and agencies executing marketing efforts across several fronts that you are responsible for.

    We are looking for an expert marketing communicator that is skilled in developing systems and processes that create personalized relationships and conversations with customers across all user interactions.

    You should have deep experience crafting critical communications with the press, analysts and enterprise customers.

    You will work closely with Optery's CEO and other executives to develop and implement marketing strategies and tactics that drive revenue and align with the company's overall goals and objectives.

    The right candidate will be equally comfortable diving into the weeds and executing initiatives themselves, as well as hiring and managing an extended team of team members, agencies, contractors, and specialists focused on customer experiences and demand generation.

    This is a hands-on VP of Marketing role that requires a strong background both strategically and tactically.

    You will collaborate closely with cross-functional teams, including sales, product management, account management and executive leadership, to align marketing efforts with business objectives and drive measurable results.

    The ideal person will be passionate about cyber security and consumer data privacy, and will have significant depth to draw on and leverage in at least three of the following areas:
    Customer Experience Optimization and Personalization
    Content Marketing
    Search Engine Optimization (SEO)
    Marketing Automation
    Email Marketing
    Marketing Communications Strategy
    Video Marketing
    Influencer Marketing
    Public Relations
    Prospecting
    Conferences and Events
    Paid Media Campaign Management (e.g. Google Ads, Facebook, Instagram, etc)
    Social Media Marketing
    Key Responsibilities

    Develop and execute a B2B marketing strategy to drive market penetration, customer acquisition, and revenue growth.

    Identify target markets, customer segments, and key value propositions to effectively position Optery's personal data removal software to corporate and government customers.

    Build and nurture our brand identity, ensuring consistent messaging and positioning across all marketing channels. Develop messaging frameworks and value propositions that resonate with our target audience.

    Lead the development and execution of integrated marketing campaigns across various channels, such as digital advertising, content marketing, email marketing, social media, events, and partnerships for demand generation.

    Generate high-quality leads and optimize conversion rates throughout the customer journey.
    Develop a content strategy that aligns with our target audience's needs and supports lead generation and thought leadership efforts.

    Collaborate with internal subject matter experts and external agencies to create compelling content, including whitepapers, blog articles, case studies, videos, and webinars.

    Conduct market research to understand customer needs, industry trends, and the competitive landscape. Leverage insights to identify market opportunities, develop differentiation strategies, and refine our product positioning.
    Build and lead a high-performing marketing team. Provide guidance, mentorship, and professional development opportunities to ensure the team's success. Foster a collaborative and results-oriented culture within the marketing department.
    Define key performance indicators (KPIs) and establish reporting mechanisms to measure the effectiveness of marketing initiatives. Utilize data-driven insights to optimize marketing campaigns, improve ROI, and make data-backed recommendations to the executive team.
    Represent the company at industry events, conferences, and speaking engagements.
    Qualifications

    Bachelor's degree, MBA preferred
    Track record of professional success and achievement
    At least 11+ years experience in strategic marketing roles, preferably in startup or fast-paced environments
    Experience in the cybersecurity industry is preferred
    Deep understanding of data security and data privacy concepts, technologies, and industry trends.
    Track record of developing and executing successful marketing strategies that drive revenue growth.
    Strong leadership and team management skills, with the ability to motivate and inspire cross-functional teams.
    Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.
    Analytical mindset with the ability to leverage data and metrics to make informed decisions and optimize marketing initiatives.
    Experience with digital marketing, content creation, demand generation, and marketing automation tools.
    Demonstrated ability to thrive in a fast-paced startup environment, adapt to change, and drive results.
    Strong organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
    Self-motivated, proactive, and capable of working independently as well as part of a team.
    Deep experience with marketing automation and email delivery platforms, CRM systems, prospecting tools and marketing analytics tools.
    Location


    While Optery is a fully-remote global team, this is a U.S.-based position and you will be required to work regular U.S.

    business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.
    Compensation & Benefits

    $90K - $150K Base + on target bonus = $120K - $190K OTE
    Competitive equity
    Great health, dental, and vision insurance
    401k program with employer match
    Paid time off policy
    Stipend for home office setup
    Equal Opportunity

    Optery values diversity and is an equal opportunity employer.

    Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

    About Optery

    Opt out software that removes your private info from the internet


    Company Size:
    People

    Year Founded:

    2020


    Country:
    United States


    Company Status:
    Actively Hiring

    Looking for Partners

    Looking for Clients

    Raising Funds

    Share This Job
    More Full Time Jobs

    Senior Mobile Developer (React Native, iOS, Android)

    Mountain View
    Full Time
    $ $180000 yearly
    Sr Full-Stack Software Engineer

    San Francisco
    Full Time
    $ $149986 yearly
    Machine Learning Engineer

    US
    Full Time
    $3000 - $7000 yearly
    Machine Learning Engineer

    US
    Full Time
    $3000 - $7000 yearly
    iOS Software Engineer

    Paris, France
    Full Time
    $ $120000 yearly
    More Companies Hiring

    Karate Labs

    United States
    NimbleRx

    United States
    Respaid

    United States
    Automat (formerly lasso)

    United States
    Spruce Systems

    United States
    BEAMSTART brings you the latest news, databases, and jobs from all around the world on startups, technology, and business.

    Stay updated with industry news, plug-in to exciting community events, and discover incredible career opportunities with the world's most innovative companies.

    Discover

    Jobs

    Full Time
    Part Time
    Contract
    Internship
    Volunteer
    Companies
    Candidates
    Post a Job
    For Recruiters
    Our

    Company

    News
    Jobs
    Database
    About Us
    Download App
    More
    Copyright 2023 BEAMSTART . All Rights Reserved.

    #J-18808-Ljbffr
  • Regional Chamber of Commerce - San Gabriel Valley

    Farmers Market Manager

    2 weeks ago

    Regional Chamber of Commerce - San Gabriel Valley Walnut, United States

    Duties: · - Oversee and manage all aspects of the market operations · - Develop and implement strategies to increase market share and profitability · - Coordinate with vendors and suppliers to ensure timely delivery of products · - Collaborate with marketing team to develop promo ...

  • Cubework

    Digital Marketing Team Lead

    6 days ago

    Cubework Walnut, United States

    Digital Marketing Team Leader · Cubework offers flexible, on-demand warehouse and commercial storage spaces for e-commerce, logistics, transportation, start · - ups, and more. We are a co-warehousing real estate company with 70+ locations nationwide. We provide warehouse space, p ...

  • Vanguard Cleaning Systems of Northern and Southern CA

    Office Administrator/marketing Assistant

    1 day ago

    Vanguard Cleaning Systems of Northern and Southern CA Walnut Creek, United States

    **Are You The Office Administrator Vanguard Cleaning Systems Is Looking For?** · Are you an individual who enjoys providing high-level Marketing, Administrative Duties and Customer Service support? Do you enjoy staying organized and helping other businesses grow their business? D ...

  • BDS Connected Solutions, LLC.

    Amd Market Training Expert

    1 week ago

    BDS Connected Solutions, LLC. Pleasant Hill, United States

    At a Glance: · Overview: · **WHAT WE OFFER** · - Compensation is $23.00-$25.00 an hour with bonus potential · - Weekly pay and early wage access · - Health and wellness benefits plans · - Paid time off and holidays · - 401(k) with employer matching · - Paid training, auto and tec ...

  • NebulaWorks

    Personnel Officer with a Focus on Personnel Marketing and

    1 week ago

    NebulaWorks Saranap, United States

    Human Resources Administrator with a focus on personnel marketing and administration (m/f/d) · Job Field · Administrative work Employment Type · Full-time Location · Satteldorf ABOUT US · The Geis Group, headquartered in Bad Neustadt a.d. Saale, is a global full-service logistic ...

  • BDS Marketing

    Full-time Amd Market Trainer

    1 week ago

    BDS Marketing Pleasant Hill, United States Full time

    ESSENTIAL FUNCTIONS: · - Deliver AMD brand & product training and promotional materials to retail store associates. · - When applicable, conduct face-to-face 1:1 training and group training events, floor days, and host virtual training events. · - Assemble intel and insights on A ...

  • Nexus Dynamics

    Intern in Respiratory Marketing

    1 week ago

    Nexus Dynamics Indian Bay, United States

    Hello. We are Haleon. A new, world-leading company in the field of consumer health. Shaped by all who join us. Together, we improve the daily health of billions of people. With a growing and innovative global portfolio of industry-leading brands - including Sensodyne, Panadol, Ad ...

  • Vintronics Consulting

    Digital Marketing Executive

    6 days ago

    Vintronics Consulting San Ramon, United States

    Design, build and maintain our social media presence across all channels (LinkedIn, Instagram, Facebook, Twitter) · - Conceptualize, plan and coordinate marketing strategies and campaigns with business and technology teams to generate leads and create brand awareness · - Evaluate ...

  • Aquatech Consultancy, Inc.

    Business Development Representative/director

    1 week ago

    Aquatech Consultancy, Inc. Walnut Creek, United States

    Aquatech Consultancy Inc. is seeking an externally focused Business Development Manager to help lead our business development efforts and drive growth within the Northern California area. In this position you will be responsible for supporting business development activities that ...

  • Liberty Mutual

    Executive Underwriter

    6 days ago

    Liberty Mutual Walnut Creek, United States

    **Pay Philosophy** · The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in the ...

  • Carollo Engineers Inc.

    Digital Content Specialist

    6 days ago

    Carollo Engineers Inc. Walnut Creek, United States

    Overview: · Carollo is a nationally recognized engineering firm that specializes in the planning, design, and construction of water and wastewater facilities. We are at the forefront of the water industry, and we are looking for motivated, talented people to help us meet the wate ...

  • Philadelphia Insurance Companies

    Surety Underwriter Ii

    6 days ago

    Philadelphia Insurance Companies Walnut Creek, United States

    **Marketing Statement** · Philadelphia Insurance Companies, a member of the Tokio Marine Group, designs, markets and underwrites commercial property/casualty and professional liability insurance products for select industries. We have been in operation since 1962 and are national ...

  • SewerAI

    Events Coordinator

    1 week ago

    SewerAI Walnut Creek, United States

    **Who Are We** · SewerAI is an AI and data management platform that is improving the speed, effectiveness and cost for cities and engineering firms to manage infrastructure. Our cutting edge AI lowers the total cost of ownership of cities' infrastructure by reducing the dirty, du ...

  • TTI of USA

    Vice President, Ecommerce

    1 week ago

    TTI of USA Walnut, United States

    **Title: Vice President, E-Commerce** · **Location: Los Angeles, CA** · **Position Type: Full-time** · **Qualifications**: · - Bachelor's degree in business, marketing, or a related field; MBA preferred. · - 8+ years of experience in e-commerce, with a focus on Amazon sales and a ...

  • VICI

    Merchandise Manager

    1 week ago

    VICI Walnut Creek, United States

    **Summary/Objective**: · The Merchandise Manager is responsible for leading the merchandising team in developing, executing, and communicating an Assortment Architecture that speaks to the Vici customer through relevant trends and exceptional price value. The Merchandise Manager ...

  • East West Bank

    Financial Consultant Associate

    3 days ago

    East West Bank Walnut, United States

    Introduction: · Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Greater China, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses an ...

  • Hotel Management

    Hotel Manager

    6 days ago

    Hotel Management Walnut, United States

    **Job Summary** · We are seeking a positive, friendly, and experienced Hotel Manager to organize and oversee daily operations of our facilities. As the Hotel Manager, you will provide strategic direction for the company and supervise the activities of our diverse workforce. · **E ...

  • Rutherford Management Company

    Regional Manager

    18 hours ago

    Rutherford Management Company Walnut Creek, United States

    **REGIONAL MANAGER** · Rutherford Management Company is seeking to hire a **full-time Regional Manager** for **properties located in our portfolio.** · The Regional Manager will be responsible for all operations of each residential apartment community assigned and working to iden ...

  • US Foods, Inc.

    Territory Manager

    1 day ago

    US Foods, Inc. Walnut Creek, United States

    **ESSENTIAL DUTIES AND RESPONSIBILITIES*** · - Foster the customer relationship in a team based selling model. · - Manage deliveries to the routing schedule published by the transportation department; troubleshoot any problems that occur during the order process (e.g., delivery m ...

  • ERM Group

    Principal Consultant, Biology

    18 hours ago

    ERM Group Walnut Creek, United States

    As part of the continued growth and innovation of our Capital Project Delivery service offering, ERM has an opportunity for an experienced biologist/regulatory specialist to join our thriving global consulting firm as a Principal Biologist/Regulatory Specialist in Northern Califo ...