Digital Marketing Team Lead - Walnut, United States - Cubework

Description

Digital Marketing Team Leader

Cubework offers flexible, on-demand warehouse and commercial storage spaces for e-commerce, logistics, transportation, start
- ups, and more. We are a co-warehousing real estate company with 70+ locations nationwide. We provide warehouse space, private offices, shared coworking space, commercial vehicle parking, outdoor commercial storage, and event space. As the digital marketing manager, you will play a crucial role in enhancing our digital presence and contributing to sales growth. He or she will be responsible for managing the digital marketing advertising strategy, creative and functional direction, testing, measurement, and analytics.


Requirements:

• Lead and management of digital marketing specialist as well as various marketing projects related to cowarehousing, retail pop up, events, and other projects.
• Classified and paid advertising team leader responsible for managing advertising campaign and ensuring the effectiveness of paid and non

- paid placements.

• Allocate and manage budgets for various marketing campaigns to maximize ROI.
• Monitor spending and adjust bids in paid advertising platforms to manage costs while achieving marketing goals.
• Oversee the creation and execution of advertising campaigns.
• Optimize campaigns based on performance data to improve conversions and other key performance indicators (KPIs).
• Test different ad elements, such as images, copy, and calltoaction, to see what works best with target audiences.
• Optimize campaigns based on performance data to improve conversions and other key performance indicators (KPIs).
• Test different ad elements, such as images, copy, and calltoaction, to see what works best with target audiences.
• Oversee the creation and execution of advertising campaigns.
• Contribute to the achievement of Marketing strategy and objectives for our warehousing, real estate, and storage automation platform and internal resources to segment and target audience effectively, maximizing the impact of our marketing efforts.
• Work with colleagues and IT to design and execute SEM and digital advertising campaigns that drive leads to our website.
• Make business recommendations and data driven decisions.
• Shop competitors and conduct analysis to determine key points of difference for strategic planning and sales support in all regions. Not all Cubework locations will have the same audience.
• Participate in trade shows and events.
• Collaboration with

Sales Team:

Maintain regular communication with the sales team to ensure alignment on marketing programs and performance metrics, fostering a strong synergy between the departments.

• Demand Generation: Contribute to the creation and implementation of demand generation campaigns to generate leads and drive pipeline growth, ensuring a steady influx of potential customers.
• Lead Management: Monitor lead quality and collaborate with the sales team to ensure a smooth lead handoff, optimizing the conversion process.
• Real Estate and MLS listing, loopnet, costar, and other related platforms a plus.

Required Skills and Qualifications:

• Fluency in English: Exceptional grammar and writing skills are a must for effective communication.

Digital Marketing Experience: 5-7 years of prior marketing experience, in real estate, storage, coworking or similar industry, preferred.

• Tool Proficiency: Proficiency in using marketing tools and platforms to execute campaigns and analyze results effectively.
• Ability to work collaboratively in a fastpaced start up environment, dynamic environment, ensuring alignment with crossfunctional teams.
• Experience in building digital marketing campaigns is a significant advantage
• Strong experience in web optimization, design, content, SEO, and SEM
• Social media campaigns, and content generation expertise
• Chat GPT proficient.
• Multichannel marketing project management
• Experience with MS Office Excel, Google Spreadsheet, and PowerPoint
• Attention to detail and strong organization skills.
• Bachelor's degree in marketing, business, or related field, or a combination of equivalent education and work experience required.

Pay:
$65, $75,000.00 per year


Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location:
In person