Jobs
>
Austin

    Senior Marketing Specialist - Austin, United States - Greater Austin YMCA

    Greater Austin YMCA
    Greater Austin YMCA Austin, United States

    3 weeks ago

    Default job background
    Description
    Job Description

    How you Will Power our Purpose (Job Summary

    ):


    As a Senior Marketing Specialist at the Greater Austin YMCA, you'll be at the forefront of driving growth and engagement in key program areas such as Childcare (Afterschool, Preschool, Camp), Aquatics, Recruitment Hiring, and Youth Sports.

    Your role will be pivotal in leading targeted marketing campaigns within allocated budgets, utilizing your strategic acumen to maximize impact.

    From developing detailed project plans to crafting compelling narratives, you'll leverage your expertise to enhance program effectiveness and elevate the YMCA's brand reach.

    Collaborating closely with program teams, you'll ensure seamless execution and coordination, fostering strong partnerships to achieve marketing objectives while amplifying the YMCA's mission impact.

    How You Will Make an Impact (Essential Functions)

    Campaign Management and Implementation

    Lead marketing campaigns for Childcare (Afterschool, Preschool, Camp), Aquatics, Recruitment Hiring, and Youth Sports within assigned budgets.
    Marketing management of key programs to support enrollment growth sustainability.

    This includes annual and quarterly calendar planning, benchmarking (programs, pricing, messaging, digital experience), and cross-functional leadership to optimize the value proposition.

    Develop, manage, execute, support, and analyze innovative marketing plans that raise the profile of the Greater Austin YMCA, generate demand, and demonstrate the organization's focus on strengthening the community.

    Monitor and support center communications such as push notifications, SMS, email, digital screens, and social media.
    Champion the brand by bringing mission/impact stories to life through marketing activations.
    Lead customization of in-center communication tools that delivers on best practices for path of the eye and dwell time. Help train centers on new asset creation tool.
    Maintain accurate timelines and plans in the project management system,

    Strategic Planning and Analysis

    Develop tactical plans from a defined vision and strategy for marketing.

    Translate high-level plans into detailed project plans with clear timelines, ensuring visibility to cross-functional teams and facilitating proactive execution and coordination.

    Conduct in-depth analysis to identify trends, make hypotheses, create compelling stories and make fact-based recommendations for the Greater Austin Y brand, category or consumer trends to enhance the brand's equity and meaningful reach.

    Identify new business opportunities and connect with consumers throughout the Y's regional footprint ranging from email marketing to direct mail marketing to other channels.

    Drive improvement of program effectiveness through audience segmentation, journey mapping, test and learn methods, and learning plans.
    Coordinate, implement, and track progress to deliver objectives and assignments on time and on budget within assigned tools. Monitor project/campaign status, communicate clearly effectively, assign resources, and ensure that projects are completed on time.

    Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with marketing leadership to identify advanced reporting needs and analyze performance trends, CX insights, and best practices to provide optimization recommendations.

    Understand marketing best practices and stay ahead of global industry trends.

    Collaboration and Relationship Building

    Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations.
    Resolve conflicts by demonstrating leadership and appropriate decision-making competencies when timeline adjustments need to be made.
    Spend up to 50% of the work week at local center locations, working collaboratively with cross-functional partners.
    Build and maintain strong relationships with both internal and external partners.
    Complete other duties as assigned.

    What You Bring to the Community Enterprise

    A bachelor's degree or a blend of education, professional experience, and training.
    At least 3 years of professional experience with a background in communications or marketing.

    Ability to translate high-level plans into detailed project plans with clear timelines, ensuring visibility to cross-functional teams and facilitating proactive execution and coordination.

    Strong writing and editing skills for multiple communications platforms including web, email marketing, and social media.
    Understanding of content creation, graphics, and photography; executing small projects and making edits; and social media experience.
    Experience using project management systems such as , ASANA, and others.
    Consumer insights/analytics experience with the ability to concisely deliver insights around marketplace opportunities and needs.
    Knowledge of tools, e.g., Drupal, WordPress, Canva, Marq, or ability to demonstrate proficiency following training.
    Event management experience is a plus.
    Graphic design experience is a plus.
    Bilingual is a plus.

    Physical Requirements


    While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, talk, and occasionally lift and/or move items, including equipment, furniture, and/or children.

    Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    About Us

    The Greater Austin YMCA is a nonprofit community enterprise with a vision to cultivate

    thriving communities

    across Central Texas where every person benefits from an

    empowered and well-educated childhood , equitable

    access to opportunities , resulting in an

    elevated quality of life

    and the promise of a

    sustainable future .

    Founded in 1953 and anchored in three Central Texas counties, the Y has served close to 500,000 people and provided more than $30M in financial assistance and program subsidies over the past 10 years.

    We operate 8 community centers and Camp Moody along with 6 early childhood education centers, 60 afterschool programs on school campuses in four districts, and 20 summer camps, with 1500 staff team members, 1000 volunteers, and a $47M annual operating budget.


    Additional Information:
    The organization has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.


    The Greater Austin YMCA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

    Greater Austin YMCA complies with applicable state and local laws governing non-discrimination in employment in every location in which we have employees.

    This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

    We Take Care of Our People

    Our mission isn't just a statementit's a guiding force that shapes our actions every day.

    Rooted in our unwavering commitment to serving our community and esteemed team members, our mission is a true way of life.

    We're passionate about fostering health and wellness for all, and we're truly excited to introduce the following comprehensive benefits package that has been thoughtfully designed to prioritize your well-being.


    Health Insurance:
    We provide comprehensive health coverage, including medical, dental, and vision plans, to ensure the well-being of our employees.

    Retirement Savings Plan:
    We offer a 12% employer-funded retirement plan upon meeting eligibility, empowering employees to plan for their future.

    Paid Time Off:

    Work-life integration is important to us, which is why we provide up to 48 days of paid time off over vacation, holidays, and sick leave.


    Additional Perks:
    Free household membership to facilities operated by the Greater Austin YMCA, which is worth $1,000 annually.

    #J-18808-Ljbffr
  • SalsaMobi

    Marketing Specialist

    3 weeks ago

    SalsaMobi Austin, United States

    Company Description · Job Description · Salsa, LLC. seeks f/t Marketing Specialist for their Austin, TX location. Duties: Collect and analyze data on international customer demographics, preferences, and needs to identify potential markets and factors affecting software needs an ...

  • Seismos Inc

    Marketing Specialist

    3 days ago

    Seismos Inc Austin, United States

    Applicants only - Recruiters, please do not contact this job poster. · Position Title: Marketing Specialist · Employment Type: Full-time · Company Description · Based in Austin, TX, we are a cutting-edge technology company providing sensor, data acquisition and signal · processin ...

  • Fetii

    Marketing Specialist

    8 hours ago

    Fetii Austin, United States

    [Full Time] Marketing Specialist at Fetii (United States) | BEAMSTART Jobs · Marketing Specialist · Fetii United States · Date Posted · 31 Oct, 2022 · Work Location · Austin, TX, United States · Salary Offered · $30000 — $ yearly · Job Type · Full Time · Experience Required · 1 ...

  • AMD

    Marketing Specialist

    2 days ago

    AMD Austin, United States

    WHAT YOU DO AT AMD CHANGES EVERYTHING · We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences - the building blocks for the ...

  • SalsaMobi

    Marketing Specialist

    2 weeks ago

    SalsaMobi Austin, United States

    Job Description · Job DescriptionJob Description · Salsa, LLC. seeks f/t Marketing Specialist for their Austin, TX location. Duties: Collect and analyze data on international customer demographics, preferences, and needs to identify potential markets and factors affecting softwar ...

  • District Manager, Robert Lehr

    Marketing Specialist

    2 weeks ago

    District Manager, Robert Lehr Austin, United States

    Job Description · Job DescriptionAre you looking to grow? So are we Our Agency, is looking for an enthusiastic, sales-driven, and motivated person to join our team as a Marketing Specialist . In this role you will be responsible for managing our lead funnels, generating quote act ...

  • District Manager, Robert Lehr

    Marketing Specialist

    3 days ago

    District Manager, Robert Lehr Austin, United States

    Job Description · Job Description · Are you looking to grow? So are we Our Agency, is looking for an enthusiastic, sales-driven, and motivated person to join our team as a Marketing Specialist . In this role you will be responsible for managing our lead funnels, generating quot ...

  • Advanced Micro Devices , Inc.

    Marketing Specialist

    3 days ago

    Advanced Micro Devices , Inc. Austin, United States

    WHAT YOU DO AT AMD CHANGES EVERYTHING · We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the d ...

  • Learning Experience Corp

    Marketing Specialist

    2 days ago

    Learning Experience Corp Austin, United States

    Benefits: · 401(k) · 401(k) matching · Bonus based on performance · Competitive salary · Dental insurance · Employee discounts · Opportunity for advancement · Paid time off · Vision insurance · Marketing Specialist at The Learning Experience are responsible for growing ...

  • NorthPoint Search Group Inc

    Marketing Specialist

    3 weeks ago

    NorthPoint Search Group Inc Austin, United States

    Our client is looking to hire a Social Media Marketing Coordinator to join their team. This is a direct-hire opportunity paying up to the Mid $60's +/- depending on experience, plus excellent benefits and a generous PTO program. Below is a snapshot of the opportunity. · Social M ...

  • Automox

    Marketing Specialist

    4 weeks ago

    Automox Austin, United States

    OVERVIEWAutomox is seeking a passionate Marketing Manager to join our growing team. The role will be responsible for hands-on implementation of data-driven channel, MSP, events, account-based, and gifting marketing programs that drive engagement and B2B pipeline. You will be resp ...

  • Aditi Consulting

    Marketing Specialist

    8 hours ago

    Aditi Consulting Austin, United States

    Summary: · Client is a leading global provider of legal, regulatory, and business information. We help customers increase productivity and improve decision-making and outcomes. Our 10,500 experts and innovative tools help us shape a better world for our customers and communities ...

  • Stantec

    Marketing Specialist/Proposal Specialist

    2 days ago

    Stantec Austin, United States

    Marketing Specialist/Proposal Specialist K ) · Description · Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 28,000 team members in over 400 ...

  • BeaconFire Inc.

    Social Media Marketing Specialist

    3 weeks ago

    BeaconFire Inc. Austin, United States

    BeaconFire is urgently looking for an experienced Social Media Specialist in the dynamic Consumer Packaged Goods (CPG) industry for our client. The ideal candidate will be passionate about social media, have a keen understanding of digital marketing trends, and possess excellent ...

  • LegalMatch

    Digital Marketing Specialist

    1 day ago

    LegalMatch Austin, United States

    Job Description · Job DescriptionAre you a passionate and experienced Digital Marketing Specialist – SEO ready to make your mark? Join our vibrant marketing team where you'll play a crucial role in driving our digital presence forward. You'll spearhead the development and executi ...

  • LegalMatch

    Digital Marketing Specialist

    2 days ago

    LegalMatch Austin, United States

    Are you a passionate and experienced Digital Marketing Specialist SEO ready to make your mark? Join our vibrant marketing team where you'll play a crucial role in driving our digital presence forward. You'll spearhead the development and execution of cutting-edge SEO strategies, ...

  • Insight Global

    Email Marketing Specialist

    3 days ago

    Insight Global Austin, United States

    The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences and uses email marketing analytics tools to measure ROI of email efforts for the various branc ...

  • NINE15

    Shopify Marketing Specialist

    5 days ago

    NINE15 Austin, United States

    Job Description · Job DescriptionJob Description · We are looking for a skilled Shopify Marketing Specialist to join our team. This role involves working closely with our e-commerce clients to develop and execute effective marketing strategies on the Shopify platform. The ideal c ...

  • Abbott Laboratories company

    Marketing Communications Specialist

    3 days ago

    Abbott Laboratories company Austin, United States

    Marketing Communications Specialist page is loaded · Marketing Communications Specialist · Apply · locations · United States > Austin : 8701 Bee Caves Rd · United States - Texas - Plano · time type · Full time · posted on · Posted Yesterday · job requisition id · Abbot ...

  • BeaconFire Inc.

    Social Media Marketing Specialist

    3 weeks ago

    BeaconFire Inc. Austin, United States

    Hi · I have below job position please go through it and if comfortable please reply with updated resume at ASAP · Title : Social Media Specialist · Location : Austin , TX · Full time position · Industry: Consumer Packaged Goods (CPG) · Responsibilities: · Develop and Execute Bra ...