Director of Media - Boston, United States - Matter

Matter Boston, United States

3 weeks ago

Description

Boston, MA; Newburyport, MA; Denver, CO, MA

Location:
Boston MA, Newburyport MA, Denver CO
(Hybrid:
In office Mon-Thurs, Remote Fri)
Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.

As weve grown, weve maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients, and because it makes for a happy place to work.

We work with people we like and can learn from, making our jobs a positive aspect of a balanced life.

At Matter, we prioritize employee diversity, equity and inclusion and value everyones unique story.

Were proud of the many awards that weve garnered as a Top Place to Work and as a Top Agency in the US, but were equally as proud of the many organizations that weve helped through our agency-wide volunteer initiative.

If youre the kind of professional that takes their work seriously, but also doesnt take themselves too seriously, this could be the place to grow your career.

We are currently looking for a Director of Paid Media to join our digital marketing team. This role will a key leader and strategic resource for our clients.

Our ideal candidate understands how to integrate paid media within the overall marketing mix to deliver against our clients business goals.

In addition, you should demonstrate an advanced understanding media mix modeling, target audience analysis, analytics, and optimization.
Developing Persona and Media consumption strategies.

Be a critical part of the team that drives upfront marketing and campaign strategy work, including media planning and insight development.

Leading integrated media programs for a segment of our clients and bringing a superior understanding of the full process, from strategy and buyer journey development to execution and measurement.

Leading the development of strategic, integrated programs across digital, print, radio, television and/or out-of-home that address campaign objectives and deliver business results for clients.

Evolving our Media process, partners and tools to deliver the best experience for the team and clients.
Paid Media Programs

Mentoring our team of media experts and collaborating with integrated teams to develop breakthrough ideas and programs for Integrated Media clients.

Managing in-market campaigns to ensure performance, delivery and optimizations with superior results.
Maintaining accountability for team management of program budgets, invoicing and billing reconciliation.
Overseeing and managing paid social team member(s) to support them during their growth path, including strategy oversight, QA of campaigns and projects, and general feedback
Spearheading and/or overseeing the setup, execution, optimizations and reporting for paid social campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest
Lead the management of trading platforms/DSPs, e.g., TradeDesk
Working knowledge of SEM and SEO for integration in holistic media plans
Lead Generation, ABM, CRM
Manage B2B clients with lead generation tactics as a main goal
Oversee implementation of awareness tactics and content syndication
Working knowledge of CRM platforms for lead integration
Working knowledge of email workflows and best practices
New Business + Internal Leadership
Participation in Matter Marketing Leadership Team
Assisting and growing the Matter Paid Media practice

Leading integrated media planning as part of the new business process the glue that ties the marketing tactics together to meet the clients objectives.

Proactively presenting new ideas, opportunities, and best practices to agency colleagues and clients.

Helping Matter expand our Integrated Media skill set, including paid programs, targeted ABM strategies, programmatic and other paid opportunities to achieve clients' objectives.

Best-in-Class Process + Partners
Developing and maintaining relationships with key partners in the media publishing and technology realms.
Researching potential media partners, evaluating opportunities and presenting strategy to clients.
Staying on the lookout for new tools to enhance team processes by auditing and evaluating vendors.

Preferred Qualifications:
Bachelors degree or equivalent work experience
10+ years media strategy, planning and buying experience across digital/social/mobile, TV, radio, print and/or OOH
Superior marketing strategy skill set with experience working on integrated agency teams.
Superior new business acumen
Demonstrated experience driving cutting-edge, complex, integrated program design and implementation with demonstrable ROI
Experience leading clients in both B2B and B2C environments
Experience developing B2B media strategies with ABM expertise a strong plus
Proven ability drafting Points of View, strategic plans and performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose
Curiosity about the ever-changing media landscape, and desire to share latest industry trends and developments with the broader team
Proven team builder with both client and cross-capability teams, clarifying roles and expectations
Exceptional communication and negotiation skills (written & verbal)
Why Matter? A healthy culture requires healthy, happy people. Thats why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce.

These include:
Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.

A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.

Competitive salaries, and lots of room for long-term growth and development
Top notch health, dental, and vision plans

Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.

Paid volunteer time through our Helping Hands program.
Matter Wellness program, featuring extracurricular activities and interoffice competitions
Employee referral program (get a $$ bonus for each referral we hire)

Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.

Compensation:
The pay range for this role is between $110,000-$135,000 based on experience.

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Matter also participates in the E-Verify program.
What's your citizenship / employment eligibility?
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Director of Media - Boston, United States - Matter

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