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    Digital Marketing Data Analytics - Los Angeles, United States - cesna

    cesna
    cesna Los Angeles, United States

    2 weeks ago

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    Description

    Job Description

    Job Description
    [About Our Client]

    This client is a medical appliances manufacturer, that exports medical appliances to more than 70 countries, and is actively growing in the U.S.

    along with its headquarters in Korea, which leads the medical appliances market.

    [Job Summary]
    As a Digital Marketing Data Analytics (Performance Marketing) Specialist, you will create, execute, and manage paid acquisition campaigns.

    You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

    To be successful as a Digital Marketing specialist you must be willing to keep abreast of industry innovations and trends.

    A good Digital Marketing specialist values quality content as well as technical insight to optimize the website for search engines

    [Job Description]

    The successful candidate will be responsible for analyzing and optimizing the performance of our digital marketing campaigns, with a focus on increasing conversion rates, ROI, and revenue.


    The candidate will have a core understanding of media metrics and ability to report, QA and implement across performance marketing channels.

    Help manage and monitor budgets, bids, and pacing across multiple channels, including social and display
    Support campaign performance reporting and analysis across traffic, engagement, conversion, and revenue metrics, and dimensions such as audience and creative
    Utilize data-driven insights to make optimization recommendations (e.g. adjusting targeting, messaging, and creative)
    Assisting in the development and execution of communication/content strategies via social communities in coordination with SEO goals
    Manage creative uploads and mapping across performance channels
    Assist in conducting A/B tests and other experiments to improve campaign performance
    Developing and managing digital prospecting and remarketing campaigns
    Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
    Identifying and testing new channels to continue to meet or exceed established critical metrics
    Implementing marketing automation and lead generation strategies
    Working closely with the management to share funnel conversion improvement ideas, feedback & present results

    [Qualifications]
    Minimum of 2 years experience in SEO/digital marketing or/and 3 years experience data analytic related background
    Outstanding customer service skills, in any industry
    Strong understanding and knowledge of Google Analytics and Google Tag Manager
    Ability to conduct critical analysis and identify key insights
    Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels
    In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords
    Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders
    Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
    Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
    Outstanding presentation skills
    Excellent written and verbal communication skills
    Strong project management skills
    Critical thinker and creative
    Bachelor's degree in Marketing or relevant field

    [What's On Offer]
    We offer a competitive salary and benefits package, including healthcare, dental, and paid time off

    Powered by JazzHR

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