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National Accounts - White Plains, United States - Mast-Jägermeister US, Inc.
Description
Position Summary:
The National Accounts & E-Commerce Trade Marketing Manager is responsible for creating and implementing marketing strategies and programs to maximize sales and brand presence among national account customers (on & off premise) and e-commerce platforms for the MJUS brand portfolio.
This role involves collaborating with internal teams and external partners to achieve growth targets in both traditional and digital channels.
The National Accounts & E-Commerce Trade Marketing Manager will be a strategic thinker with market and digital marketing expertise that can be impactful in a multi-channel environment.
Principal Duties and Responsibilities:
National Accounts Marketing
Develop and execute marketing strategies tailored to national account customers, including retailers and key distributors.
Build and maintain strong relationships with national account partners to understand their unique needs and market dynamics.
E-Commerce Marketing
Create and implement digital marketing strategies for e-commerce platforms, optimizing product listings, and driving online sales.
Collaborate with e-commerce partners to enhance product visibility, optimize search results, and drive traffic.
Campaign Management
Plan and execute marketing campaigns and promotions for national accounts and e-commerce channels.
Develop and coordinate marketing collateral, product displays, and digital assets as needed.
Sales Support
Provide marketing support to the sales team, offering resources, promotional materials, and training as needed.
Collaborate with the sales team to develop joint business plans with national account customers.
Market Research and Analysis
Conduct market research to identify trends, consumer behavior, and competitive landscape for both national accounts and e-commerce.
Analyze data to make informed decisions and adjust marketing strategies accordingly.
Budget Management
Manage the marketing budget for national accounts and e-commerce initiatives, ensuring cost-effective allocation of resources.
Track expenses, monitor ROI, and report on budget utilization.
Digital Advertising and SEO
Plan and manage digital advertising campaigns (e.g., PPC, display ads) to drive e-commerce sales.
Implement SEO strategies to improve organic search rankings and visibility.
Performance Metrics
Monitor and report on the performance of national account and e-commerce marketing efforts, including sales, conversion rates, and ROI.
Utilize data insights to optimize marketing strategies.
Requirements
Bachelor's degree in Marketing,
Business, or a related field. MBA is a plus.
Proven experience in trade
marketing, national accounts management, and e-commerce marketing.
Strong understanding of both
traditional trade marketing and digital marketing for e-commerce.
Proficiency in digital
marketing tools and platforms.
Excellent analytical,
communication, and interpersonal skills.
Ability to collaborate
effectively with internal teams and external partners.
Project management skills and
the ability to manage multiple initiatives simultaneously.
Benefits
Highly competitive compensation packages-Comp. range k plus annual bonus.
Comprehensive medical, dental, and vision insurance
Matching 401(k) plan
Yearly wellness stipend (gym membership or fitness classes)
Generous holiday and vacation policy
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