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Cherry Hill

    Director, Digital Marketing Analytics - Cherry Hill, United States - CMI Media Group

    CMI Media Group
    CMI Media Group Cherry Hill, United States

    2 weeks ago

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    Description


    CMI Media Group is a leading marketing and advertising agency committed to delivering exceptional analytics and insights services to our clients.

    We are seeking a strategic and experienced Director, Digital Marketing Analytics to join our dynamic team.

    This role will play a pivotal part in overseeing the strategic alignment of measurement and analysis plans, leading a team, and driving innovation in the field.


    Primary Responsibilities:
    Oversee the strategic business alignment of measurement/analytics on behalf of clients
    Execute, manage, and deliver best-in-class measurement to inform media buying and planning that pushes innovation, improves efficiency, and meets KPIs (Key Performance Indicators) to drive business impact
    Provide analytical leadership in cross-channel measurement and clearly explain complex ideas to various audiences
    Utilize data to drive media performance by informing media plans and optimization strategies
    Take lead on analytics focused initiatives and act as a subject matter experience for assigned clients
    Develop solid relationships with cross-functional CMI Media Group teams and client business partners
    Partner with Analytics leadership to develop and refine the strategic and analytical services roadmap
    Manage, mentor, and develop direct reports to grow them to the next level in their career
    Help team members organize and plan the work (project management), prioritize based on needs, monitor productivity.

    Qualifications:
    7+ years of analytics experience. Either an MA in statistics/business analytics/similar or a BA with experience research/digital
    5+ years' experience managing team(s), preferably in the marketing/media analytics space
    Strong team player and interpersonal skills with proven ability to work with cross-functional teams
    Strong presenter with persuasive communication skills and ability to confidently discuss results with all levels
    High level of comfort with data combined with proven analytics optimization experience
    Experience with digital campaign measurement and optimization. Direct experience with online direct marketing or online media performance analysis.
    Strong organizational and project management skills. Experience managing and coordinating multiple projects across internal teams.
    Strategic, analytical, and creative thinker who can drive detail-oriented execution with excellence.
    Experience and / or education in Pharma a plus.
    Experience working within agency a plus

    #J-18808-Ljbffr
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