Marketing Analytics Specialist - Wilmington, United States - Nemours
Description
Nemours is seeking a Marketing Analytics Specialist (hybrid/remote) to join our Nemours Children's Health team in Wilmington, DE.
Nemours Children's Health Digital Analytics team is growing and seeking a Marketing Analytics Specialist. We are looking for a highly analytical and strategic Marketing Analytics Specialist to join our Digital Analytics team.
As a Marketing Analytics Specialist, you will be responsible for gathering, analyzing, and interpreting data to provide actionable insights that drive marketing strategies and initiatives.
You will play a critical role in optimizing marketing performance, improving campaign effectiveness, analyzing brand and reputation, and maximizing ROI across various channels.
Essential Functions
- Collect and analyze marketing data from multiple sources, including digital platforms, CRM systems, advertising campaigns, and market research.
- Develop and own reporting dashboards and data visualization tools to track key performance indicators (KPIs) and monitor marketing metrics.
- Conduct deep-dive analysis to identify trends, patterns, and correlations in marketing data, and provide insights to inform strategic decision-making.
- Measure and evaluate the effectiveness of marketing campaigns, promotions, and initiatives, and recommend optimizations based on performance insights.
- Segment and analyze customer data to identify target audiences, understand behavior patterns, and personalize marketing communications.
- Perform market research and competitive analysis to identify industry trends, market opportunities, and potential threats.
- Provide regular reports, presentations, and actionable recommendations to stakeholders at all levels of the organization.
Requirements:
Bachelor's degree
Three to five years of experience
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